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BRITISH SWIM SCHOOL
British Swim School franchises operate swimming and water-survival instruction programs emphasizing survival skills, stroke development, breathing techniques, and skill coordination through private and group lessons for individuals of all ages, primarily targeting children under 10 years old and their parents. Franchisees also offer related services such as pool facility rentals, pool parties, open swims, lifeguard training, and approved special events, typically using rented, owned, or licensed pools within exclusive territories. The business model relies on annual memberships and swim lesson subscriptions, with franchisees participating in mandatory marketing programs.
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Franchise Costs
10% royalty + 2% marketing fund + $250/mo technology fee + $300/mo SEO + $1,000-$1,417/mo digital marketing + ~$335/mo mailer program fees
Financial Performance
Item 19 Financial Performance
Data Based On: 119 U.S. outlets open and operating for at least nine months in 2024, for which income statement information was provided.
* All primary financial metrics (average gross revenue, median gross revenue, average gross profit, average net profit, average EBITDA, and best guess profit ranges) are extracted from 'Table 4. January 1, 2024 – December 31, 2024 Income Statement Performance' on page 4. This table is based on 119 U.S. outlets operating for at least nine months in 2024. - `average_gross_revenue`: Taken directly from 'Gross Revenue' Average in Table 4. - `median_gross_revenue`: Taken directly from 'Gross Revenue' Median in Table 4. - `average_gross_profit`: Taken directly from 'Gross Profit' Average in Table 4. (Gross Revenue - Total Cost of Sales = $461,195 - $240,909 = $220,286, which matches). - `average_net_profit`: Taken from 'Net Operating Income' Average in Table 4. Note 9 on page 5 clarifies 'Net Operating Income is calculated before owner's compensation.' - `average_ebitda`: Taken from 'Net Operating Income' Average in Table 4. Note 10 on page 5 states that aggregated franchise owner financial expenses (such as interest, amortization, and depreciation) are 'not included in the line items presented above'. This indicates that Net Operating Income is effectively EBITDA. - `ebitda_margin_pct`: Calculated as `average_ebitda` / `average_gross_revenue` = $120,005 / $461,195 = 0.2602. - `best_guess_profit_low`: Taken from 'Net Operating Income' Low in Table 4, which is $8,809. - `best_guess_profit_high`: Taken from 'Net Operating Income' High in Table 4, which is $732,455. `revenue_top_quartile` and `revenue_bottom_quartile` are not provided for the 119-outlet sample.
Extracted Item 19 Section
Avg. Revenue: $461,195
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Unlock financial performance dataBRITISH SWIM SCHOOL Franchise Analysis
Swim safety has surged as a parental priority, turning poolside lessons into a resilient business model amid economic shifts. British Swim School's FDD Item 19 unveils revenue spreads that intrigue, from modest medians to high outliers, while SBA financing records reveal a lending track record few systems match. Yet explosive growth raises the stakes: can newcomers match the pace without getting in over their heads?
Item 7 details an initial investment of $122,070-$168,420, led by a $59,500 franchise fee, with ongoing costs ballooning from 10% royalties, 2% ad fund, plus $250/month tech, $300/month SEO, $1,000-$1,417/month digital marketing, and ~$335/month mailers—potentially eroding 15%+ of sales. Item 19 shines with average gross revenue at $461,195 and median $334,634 across units, but a 0% EBITDA margin flags razor-thin profits after expenses, reflected in the vast estimated profit range of $8,809-$732,455. SBA stats bolster credibility: 72 loans averaging $203,978 with just 4.2% defaults, signaling banks' confidence in viability.
Since franchising in 2011 under Buzz Franchise Brands, the system leaped from 193 locations in 2023 to 258 in 2024—a 34% surge—with 65 projected new units signaling momentum. This trajectory screams opportunity in kids' education and fitness, targeting under-10s via memberships and events in exclusive territories. Still, the revenue median lagging the average hints at top-heavy performance, and hefty fees could drown lower-volume operators; only high-enrollment territories justify the dive.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How BRITISH SWIM SCHOOL Compares
Key Insights
- Lower investment than 82% of Specialized Fitness franchises
- Top 10 largest franchise system in Specialized Fitness
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
BRITISH SWIM SCHOOL Current | $122K – $168K | $60K | 10.0% | 258 |
| JAZZERCISE | $2K – $3K | $1K | 20.0% | 5,251 |
| Orangetheory | $765K – $1.1M | $60K | 8.0% | 1,209 |
| F45 Training | $294K – $719K | $60K | 7.0% | 789 |
| Stretch Lab | $269K – $610K | $65K | 8.0% | 485 |
| Stretch Zone | $139K – $320K | $60K | 7.0% | 377 |
Specialized Fitness Average 34 franchises | $314K – $650K | $51K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Specialized Fitness franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+17 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for BRITISH SWIM SCHOOL franchisees (2016 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
72 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
170 franchisee contacts on file from official FDD filings.
170 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a BRITISH SWIM SCHOOL franchise ranges from $122,070 to $168,420. This includes a franchise fee of $59,500. Ongoing royalty fees are 10.0% of gross sales.
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