BRITISH SWIM SCHOOL
British Swim School franchises operate swimming and water-survival instruction programs emphasizing survival skills, stroke development, breathing techniques, and skill coordination through private and group lessons for individuals of all ages, primarily targeting children under 10 years old and their parents. Franchisees also offer related services such as pool facility rentals, pool parties, open swims, lifeguard training, and approved special events, typically using rented, owned, or licensed pools within exclusive territories. The business model relies on annual memberships and swim lesson subscriptions, with franchisees participating in mandatory marketing programs.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
10% royalty + 2% marketing fund + $250/mo technology fee + $300/mo SEO + $1,000-$1,417/mo digital marketing + ~$335/mo mailer program fees
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 119 U.S. outlets open and operating for at least nine months in 2024, for which income statement information was provided.
* All primary financial metrics (average gross revenue, median gross revenue, average gross profit, average net profit, average EBITDA, and best guess profit ranges) are extracted from 'Table 4. January 1, 2024 – December 31, 2024 Income Statement Performance' on page 4. This table is based on 119 U.S. outlets operating for at least nine months in 2024. - `average_gross_revenue`: Taken directly from 'Gross Revenue' Average in Table 4. - `median_gross_revenue`: Taken directly from 'Gross Revenue' Median in Table 4. - `average_gross_profit`: Taken directly from 'Gross Profit' Average in Table 4. (Gross Revenue - Total Cost of Sales = $461,195 - $240,909 = $220,286, which matches). - `average_net_profit`: Taken from 'Net Operating Income' Average in Table 4. Note 9 on page 5 clarifies 'Net Operating Income is calculated before owner's compensation.' - `average_ebitda`: Taken from 'Net Operating Income' Average in Table 4. Note 10 on page 5 states that aggregated franchise owner financial expenses (such as interest, amortization, and depreciation) are 'not included in the line items presented above'. This indicates that Net Operating Income is effectively EBITDA. - `ebitda_margin_pct`: Calculated as `average_ebitda` / `average_gross_revenue` = $120,005 / $461,195 = 0.2602. - `best_guess_profit_low`: Taken from 'Net Operating Income' Low in Table 4, which is $8,809. - `best_guess_profit_high`: Taken from 'Net Operating Income' High in Table 4, which is $732,455. `revenue_top_quartile` and `revenue_bottom_quartile` are not provided for the 119-outlet sample.
Extracted Item 19 Section
How BRITISH SWIM SCHOOL Compares to Other Specialized Fitness Franchises
Key Insights
- Lower investment than 83% of Specialized Fitness franchises
- Top 10 largest franchise system in Specialized Fitness
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
BRITISH SWIM SCHOOL Current | $122K - $168K | $60K | 10.0% | 258 |
| JAZZERCISE | $2K - $3K | $1K | 20.0% | 5,251 |
| F45 Training | $294K - $719K | $60K | 7.0% | 789 |
| Stretch Lab | $269K - $610K | $65K | 8.0% | 485 |
| Stretch Zone | $139K - $320K | $60K | 7.0% | 377 |
| THE LITTLE GYM | $519K - $757K | $60K | 8.0% | 218 |
Specialized Fitness Average 35 franchises | $316K - $642K | $51K | 7.5% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 35 Specialized Fitness franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+17 more states
SBA Loan History
Historical SBA 7(a) loan data for BRITISH SWIM SCHOOL franchisees (2016 - 2025)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a BRITISH SWIM SCHOOL franchise?
The total initial investment to open a BRITISH SWIM SCHOOL franchise ranges from $122,070 to $168,420. This includes a franchise fee of $59,500. Ongoing royalty fees are 10.0% of gross sales.
How much revenue does a BRITISH SWIM SCHOOL franchise make?
According to the 2025 FDD, the average gross revenue for a BRITISH SWIM SCHOOL franchise is $461,195. The median revenue is $334,634.
How much profit can you make with a BRITISH SWIM SCHOOL franchise?
Based on the financial performance data in the FDD, estimated profit for a BRITISH SWIM SCHOOL franchise ranges from $8,809 to $732,455 per year. Actual results vary based on location, management, and market conditions.
How many BRITISH SWIM SCHOOL franchise locations are there?
As of the 2025 FDD, BRITISH SWIM SCHOOL has 258 franchise locations. The company has been franchising since 2011.
Can you get an SBA loan for a BRITISH SWIM SCHOOL franchise?
Yes, SBA loans are available for BRITISH SWIM SCHOOL franchises. Historical data shows 72 SBA 7(a) loans have been approved for BRITISH SWIM SCHOOL franchisees, with an average loan amount of $203,978. The historical default rate is 4.2%.
Is BRITISH SWIM SCHOOL a good franchise to buy?
BRITISH SWIM SCHOOL shows several positive indicators: established brand with 258+ locations, transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
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