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BORDER MAGIC
Border Magic franchises enable operators to provide high-quality custom concrete curbing, trim, and edging services under the Border Magic brand and proprietary system. Franchisees follow standardized methods, procedures, and specifications outlined in the operations manual to deliver these landscaping services. The target market includes residential, commercial, and industrial consumers.
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Franchise Costs
7% royalty (or min $750-$1,500/mo) + $65-$175/mo technology + $0-$200/mo marketing
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataBORDER MAGIC Franchise Analysis
Custom concrete curbing sounds like a solid niche in home services, but Border Magic's system is sending mixed signals that demand a closer look. Absent Item 19 earnings data leaves profitability guesses to the imagination, while location trends and SBA financing paint an intriguing portrait of resilience versus retreat. Is this franchising veteran poised for a rebound, or edging toward irrelevance?
Item 7 in the 2026 FDD pegs initial investment at $144,715-$168,830, kicked off by a steep $63,000 franchise fee—high for a landscaping play with just 26 units. Royalties hit 7% of gross sales or a $750-$1,500 monthly minimum (Item 6), plus $65-$175 tech fees and $0-$200 marketing contributions, squeezing margins on what could be seasonal work. No Item 19 disclosure is a red flag; without validated revenue or profit figures, you're blind on AUVs, but 10 SBA loans averaging $140,280 with a 10% default rate hints at financing accessibility offset by some real-world stumbles—better than pure startups, riskier than booming chains.
System health via Items 20 and 21 shows contraction: 32 locations in 2024 shrank to 26 in 2025 (-19% growth), with 4 terminations and 4 non-renewals signaling franchisee exits amid slow expansion. Yet 12 projected new units for the coming year offer hope, building on 24 years since 2002 inception from Waco, TX HQ. For investors eyeing home services, this means vetting local demand for curbing/trim fiercely—the numbers scream caution on scalability, but low unit count could mean untapped territory if you thrive on hands-on operations.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How BORDER MAGIC Compares
Key Insights
- Lower than average SBA loan default rate in Home Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
BORDER MAGIC Current | $145K – $169K | $63K | 7.0% | 26 |
| MERRY MAIDS | $127K – $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $136K – $164K | $118K | 10.0% | 672 |
| MOSQUITO AUTHORITY | $54K – $128K | $45K | 10.0% | 546 |
| Culligan | $130K – $814K | $40K | 2.0% | 460 |
| ONE HOUR AIR CONDITIONING AND HEATING; | $143K – $287K | $43K | 6.0% | 418 |
Home Services Average 137 franchises | $144K – $272K | $52K | 6.8% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 137 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+14 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for BORDER MAGIC franchisees (2017 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
10 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
29 franchisee contacts on file from official FDD filings.
29 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a BORDER MAGIC franchise ranges from $144,715 to $168,830. This includes a franchise fee of $63,000. Ongoing royalty fees are 7.0% of gross sales.
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