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BAD ASS COFFEE OF HAWAII
BAD ASS COFFEE OF HAWAII franchises operate retail coffee shops offering coffee, espresso, tea beverages, food items, whole bean coffees, and branded merchandise like mugs and apparel in a nostalgic Hawaiian atmosphere with vintage décor. The franchisor, Royal Aloha Franchise Company, LLC, primarily offers multi-unit development agreements for 3 or more shops in designated areas, rather than single-unit franchises except to existing operators. They target customers seeking reasonably priced, high-quality authentic Hawaiian and premium international coffees in relaxed retail settings with seating, Wi-Fi, and drive-up options.
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Franchise Costs
5% royalty + 2% national marketing contribution + $383/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: The data is based on 24 franchised shops. This includes 22 shops reporting sales for the 2023 calendar year (non-Hawaii locations) and 2 Hawaii locations reporting sales for the twelve-month period from August 2022 to July 2023. The sample excludes seven new franchised locations that opened in 2023 and two company-operated shops.
* Extracted values directly from 'Table 1. AVERAGE NET SALES' for the most recent measurement period (primarily 2023). 'Top 5 Shops - Average Net Sales' ($1,373,095) was used for 'revenue_top_quartile' and 'Bottom 5 Shops - Average Net Sales' ($327,693) for 'revenue_bottom_quartile' as proxies for quartiles, considering the total sample size of 24 franchised shops. No specific net income, net profit, EBITDA, or expense data was provided.
Extracted Item 19 Section
Avg. Revenue: $702,376
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Unlock financial performance dataBAD ASS COFFEE OF HAWAII Franchise Analysis
Picture rugged Hawaiian coffee shacks transplanted to mainland strip malls, slinging Kona brews amid surfboard decor and aloha vibes—that's Bad Ass Coffee of Hawaii in a nutshell. Multi-unit development dominates here, skipping solo operators unless they're insiders, while Item 19 financial disclosures hint at revenue streams that punch above the system's modest 33-unit footprint. With litigation shadows and rapid expansion brewing, can this island import surf to sustainable profits?
Item 7 lays out a steep entry: $514,200 to $980,500 total investment, anchored by a $100,000 franchise fee. Royalties run 5%, plus 2% brand fund and $383 monthly tech levy, keeping ongoing costs predictable yet substantial. Item 19 delivers the goods—average gross sales hit $702,376, though median lags at $544,679, spotlighting star units amid variability. From 25 locations in 2022 to 31 in 2023 (+24%), plus 26 projected openings, momentum builds, backed by 10 SBA loans averaging $595,550 that underscore financing feasibility.
System vitals reflect maturity since 1998 under Royal Aloha in Centennial, CO: 2 corporate stores, just 1 non-renewal, 2 transfers. Litigation flags include a terminated developer's promissory note feud and an international license dispute over breach claims. For buyers eyeing multi-unit plays, scrutinize development agreement enforceability and Item 19 comps in your territory—high averages reward prime spots with Wi-Fi, drive-thrus, and nostalgic pull, but modest scale demands growth conviction to offset the seven-figure buildout.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How BAD ASS COFFEE OF HAWAII Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
BAD ASS COFFEE OF HAWAII Current | $514K – $981K | $100K | 5.0% | 31 |
| PANERA BREAD BAKERY-CAFÉ | $633K – $4.9M | $35K | 5.0% | 1,112 |
| SCOOTER'S COFFEE | $1.2M – $1.3M | $40K | 6.0% | 882 |
| NOTHING BUNDT CAKES | $667K – $1.0M | $45K | 6.0% | 643 |
| GREAT AMERICAN COOKIES | $341K – $463K | $25K | 6.0% | 395 |
| 7 BREW | $894K – $2.2M | $35K | 4.5% | 297 |
Coffee & Bakery Average 39 franchises | $489K – $1.1M | $39K | 5.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 39 Coffee & Bakery franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+1 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for BAD ASS COFFEE OF HAWAII franchisees (2019 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
10 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
46 franchisee contacts on file from official FDD filings.
46 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Disputes with area developer over promissory note payments arising from termination of development agreement and with licensee over enforceability and breach of license agreement granting international franchise rights.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a BAD ASS COFFEE OF HAWAII franchise ranges from $514,200 to $980,500. This includes a franchise fee of $100,000. Ongoing royalty fees are 5.0% of gross sales.
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