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BRITISH SWIM SCHOOL
British Swim School franchises operate swimming and water-survival instruction programs emphasizing survival skills, stroke development, breathing techniques, and skill coordination through private and group lessons for individuals of all ages, primarily targeting children under 10 years old and their parents. Franchisees also offer related services such as pool facility rentals, pool parties, open swims, lifeguard training, and approved special events, typically using rented, owned, or licensed pools within exclusive territories. The business model relies on annual memberships and swim lesson subscriptions, with franchisees participating in mandatory marketing programs.
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Franchise Costs
10% royalty + 2% ad fund + $250-$820/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: Revenue metrics are based on 244 franchised outlets open and operating for at least six full months in 2025. Profit metrics are based on 168 U.S. outlets open and operating for at least nine months in 2025. Quartile revenue data is based on 88 outlets from the pre-2022 class open and operating for at least six months in 2025.
* Weighted average gross revenue calculated from Table 1, Page 2, using 2025 class data: (88 * $574,744 + 13 * $384,722 + 36 * $376,169 + 69 * $256,871 + 38 * $119,685) / 244 total outlets = $374,561.77. Weighted average median revenue calculated from Table 1, Page 2, using 2025 class data: (88 * $395,028 + 13 * $305,391 + 36 * $293,430 + 69 * $197,680 + 38 * $99,565) / 244 total outlets = $273,440.23. Revenue top and bottom quartile figures are from Table 3, Page 3, for the Pre-2022 Class (88 outlets) for 2025. Average gross profit and average net profit (Net Operating Income) are directly extracted from Table 4, Page 4. Best guess profit low is based on Net Operating Income ($108,457) and best guess profit high is based on Gross Profit ($205,968), both from Table 4. Note that different sample sizes are used for revenue metrics (244 outlets), profit metrics (168 outlets), and quartile revenue (88 outlets) as indicated in the respective source tables' notes.
Extracted Item 19 Section
Avg. Revenue: $374,562
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Unlock financial performance dataHow BRITISH SWIM SCHOOL Compares
Key Insights
- Lower investment than 82% of Specialized Fitness franchises
- Top 10 largest franchise system in Specialized Fitness
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
BRITISH SWIM SCHOOL Current | $123K – $176K | $60K | 10.0% | 289 |
| JAZZERCISE | $2K – $3K | $1K | 20.0% | 5,251 |
| Orangetheory | $765K – $1.1M | $60K | 8.0% | 1,209 |
| F45 Training | $294K – $719K | $60K | 7.0% | 789 |
| Stretch Lab | $269K – $610K | $65K | 8.0% | 485 |
| Stretch Zone | $139K – $320K | $60K | 7.0% | 377 |
Specialized Fitness Average 34 franchises | $316K – $650K | $51K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Specialized Fitness franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+19 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for BRITISH SWIM SCHOOL franchisees (2016 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
72 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
201 franchisee contacts on file from official FDD filings.
201 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
Dave Warn, Vice President of Franchise Development, jointly filed a Chapter 13 Bankruptcy Petition on April 24, 2014, with a discharge entered on January 27, 2020.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a BRITISH SWIM SCHOOL franchise ranges from $122,700 to $176,050. This includes a franchise fee of $59,500. Ongoing royalty fees are 10.0% of gross sales.
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