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We extract fees, Item 19 financials, franchisee contacts, SBA default rates, litigation, and outlet data from every FDD — so you can compare brands in minutes, not months. Used by multi-unit operators, consultants, and franchise development teams.

BAJA FRESH

BAJA FRESH

BF Acquisition Holdings, LLC, dba Baja Fresh, offers franchises for quick-service restaurants specializing in fresh, high-quality Mexican-style food products, soft drinks, and related items under the Baja Fresh brand. The business model includes traditional restaurants (1,800-3,000 sq ft) and non-traditional units (800-1,200 sq ft) in captive market locations such as airports, stadiums, hotels, and universities, with licensees operating under standardized systems for food preparation, operations, and marketing. It targets the general public, including children and adults, providing fast dine-in and take-out services.

67locations
$429K–$1034K
Food & BeverageScottsdale, AZMTY Franchising USA, Inc.www.bajafresh.comDisclaimer

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Franchise Costs

Franchise Fee
$30,000
Initial Investment
$428,560 – $1,034,290
Royalty Rate
5.00%
Brand Fund
3.00%
Fixed Monthly Fees
$55 – $130

5% royalty + 3% ad fund (up to 4%) + $55/mo POS support + up to $75/mo data fees

Financial Performance


Item 19 Financial Performance

This franchise did not provide Item 19 financial performance data.

Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.

Extracted Item 19 Section

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BAJA FRESH Franchise Analysis

Baja Fresh's quick-service Mexican model promises fresh eats in a competitive fast-food arena, but its latest FDD raises questions about scalability and real-world viability. SBA loan records reveal a financing story that's equal parts encouraging and cautionary, while the absence of Item 19 earnings disclosure forces buyers to dig elsewhere for performance clues. Can this brand under MTY Group deliver the returns to justify the hefty upfront spend?

Item 7 lays out the initial investment from $428,560 to $1,034,290, covering traditional 1,800-3,000 sq ft restaurants or smaller non-traditional units in airports and stadiums. That $30,000 franchise fee gets you the brand, training, and ops manual for standardized fresh prep and marketing. Ongoing hits include 5% royalties, 3% ad fund (up to 4%), plus $55/month POS and up to $75/month data fees—eating into margins on sales of tacos, burritos, and drinks. No Item 19 means no official revenue or profit figures, so you're piecing together viability from elsewhere; with just 67 franchise locations and 6 corporate, it's a small system compared to fast-food giants.

System health shows modest momentum: 5 projected new units, only 1 non-renewal and 1 transfer last year, suggesting stability but no explosive growth. SBA data flags 38 loans averaging $610,145, but a 15.8% default rate warns of financing risks—higher than many peers, possibly tied to post-pandemic pressures or ops challenges. Litigation centers on contract breaches, fee disputes, and terminations, per FDD disclosures, hinting at franchisee tensions. For buyers eyeing quick-service Mexican, Baja Fresh offers a niche with lower density than Chipotle, but the no-earnings black box and SBA defaults scream 'validate hard' before committing seven figures.

Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How BAJA FRESH Compares

Key Insights

  • Lower than average SBA loan default rate in Fast Food
FranchiseInvestmentFeeRoyaltyLocations
BAJA FRESH
Current
$429K – $1.0M$30K5.0%67
MCDONALD'S$1.5M – $2.6M$45KN/A12,772
LITTLE CAESARS$377K – $1.8M$20K6.0%3,788
AFC$45K – $151K$6K8.0%3,572
KFC (NON-TRADITIONAL)$1.2M – $4.2M$45KN/A3,404
SONIC DRIVE-IN$1.5M – $2.5M$15K5.0%3,120
Fast Food Average
133 franchises
$598K – $1.6M$35K6.1%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 133 Fast Food franchises by location count.

SBA Loan History


Historical SBA 7(a) loan data for BAJA FRESH franchisees (20102020)

Total Loans
38
Average Loan
$610,145
Total Volume
$23.2M
Default Rate
15.8%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

38 SBA loans on record

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Franchisee Contacts

93 franchisee contacts on file from official FDD filings.

93 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases11

Primarily breach of contract, termination disputes, fee disputes, misrepresentation and franchise investment law violations, rescission claims, and post-termination trademark infringement and compliance matters.

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
1
Reacquired
0
Ceased Ops
4
Transfers
1
Sold to Franchisees
5
Projected New
5

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Frequently Asked Questions

The total initial investment to open a BAJA FRESH franchise ranges from $428,560 to $1,034,290. This includes a franchise fee of $30,000. Ongoing royalty fees are 5.0% of gross sales.