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Stretch Lab
Stretch Lab franchises allow owners to operate fitness studios offering specialized one-on-one and group stretching classes, related therapy services, and other approved fitness services using proprietary equipment and techniques as part of the Stretch Lab system. The business model involves franchisees paying initial franchise fees, development fees for multi-unit agreements, and ongoing royalties while adhering to system standards for operations, training (including the Flexologist Training Program), and marketing. The target market includes individuals seeking improved flexibility, pain relief, recovery, and overall wellness through assisted stretching and fitness services, competing in the crowded fitness industry with gyms, yoga studios, and personal trainers.
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Franchise Costs
8% royalty + 2% brand fund + $675/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 417 Qualified Studios that were owned and operated by a franchisee for the entire Measurement Period (January 1, 2024, to December 31, 2024).
* Gross revenue data was extracted from 'Part A-1: Gross Revenue of Qualified Studios' on page 2. The 'Total' row's average ($556,263) and median ($535,521) were used for the overall figures. The 'Top Quartile' average ($842,342) and 'Bottom Quartile' average ($312,680) were used for the respective quartile revenues. A weighted average calculation of the quartile averages resulted in approximately $556,263.63, which is consistent with the provided total average. No explicit gross profit, net income, net profit, or EBITDA figures, nor any expense or margin data, were provided, so those fields and the best guess profit range are null.
Extracted Item 19 Section
Avg. Revenue: $556,263
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Unlock financial performance dataStretch Lab Franchise Analysis
Stretch Lab taps into the booming demand for assisted stretching amid a fitness frenzy, but hidden in its FDD are revenue figures from Item 19 that paint a picture of real-world performance. With a parent company fueling rapid expansion and a trail of SBA loans, the system's health metrics tease both promise and pitfalls. Can this model's growth trajectory outweigh the legal shadows lurking in the disclosures?
Item 7 lays out the initial investment from $269,019 to $610,224, covering the $65,000 franchise fee, build-out for 1,500-2,500 sq ft studios, proprietary equipment, and initial inventory—think Flexologist training and marketing launches. Ongoing costs hit hard with 8% royalties on gross sales, 2% brand fund, plus a $675 monthly tech fee, pressuring cash flow in a competitive field against yoga spots and personal trainers. Item 19 shines here: average gross revenue clocks $556,263, median $535,521 across mature units, suggesting solid top-line potential if you hit operational benchmarks, though no direct profit figures mean estimating 15-20% margins after fees requires careful math.
System vitality looks strong with 485 locations (up 13% from 428 in 2023), 63 projected new units, and 44 transfers indicating owner mobility rather than distress—terminations are low at just 2. SBA data bolsters credibility: 140 loans averaging $230,637 show lender confidence. Yet, litigation in Items 20 and 21 flags risks—claims of disclosure violations, fraud, and breaches under California law from franchisees of Stretch Lab and sister brands like Pure Barre, plus a bankruptcy history for the parent Xponential. This combo makes Stretch Lab a high-growth play for wellness enthusiasts with $300K+ liquidity, but vet those legal notes closely before stretching your capital.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Stretch Lab Compares
Key Insights
- Top 10 largest franchise system in Specialized Fitness
- One of the lowest SBA loan default rates in Specialized Fitness
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Stretch Lab Current | $269K – $610K | $65K | 8.0% | 485 |
| JAZZERCISE | $2K – $3K | $1K | 20.0% | 5,251 |
| Orangetheory | $765K – $1.1M | $60K | 8.0% | 1,209 |
| F45 Training | $294K – $719K | $60K | 7.0% | 789 |
| Stretch Zone | $139K – $320K | $60K | 7.0% | 377 |
| BRITISH SWIM SCHOOL | $122K – $168K | $60K | 10.0% | 258 |
Specialized Fitness Average 34 franchises | $314K – $650K | $51K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Specialized Fitness franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+30 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Stretch Lab franchisees (2018 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
140 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
663 franchisee contacts on file from official FDD filings.
663 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily claims of franchise disclosure violations (e.g., California Franchise Investment Law), fraudulent inducement, breach of contract, breach of good faith and fair dealing, and unfair trade practices by current and former franchisees of Stretch Lab and affiliated brands (AKT, Yoga Six, BFT, CycleBar, Row House, Pure Barre, Rumble).
Bankruptcy (Item 4)
Xponential’s COO Timothy Weiderhoft and spouse filed personal Chapter 7 on August 9, 2023 (discharged December 20, 2023). Instant Brands Acquisition Holdings Inc. et al. (former employer of CMO Louise Ocasion) filed Chapter 11 on June 11, 2023 (reorganization plan approved February 23, 2024).
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Stretch Lab franchise ranges from $269,019 to $610,224. This includes a franchise fee of $65,000. Ongoing royalty fees are 8.0% of gross sales.
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