BRITISH SWIM SCHOOL
British Swim School franchises operate swimming and water-survival instruction programs emphasizing survival skills, stroke development, breathing techniques, and skill coordination through private and group lessons for individuals of all ages, primarily targeting children under 10 years old and their parents. Franchisees also offer related services such as pool facility rentals, pool parties, open swims, lifeguard training, and approved special events, typically using rented, owned, or licensed pools within exclusive territories. The business model relies on annual memberships and swim lesson subscriptions, with franchisees participating in mandatory marketing programs.
Franchise Costs
10% royalty + 2% marketing fund + $250/mo technology fee + $300/mo SEO + $1,000-$1,417/mo digital marketing + ~$335/mo mailer program fees
Financial Performance
Item 19 Financial Performance
Data Based On: 119 U.S. outlets open and operating for at least nine months in 2024, for which income statement information was provided.
* All primary financial metrics (average gross revenue, median gross revenue, average gross profit, average net profit, average EBITDA, and best guess profit ranges) are extracted from 'Table 4. January 1, 2024 – December 31, 2024 Income Statement Performance' on page 4. This table is based on 119 U.S. outlets operating for at least nine months in 2024. - `average_gross_revenue`: Taken directly from 'Gross Revenue' Average in Table 4. - `median_gross_revenue`: Taken directly from 'Gross Revenue' Median in Table 4. - `average_gross_profit`: Taken directly from 'Gross Profit' Average in Table 4. (Gross Revenue - Total Cost of Sales = $461,195 - $240,909 = $220,286, which matches). - `average_net_profit`: Taken from 'Net Operating Income' Average in Table 4. Note 9 on page 5 clarifies 'Net Operating Income is calculated before owner's compensation.' - `average_ebitda`: Taken from 'Net Operating Income' Average in Table 4. Note 10 on page 5 states that aggregated franchise owner financial expenses (such as interest, amortization, and depreciation) are 'not included in the line items presented above'. This indicates that Net Operating Income is effectively EBITDA. - `ebitda_margin_pct`: Calculated as `average_ebitda` / `average_gross_revenue` = $120,005 / $461,195 = 0.2602. - `best_guess_profit_low`: Taken from 'Net Operating Income' Low in Table 4, which is $8,809. - `best_guess_profit_high`: Taken from 'Net Operating Income' High in Table 4, which is $732,455. `revenue_top_quartile` and `revenue_bottom_quartile` are not provided for the 119-outlet sample.
Extracted Item 19 Section
How BRITISH SWIM SCHOOL Compares
Key Insights
- Lower investment than 83% of Specialized Fitness franchises
- Top 10 largest franchise system in Specialized Fitness
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
BRITISH SWIM SCHOOL Current | $122K – $168K | $60K | 10.0% | 258 |
| JAZZERCISE | $2K – $3K | $1K | 20.0% | 5,251 |
| F45 Training | $294K – $719K | $60K | 7.0% | 789 |
| Stretch Lab | $269K – $610K | $65K | 8.0% | 485 |
| Stretch Zone | $139K – $320K | $60K | 7.0% | 377 |
| THE LITTLE GYM | $519K – $757K | $60K | 8.0% | 218 |
Specialized Fitness Average 35 franchises | $316K – $642K | $51K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 35 Specialized Fitness franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+17 more states
SBA Loan History
Historical SBA 7(a) loan data for BRITISH SWIM SCHOOL franchisees (2016 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
170 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
170 Contacts Available
Unlock all BRITISH SWIM SCHOOL franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a BRITISH SWIM SCHOOL franchise ranges from $122,070 to $168,420. This includes a franchise fee of $59,500. Ongoing royalty fees are 10.0% of gross sales.
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