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Bonefish Grill
Bonefish Grill is an upscale casual seafood restaurant franchise specializing in market-fresh fish from around the world, savory wood-grilled specialties, hand-crafted cocktails, and a curated wine list. Franchisees operate restaurants under a proprietary system featuring specific layouts, recipes, decor inspired by Florida's coastal setting, and standardized procedures for quality and guest experience. The business model involves granting franchises or development rights to qualified operators targeting diners seeking high-quality seafood in a sophisticated yet casual dining atmosphere.
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Franchise Costs
5% royalty + 2.06% multi-unit campaign (brand fund) + $55/mo help desk + $75/mo security license + $50-60/mo call center fees
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataBonefish Grill Franchise Analysis
Imagine stepping into the sizzle of wood-grilled fish in a coastal-inspired haven—that's the promise of Bonefish Grill's upscale casual dining. Yet the latest FDD paints a picture of a brand leaning heavily on corporate control, with franchise data hinting at challenges in expansion. Does this seafood specialist offer smooth sailing for operators, or are there storm clouds in the system's contraction?
Item 7 in the 2025 FDD lays out a hefty entry: $40,000 franchise fee plus $4,260,000 to $9,043,000 total investment, covering buildout for 6,500-8,000 sq ft spaces in high-traffic spots. Ongoing fees bite at 5% royalty, 2.06% multi-unit campaign fund, plus monthly $55 help desk, $75 security license, and $50-60 call center charges—adding up to real pressure on margins without Item 19 revenue disclosure to benchmark performance. The model's upscale focus demands skilled ops in seafood sourcing and guest experience, but sparse support shows in just 4 franchised units versus 162 corporate ones.
System health raises flags: total locations dropped from 175 in 2023 to 165 in 2024 (-6% growth), with 1 termination and 1 non-renewal signaling operator exits. Franchising since 2002 under Bloomin’ Brands hasn't scaled franchises much, suggesting corporate preference over dispersal—ideal if you crave proven recipes and branding, but risky without sales data to validate the multimillion investment. For a buyer eyeing casual dining, probe FDD Items 20/21 for litigation/renewal trends and validate local seafood demand against these high barriers.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Bonefish Grill Compares
Key Insights
- Higher investment than 98% of Casual Dining franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Bonefish Grill Current | $4.3M – $9.0M | $40K | 5.0% | 4 |
| IHOP & INTERNATIONAL HOUSE OF PANCAKES | $1.8M – $4.5M | $69K | N/A | 1,703 |
| BUFFALO WILD WINGS | $2.5M – $4.9M | $25K | 5.0% | 549 |
| GOLDEN CORRAL STEAKS, BUFFET & BAKERY | $2.1M – $8.5M | $50K | 4.0% | 352 |
| GOLDEN CORRAL | $1.5M – $6.2M | $50K | 4.0% | 344 |
| ORIGINAL PANCAKE HOUSE (THE) | $483K – $1.7M | $60K | 2.0% | 150 |
Casual Dining Average 44 franchises | $1.5M – $3.5M | $44K | 4.7% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 44 Casual Dining franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+15 more states
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Unlock location growth dataFranchisee Contacts
4 franchisee contacts on file from official FDD filings.
4 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Bonefish Grill franchise ranges from $4,260,000 to $9,043,000. This includes a franchise fee of $40,000. Ongoing royalty fees are 5.0% of gross sales.
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