BETTER HOMES AND GARDENS REAL ESTATE
Better Homes and Gardens Real Estate franchises operate real estate brokerages offering brokerage services to buyers and sellers from specified locations under the Better Homes and Gardens Real Estate brand. The business model supports both conversion of existing real estate offices and start-up operations, with initial investments ranging from $32,870 to $449,500 depending on the type. They target residential real estate customers seeking branded brokerage services, backed by parent company resources in technology, marketing, and consulting.
Franchise Costs
5% royalty (Program A for new franchisees, capped at $6,250 per sales associate) + 1% brand marketing fund (tiered to 0.5% after threshold) + $83-$250/mo computer software maintenance and support.
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
How BETTER HOMES AND GARDENS REAL ESTATE Compares
Key Insights
- Lower investment than 75% of Real Estate Brokerage franchises
- Top 10 largest franchise system in Real Estate Brokerage
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
BETTER HOMES AND GARDENS REAL ESTATE Current | $33K – $262K | $25K | 5.0% | 368 |
| Century 21 Real Estate LLC | $35K – $279K | $25K | 6.0% | 1,734 |
| Century 21 Real Estate | $35K – $279K | $25K | 6.0% | 1,734 |
| SOTHEBY'S INTERNATIONAL REALTY | $46K – $325K | $25K | 6.0% | 666 |
| ERA | $33K – $260K | $25K | 6.0% | 444 |
| ERA | $33K – $260K | $25K | 6.0% | 444 |
Real Estate Brokerage Average 20 franchises | $48K – $296K | $26K | 5.4% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 20 Real Estate Brokerage franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+31 more states
SBA Loan History
Historical SBA 7(a) loan data for BETTER HOMES AND GARDENS REAL ESTATE franchisees (2011 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
438 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
438 Contacts Available
Unlock all BETTER HOMES AND GARDENS REAL ESTATE franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a BETTER HOMES AND GARDENS REAL ESTATE franchise ranges from $32,870 to $262,200. This includes a franchise fee of $25,000. Ongoing royalty fees are 5.0% of gross sales.
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