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APPLEBEE'S NEIGHBORHOOD GRILL & BAR AND APPLEBEE'S
Applebee’s Neighborhood Grill & Bar franchises operate sit-down, table-service restaurants specializing in uniform, high-quality, moderately priced food and alcoholic beverages in a distinctive, casual neighborhood atmosphere. The business model involves franchisees signing development and franchise agreements to build and operate restaurants using the franchisor's trademarks, recipes, operational procedures, training, and marketing support. They target a broad market including families, adult groups, and all ages seeking good value, fast service, and a fun dining experience.
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Franchise Costs
4% royalty + 4.25% ad fund + $90-$180/mo menu management + $125-$250/mo CRM + $21-$100/mo digital products service + $150-$500/mo payment protection
Financial Performance
Item 19 Financial Performance
Data Based On: Data for 1351 traditional franchised Applebee's Restaurants active and operating from December 30, 2024 to December 28, 2025.
Extracted Item 19 Section
Avg. Revenue: $2,954,522
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Unlock financial performance dataHow APPLEBEE'S NEIGHBORHOOD GRILL & BAR AND APPLEBEE'S Compares
Key Insights
- Higher investment than 100% of Fast Food franchises
- Higher than average SBA loan default rate in Fast Food
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
APPLEBEE'S NEIGHBORHOOD GRILL & BAR AND APPLEBEE'S Current | $3.9M – $5.8M | $35K | 4.0% | 1,416 |
| MCDONALD'S | $1.5M – $2.6M | $45K | N/A | 12,772 |
| LITTLE CAESARS | $377K – $1.8M | $20K | 6.0% | 3,788 |
| AFC | $45K – $151K | $6K | 8.0% | 3,572 |
| KFC (NON-TRADITIONAL) | $1.2M – $4.2M | $45K | N/A | 3,404 |
| SONIC DRIVE-IN | $1.5M – $2.5M | $15K | 5.0% | 3,120 |
Fast Food Average 134 franchises | $596K – $1.6M | $35K | 6.3% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 134 Fast Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+37 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for APPLEBEE'S NEIGHBORHOOD GRILL & BAR AND APPLEBEE'S franchisees (2011 – 2011)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
3 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
823 franchisee contacts on file from official FDD filings.
823 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Includes disputes over contract breaches, fee collection, unauthorized restaurant closures, trademark infringement, and a class action regarding ADA compliance for gift cards.
Bankruptcy (Item 4)
YogaWorks, Inc. (former employer of current CFO Vance Chang) filed Chapter 11 in October 2020.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a APPLEBEE'S NEIGHBORHOOD GRILL & BAR AND APPLEBEE'S franchise ranges from $3,870,004 to $5,822,933. This includes a franchise fee of $35,000. Ongoing royalty fees are 4.0% of gross sales.
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