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AMERICA'S SWIMMING POOL COMPANY

AMERICA'S SWIMMING POOL COMPANY

ASP - AMERICA’S SWIMMING POOL COMPANY franchises provide swimming pool cleaning, maintenance, renovation, construction, and related services and products for pools, fountains, lagoons, and other bodies of water. The business operates under a proprietary system including standardized operations, training programs, customer service standards, and proprietary software like Pool Ops. They target individual homeowners and commercial businesses in a competitive, seasonal market.

410locations
$89K–$213K
Since 2006
ServicesColumbia, MDAuthority Brands, Inc. (indirect parent; ultimate majority owner: Funds advised by Apax Partners, LLP)www.ASPpoolco.comDisclaimer

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Franchise Costs

Franchise Fee
$40,000
Initial Investment
$88,695 – $213,171
Royalty Rate
5.00%
Brand Fund
1.00%
Fixed Monthly Fees
$350 – $500

5% royalty (tiered) + 1% ad fund + $350/mo website fee + $250/mo technology fee

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$910,643
Median Gross Revenue
$594,460
EBITDA Margin
13%
Top Quartile Revenue
$2,117,078
Bottom Quartile Revenue
$187,849
Average Net Profit
$143,126
Average Gross Profit
$608,998.23
Average EBITDA
$128,876.3

Data Based On: 107 franchised territories that were in operation for the entire 2025 fiscal year and reported a profit and loss statement through QuickBooks. Gross revenue figures are based on 127 territories for the 2025 fiscal year.

* Average Gross Revenue, Median Gross Revenue, Revenue Top Quartile, and Revenue Bottom Quartile are directly taken from Table 3, 'Gross Revenue Per Territory, By Quartile', which is based on 127 territories for the 2025 fiscal year. Average Gross Profit is a weighted average calculated from Table 5, 'AVERAGE GROSS REVENUE AND EBITDA PER TERRITORY, BY QUARTILE', using the 'Total Average Gross Profit' for each quartile (27, 27, 26, 27 territories respectively) for a total of 107 territories. Weighted Average Gross Profit = (27 * $1,385,491 + 27 * $547,530 + 26 * $344,265 + 27 * $148,902) / 107 = $608,998.23. Average Net Profit is directly taken from Table 4, 'NET PROFIT PER TERRITORY, BY QUARTILE', from the 'TOTAL SYSTEM' row, which is based on 107 territories for the 2025 fiscal year. Average EBITDA is a weighted average calculated from Table 5, using the 'Average EBITDA' for each quartile (27, 27, 26, 27 territories respectively) for a total of 107 territories. Weighted Average EBITDA = (27 * $313,428 + 27 * $103,473 + 26 * $76,896 + 27 * $19,783) / 107 = $128,876.30. EBITDA Margin Percentage is calculated by dividing the Weighted Average EBITDA by the Weighted Average Total Gross Revenue for the same 107 territories (from Table 5). Weighted Average Total Gross Revenue = (27 * $2,204,870 + 27 * $881,574 + 26 * $512,770 + 27 * $221,324) / 107 = $959,268.75. EBITDA Margin Percentage = $128,876.30 / $959,268.75 = 0.1343 (13.43%). No best guess profit range was estimated as explicit gross profit, net profit, and EBITDA figures were provided.

Extracted Item 19 Section

Avg. Revenue: $910,643

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How AMERICA'S SWIMMING POOL COMPANY Compares

Key Insights

  • Lower investment than 75% of Home Services franchises
  • Top 10 largest franchise system in Home Services
FranchiseInvestmentFeeRoyaltyLocations
AMERICA'S SWIMMING POOL COMPANY
Current
$89K – $213K$40K5.0%410
MERRY MAIDS$127K – $166K$55K7.0%933
HOLIDAY LIGHTING HEROES$136K – $164K$118K10.0%672
MOSQUITO AUTHORITY$54K – $128K$45K10.0%546
Culligan$130K – $814K$40K2.0%460
MOSQUITO JOE$150K – $192K$43K10.0%415
Home Services Average
137 franchises
$143K – $272K$52K6.9%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 137 Home Services franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1Florida
76
2Texas
74
3Georgia
47
4Arizona
41
5South Carolina
23
6New Jersey
20
7Alabama
17
8Tennessee
16
9Oklahoma
13
10North Carolina
13
11Virginia
8
12Arkansas
8
13New York
8
14Missouri
6
15Michigan
6

+12 more states

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Franchisee Contacts

141 franchisee contacts on file from official FDD filings.

141 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
14
Non-Renewals
1
Reacquired
0
Ceased Ops
15
Transfers
20
Sold to Franchisees
0
Projected New
23

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Frequently Asked Questions

The total initial investment to open a AMERICA'S SWIMMING POOL COMPANY franchise ranges from $88,695 to $213,171. This includes a franchise fee of $40,000. Ongoing royalty fees are 5.0% of gross sales.