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BRITISH SWIM SCHOOL

BRITISH SWIM SCHOOL

British Swim School franchises operate swimming and water-survival instruction programs emphasizing survival skills, stroke development, breathing techniques, and skill coordination through private and group lessons for individuals of all ages, primarily targeting children under 10 years old and their parents. Franchisees also offer related services such as pool facility rentals, pool parties, open swims, lifeguard training, and approved special events, typically using rented, owned, or licensed pools within exclusive territories. The business model relies on annual memberships and swim lesson subscriptions, with franchisees participating in mandatory marketing programs.

289locations
$123K–$176K
Since 2011
Education & TrainingVirginia Beach, VABuzz Franchise Brands, LLCwww.britishswimschool.comDisclaimer

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Franchise Costs

Franchise Fee
$59,500
Initial Investment
$122,700 – $176,050
Royalty Rate
10.00%
Brand Fund
2.00%
Fixed Monthly Fees
$250 – $820

10% royalty + 2% ad fund + $250-$820/mo technology fee

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$374,561.77
Median Gross Revenue
$273,440.23
Top Quartile Revenue
$1,307,986
Bottom Quartile Revenue
$123,873
Average Net Profit
$108,457
Average Gross Profit
$205,968

Data Based On: Revenue metrics are based on 244 franchised outlets open and operating for at least six full months in 2025. Profit metrics are based on 168 U.S. outlets open and operating for at least nine months in 2025. Quartile revenue data is based on 88 outlets from the pre-2022 class open and operating for at least six months in 2025.

* Weighted average gross revenue calculated from Table 1, Page 2, using 2025 class data: (88 * $574,744 + 13 * $384,722 + 36 * $376,169 + 69 * $256,871 + 38 * $119,685) / 244 total outlets = $374,561.77. Weighted average median revenue calculated from Table 1, Page 2, using 2025 class data: (88 * $395,028 + 13 * $305,391 + 36 * $293,430 + 69 * $197,680 + 38 * $99,565) / 244 total outlets = $273,440.23. Revenue top and bottom quartile figures are from Table 3, Page 3, for the Pre-2022 Class (88 outlets) for 2025. Average gross profit and average net profit (Net Operating Income) are directly extracted from Table 4, Page 4. Best guess profit low is based on Net Operating Income ($108,457) and best guess profit high is based on Gross Profit ($205,968), both from Table 4. Note that different sample sizes are used for revenue metrics (244 outlets), profit metrics (168 outlets), and quartile revenue (88 outlets) as indicated in the respective source tables' notes.

Extracted Item 19 Section

Avg. Revenue: $374,562

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How BRITISH SWIM SCHOOL Compares

Key Insights

  • Lower investment than 82% of Specialized Fitness franchises
  • Top 10 largest franchise system in Specialized Fitness
FranchiseInvestmentFeeRoyaltyLocations
BRITISH SWIM SCHOOL
Current
$123K – $176K$60K10.0%289
JAZZERCISE$2K – $3K$1K20.0%5,251
Orangetheory$765K – $1.1M$60K8.0%1,209
F45 Training$294K – $719K$60K7.0%789
Stretch Lab$269K – $610K$65K8.0%485
Stretch Zone$139K – $320K$60K7.0%377
Specialized Fitness Average
34 franchises
$316K – $650K$51K7.5%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Specialized Fitness franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1CA
40
2TX
29
3FL
26
4NJ
19
5PA
18
6NY
15
7GA
14
8IL
12
9VA
12
10MD
11
11MA
10
12NC
9
13CO
9
14WA
7
15MI
6

+19 more states

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SBA Loan History


Historical SBA 7(a) loan data for BRITISH SWIM SCHOOL franchisees (20162025)

Total Loans
72
Average Loan
$203,978
Total Volume
$14.7M
Default Rate
4.2%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

72 SBA loans on record

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Franchisee Contacts

201 franchisee contacts on file from official FDD filings.

201 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryYes

Dave Warn, Vice President of Franchise Development, jointly filed a Chapter 13 Bankruptcy Petition on April 24, 2014, with a discharge entered on January 27, 2020.

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
14
Non-Renewals
1
Reacquired
1
Ceased Ops
0
Transfers
18
Sold to Franchisees
0
Projected New
47

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Frequently Asked Questions

The total initial investment to open a BRITISH SWIM SCHOOL franchise ranges from $122,700 to $176,050. This includes a franchise fee of $59,500. Ongoing royalty fees are 10.0% of gross sales.