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BAJA FRESH

BAJA FRESH

BF Acquisition Holdings, LLC, dba Baja Fresh, offers franchises for quick-service restaurants specializing in fresh, high-quality Mexican-style food products, soft drinks, and related items under the Baja Fresh brand. The business model includes traditional restaurants (1,800-3,000 sq ft) and non-traditional units (800-1,200 sq ft) in captive market locations such as airports, stadiums, hotels, and universities, with licensees operating under standardized systems for food preparation, operations, and marketing. It targets the general public, including children and adults, providing fast dine-in and take-out services.

67
Locations
$429K–$1034K
Investment
Download FDD
Food & BeverageScottsdale, AZMTY Franchising USA, Inc.www.bajafresh.comDisclaimer

Franchise Costs

Franchise Fee
$30,000
Item 5 of FDD
Initial Investment Range
$428,560 – $1,034,290
Low: $428,560High: $1,034,290
Item 7 of FDD
Royalty Rate
5.00%
of gross sales
Brand Fund
3.00%
Item 6 of FDD
Fixed Monthly Fees
$55 – $130
Item 6 of FDD

5% royalty + 3% ad fund (up to 4%) + $55/mo POS support + up to $75/mo data fees

Financial Performance

Item 19 Financial Performance

This franchise did not provide Item 19 financial performance data.

Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.

Extracted Item 19 Section

How BAJA FRESH Compares

Key Insights

  • Lower than average SBA loan default rate in Fast Food
FranchiseInvestmentFeeRoyaltyLocations
BAJA FRESH
Current
$429K – $1.0M$30K5.0%67
MCDONALD'S$1.5M – $2.6M$45KN/A12,772
AFC$45K – $151K$6K9.5%3,572
KFC (NON-TRADITIONAL)$1.2M – $4.2M$45KN/A3,404
SONIC DRIVE-IN$1.5M – $2.5M$15K5.0%3,120
JIMMY JOHN'S$366K – $734K$35K6.0%2,737
Fast Food Average
129 franchises
$613K – $1.6M$35K6.1%–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 129 Fast Food franchises by location count.

SBA Loan History

Historical SBA 7(a) loan data for BAJA FRESH franchisees (2010 – 2020)

Total Loans
38
Average Loan
$610,145
Total Volume
$23.2M
Default Rate
15.8%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

Franchisee Contacts

93 franchisee contacts on file from official FDD filings.

NameSBA Loan
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active

93 Contacts Available

Unlock all BAJA FRESH franchisee contacts with verified contact information

Due Diligence

Litigation (Item 3)

Franchisee Cases11

Primarily breach of contract, termination disputes, fee disputes, misrepresentation and franchise investment law violations, rescission claims, and post-termination trademark infringement and compliance matters.

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
1
Reacquired
0
Ceased Ops
4
Transfers
1
Sold to Franchisees
5
Projected New
5

Frequently Asked Questions

The total initial investment to open a BAJA FRESH franchise ranges from $428,560 to $1,034,290. This includes a franchise fee of $30,000. Ongoing royalty fees are 5.0% of gross sales.

Download BAJA FRESH FDD

Complete Franchise Disclosure Document — 2026 filing.

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