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AMERICA'S SWIMMING POOL COMPANY
ASP - AMERICA’S SWIMMING POOL COMPANY franchises provide swimming pool cleaning, maintenance, renovation, construction, and related services and products for pools, fountains, lagoons, and other bodies of water. The business operates under a proprietary system including standardized operations, training programs, customer service standards, and proprietary software like Pool Ops. They target individual homeowners and commercial businesses in a competitive, seasonal market.
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Franchise Costs
5% royalty (tiered) + 1% ad fund + $350/mo website fee + $250/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 107 franchised territories that were in operation for the entire 2025 fiscal year and reported a profit and loss statement through QuickBooks. Gross revenue figures are based on 127 territories for the 2025 fiscal year.
* Average Gross Revenue, Median Gross Revenue, Revenue Top Quartile, and Revenue Bottom Quartile are directly taken from Table 3, 'Gross Revenue Per Territory, By Quartile', which is based on 127 territories for the 2025 fiscal year. Average Gross Profit is a weighted average calculated from Table 5, 'AVERAGE GROSS REVENUE AND EBITDA PER TERRITORY, BY QUARTILE', using the 'Total Average Gross Profit' for each quartile (27, 27, 26, 27 territories respectively) for a total of 107 territories. Weighted Average Gross Profit = (27 * $1,385,491 + 27 * $547,530 + 26 * $344,265 + 27 * $148,902) / 107 = $608,998.23. Average Net Profit is directly taken from Table 4, 'NET PROFIT PER TERRITORY, BY QUARTILE', from the 'TOTAL SYSTEM' row, which is based on 107 territories for the 2025 fiscal year. Average EBITDA is a weighted average calculated from Table 5, using the 'Average EBITDA' for each quartile (27, 27, 26, 27 territories respectively) for a total of 107 territories. Weighted Average EBITDA = (27 * $313,428 + 27 * $103,473 + 26 * $76,896 + 27 * $19,783) / 107 = $128,876.30. EBITDA Margin Percentage is calculated by dividing the Weighted Average EBITDA by the Weighted Average Total Gross Revenue for the same 107 territories (from Table 5). Weighted Average Total Gross Revenue = (27 * $2,204,870 + 27 * $881,574 + 26 * $512,770 + 27 * $221,324) / 107 = $959,268.75. EBITDA Margin Percentage = $128,876.30 / $959,268.75 = 0.1343 (13.43%). No best guess profit range was estimated as explicit gross profit, net profit, and EBITDA figures were provided.
Extracted Item 19 Section
Avg. Revenue: $910,643
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Unlock financial performance dataHow AMERICA'S SWIMMING POOL COMPANY Compares
Key Insights
- Lower investment than 75% of Home Services franchises
- Top 10 largest franchise system in Home Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
AMERICA'S SWIMMING POOL COMPANY Current | $89K – $213K | $40K | 5.0% | 410 |
| MERRY MAIDS | $127K – $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $136K – $164K | $118K | 10.0% | 672 |
| MOSQUITO AUTHORITY | $54K – $128K | $45K | 10.0% | 546 |
| Culligan | $130K – $814K | $40K | 2.0% | 460 |
| MOSQUITO JOE | $150K – $192K | $43K | 10.0% | 415 |
Home Services Average 137 franchises | $143K – $272K | $52K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 137 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+12 more states
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Unlock location growth dataFranchisee Contacts
141 franchisee contacts on file from official FDD filings.
141 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a AMERICA'S SWIMMING POOL COMPANY franchise ranges from $88,695 to $213,171. This includes a franchise fee of $40,000. Ongoing royalty fees are 5.0% of gross sales.
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