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BLUE MOON ESTATE SALES
Blue Moon Estate Sales franchises operate businesses that provide estate sale services, selling personal property such as furniture, tools, jewelry, and décor through on-site sales, consignment, online auctions, and related ancillary services like move management, cleaning, and staging. The business model involves franchising a proprietary system with standardized operations, training, and marketing to enable franchisees to serve clients efficiently. The target market includes individuals downsizing, relocating, or handling estates of deceased persons, competing with auction houses, antique dealers, and similar services.
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Franchise Costs
5.5% royalty + 1% ad fund + $224-$334/mo fixed fees
Financial Performance
Item 19 Financial Performance
Data Based On: 73 franchised territories operating prior to January 1, 2025, for the period January 1, 2025, to December 31, 2025, as presented in Table A. This includes a location formerly operated by an affiliate, which is now operated as a franchise.
* All financial figures (average gross revenue and median gross revenue) were extracted directly from the 'Total' row of 'TABLE A - GROSS SALES INFORMATION BY FRANCHISE TERRITORY'. No data for gross profit, net income, net profit, or EBITDA, nor any expense or margin percentages, were provided in the document. Revenue top/bottom quartiles could not be determined as the table only provides single 'Highest Performer' and 'Lowest Performer' values, and segment averages based on 'Time In Business', not averages for the top/bottom 25% of all performers.
Extracted Item 19 Section
Avg. Revenue: $320,636
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Unlock financial performance dataHow BLUE MOON ESTATE SALES Compares
Key Insights
- Lower than average SBA loan default rate in Business Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
BLUE MOON ESTATE SALES Current | $90K – $113K | $57K | 5.5% | 136 |
| Bimbo Foods Bakeries Distribution, LLC | $14K – $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $114K – $292K | $40K | 5.0% | 5,487 |
| AMERICAN POOLPLAYER'S ASSOCIATION INC | $15K – $23K | $10K | 20.0% | 3,562 |
| CRUISE PLANNERS | $2K – $21K | $11K | 1.5% | 3,124 |
| RE/MAX | $37K – $337K | $35K | 1.0% | 2,994 |
Business Services Average 209 franchises | $125K – $277K | $47K | 10.3% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 209 Business Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+18 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for BLUE MOON ESTATE SALES franchisees (2020 – 2024)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
10 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
1 franchisee contacts on file from official FDD filings.
1 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily breach of contract and failure to pay fees owed, with some cases involving non-compete and trade secret violations, and one case alleging negligent care by a former franchisee.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a BLUE MOON ESTATE SALES franchise ranges from $89,515 to $113,325. This includes a franchise fee of $57,000. Ongoing royalty fees are 5.5% of gross sales.
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