Orangetheory
Orangetheory Fitness franchises operate health and fitness studios that provide members with access to cardio and strength training equipment in a contemporary, orange-themed atmosphere under the ORANGETHEORY® trademarks. Franchisees follow a comprehensive system including specific studio designs, equipment specifications, operating procedures, training, and marketing techniques developed by the franchisor and affiliates. The business targets adults aged 18-60, though open to customers above age 13, in competitive fitness markets with a focus on group fitness experiences.
Franchise Costs
8% royalty + 3% brand fund + $899/mo technology fee + $149/mo OTbeat fee
Financial Performance
Item 19 Financial Performance
Data Based On: 1,189 franchised Orangetheory Fitness Studios that were open and operating for the Relevant Time Period, including two temporarily closed due to storm damage.
Extracted Item 19 Section
How Orangetheory Compares
Key Insights
- Higher investment than 97% of Specialized Fitness franchises
- #2 largest franchise system in Specialized Fitness
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Orangetheory Current | $765K – $1.1M | $60K | 8.0% | 1,209 |
| JAZZERCISE | $2K – $3K | $1K | 20.0% | 5,251 |
| F45 Training | $294K – $719K | $60K | 7.0% | 789 |
| Stretch Lab | $269K – $610K | $65K | 8.0% | 485 |
| Stretch Zone | $139K – $320K | $60K | 7.0% | 377 |
| BRITISH SWIM SCHOOL | $122K – $168K | $60K | 10.0% | 258 |
Specialized Fitness Average 35 franchises | $312K – $634K | $51K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 35 Specialized Fitness franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+36 more states
Franchisee Contacts
904 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
904 Contacts Available
Unlock all Orangetheory franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Arbitration with franchisee alleging misrepresentations about territory demographics suitability, breach of contract, and unfair trade practices; settled with franchise transfer and $34,200 reimbursement.
Bankruptcy (Item 4)
Thomas Leverton, CEO of parent companies, was CEO of CEC Entertainment, Inc. until February 2020; the company filed Chapter 11 in June 2020 and emerged December 2020.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Orangetheory franchise ranges from $764,577 to $1,104,920. This includes a franchise fee of $59,950. Ongoing royalty fees are 8.0% of gross sales.
Download Orangetheory FDD
Complete Franchise Disclosure Document — 2026 filing.
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- Revenue data, fees, investment breakdowns
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Download Orangetheory FDD
Complete Franchise Disclosure Document — 2026 filing.
Best Value — Save with Full Access
- Access the full database of 1,700+ franchise FDDs
- Franchisee names, phone numbers & locations
- Revenue data, fees, investment breakdowns
- SBA loan history & default rates
- Litigation, bankruptcy & due diligence data
- Pay once, access everything forever
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