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PRIMROSE SCHOOLS

PRIMROSE SCHOOLS

Primrose Schools offers franchises for the establishment, development, and operation of educational child care facilities that provide learning-oriented activities and child care services to children from six weeks to twelve years old, utilizing a proprietary Balanced Learning curriculum and accredited programs. The business model centers on franchising with five development programs (e.g., Real Estate Development, Build-to-Suit) that guide franchisees through site selection, construction, and operations under the Primrose Schools marks. The target market includes parents seeking high-quality, full-time preschool, after-school, and summer programs for young children.

557locations
$150K–$450K
Since 1988
Education & TrainingAtlanta, GAPrimrose Holding Corporationwww.primroseschools.comDisclaimer

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Franchise Costs

Franchise Fee
$80,000
Initial Investment
$150,000 – $450,000
Royalty Rate
7.00%
Brand Fund
2.00%
Fixed Monthly Fees
$3,333 – $3,333

7% royalty + 2% ad fund + $4,000/year academic curriculum license fee

Financial Performance

Item 19 Financial Performance

Average Gross Revenue
$2,779,923.25
Median Gross Revenue
$2,686,392.85
EBITDA Margin
28%
Top Quartile Revenue
$3,586,393
Bottom Quartile Revenue
$1,909,787
Average EBITDA
$788,537.52

Data Based On: Data from 520 Schools that operated as active franchises for the entire calendar year 2025.

* Average Gross Revenue, Revenue Top Quartile, and Revenue Bottom Quartile are calculated from Table 1A (Page 2), based on 520 active franchised schools (130 schools per quartile). Median Gross Revenue is a weighted average of the median annual gross revenues for each quartile from Table 5C (Page 10), based on 405 included franchised schools (102 for Top Quartile, 101 each for Second, Third, and Bottom Quartiles). Average EBITDA and EBITDA Margin % are calculated as weighted averages of EBITDAR (Earnings Before Interest, Taxes, Depreciation, Amortization, and Rent) and EBITDAR % from Table 5A (Page 9), based on 405 included franchised schools. The FDD specifically provides EBITDAR, not EBITDA, and states that Section 6 would include EBITDA for schools reporting rent expenses, but Section 6 is not provided. Best guess profit high is set to the calculated weighted average EBITDAR. Best guess profit low is set to the Median EBITDAR for the Bottom Quartile from Table 5C (Page 10), which is $438,494.

Extracted Item 19 Section

Avg. Revenue: $2,779,923

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How PRIMROSE SCHOOLS Compares

Key Insights

  • Top 10 largest franchise system in Adult Education & Training
  • One of the lowest SBA loan default rates in Adult Education & Training
FranchiseInvestmentFeeRoyaltyLocations
PRIMROSE SCHOOLS
Current
$150K – $450K$80K7.0%557
HEALTH MART SYSTEMS INC$262K – $834KN/A0.0%4,346
AMERIPRISE FINANCIAL SERVICES LLC$12K – $130K$2KN/A3,855
HAND AND STONE MASSAGE AND FACIAL SPA$321K – $865K$50K6.0%600
UBREAKIFIX BY ASURION$171K – $468K$40K7.0%549
LEADERSHIP MANAGEMENT INC$20K – $28K$15K6.0%110
Adult Education & Training Average
18 franchises
$244K – $588K$39K8.7%–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 18 Adult Education & Training franchises by location count.

Locations & Growth

Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1TX
142
2GA
50
3OH
41
4FL
35
5CO
32
6NC
26
7VA
22
8MN
22
9TN
19
10NJ
16
11AZ
13
12IN
12
13MA
12
14OK
11
15KS
10

+21 more states

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SBA Loan History

Historical SBA 7(a) loan data for PRIMROSE SCHOOLS franchisees (2011 – 2025)

Total Loans
377
Average Loan
$2,424,761
Total Volume
$914.1M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

377 SBA loans on record

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Franchisee Contacts

647 franchisee contacts on file from official FDD filings.

647 Contacts Available

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Due Diligence

Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
36
Non-Renewals
1
Reacquired
1
Ceased Ops
2
Transfers
21
Sold to Franchisees
0
Projected New
27

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Frequently Asked Questions

The total initial investment to open a PRIMROSE SCHOOLS franchise ranges from $150,000 to $450,000. This includes a franchise fee of $80,000. Ongoing royalty fees are 7.0% of gross sales.