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Ben's Soft Pretzels
Ben’s Soft Pretzels Franchising Corporation grants franchises for operating BEN’S SOFT PRETZELS Stores that specialize in fresh soft pretzels, pretzel pockets, soft drinks, and other menu items prepared according to proprietary recipes, specifications, and standards. The business model focuses on franchising small-format stores (290-1,100 sq ft) and mobile units in high-traffic locations like malls, airports, stadiums, or retailers, with support for independently owned operations. It targets consumers seeking quick-service gourmet pretzel snacks in captive and retail venues.
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Franchise Costs
6% royalty + up to 4% ad fund + $229/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: Gross Sales data for 79 franchisee-owned operating stores open for the entire 2025 measurement period, excluding 2 baseball park franchises.
* Calculated average, median, and quartiles from a list of 79 individual gross sales figures for Franchisee-Owned Operating Stores for the 2025 Measurement Period, as detailed across pages 2, 3, and 4. The raw individual store gross sales figures were extracted, and standard numpy functions were used for mean, median, 25th percentile (bottom quartile), and 75th percentile (top quartile). The count of 79 units aligns with the text on page 1 stating exclusions for certain types of operating stores, leading to a sample size of 79 out of 81 total franchised units reported in Item 20 for 2025.
Extracted Item 19 Section
Avg. Revenue: $242,687
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Unlock financial performance dataHow Ben's Soft Pretzels Compares
Key Insights
- Lower investment than 91% of Fast Food franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Ben's Soft Pretzels Current | $100K – $350K | $30K | 6.0% | 81 |
| MCDONALD'S | $1.5M – $2.6M | $45K | N/A | 12,772 |
| LITTLE CAESARS | $377K – $1.8M | $20K | 6.0% | 3,788 |
| AFC | $45K – $151K | $6K | 8.0% | 3,572 |
| KFC (NON-TRADITIONAL) | $1.2M – $4.2M | $45K | N/A | 3,404 |
| SONIC DRIVE-IN | $1.5M – $2.5M | $15K | 5.0% | 3,120 |
Fast Food Average 133 franchises | $595K – $1.6M | $35K | 6.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 133 Fast Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+1 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Ben's Soft Pretzels franchisees (2015 – 2024)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
10 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
61 franchisee contacts on file from official FDD filings.
61 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Ben's Soft Pretzels franchise ranges from $100,000 to $350,000. This includes a franchise fee of $30,000. Ongoing royalty fees are 6.0% of gross sales.
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