Camp Jellystone
Camp Jellystone, LLC offers franchises for Yogi Bear’s Jellystone Park Camp-Resorts, which are themed campgrounds providing short-term campsite rentals to the general public along with related goods and services such as merchandise and recreational activities. The business model involves licensing the Yogi Bear brand and operational system from Warner Bros., including standards, training, manuals, and support for establishing and operating family-friendly camping resorts. The target market is families and vacationers seeking themed, fun camping experiences.
Franchise Costs
4.5% royalty + 2% marketing/ad fund
Financial Performance
Item 19 Financial Performance
Data Based On: Data for 55 franchised units for the year 2023, segmented by camper night range (Small, Medium, Large).
* Financial performance data is presented as 'Dollars Per Camper Night' for three segments (Small, Medium, Large) with sample sizes of 16, 21, and 18 units respectively, totaling 55 franchised units. The 'Camper Nights Average' for each segment was also provided. All average and median values (Gross Revenue, Gross Profit, Operating Profit) were calculated as weighted averages across these three segments by first calculating the weighted average 'Camper Nights' and weighted average 'Dollars Per Camper Night' for each metric, then multiplying them together. Operating Profit is taken as Average Net Profit. Revenue Top Quartile is derived from the 'Large Average' segment's Gross Revenue per Camper Night multiplied by its average Camper Nights. Revenue Bottom Quartile is derived from the 'Small Average' segment's Gross Revenue per Camper Night multiplied by its average Camper Nights. The text on page 2 mentions results for 57 campgrounds, but the detailed table data sums to 55 units, which was used for calculations.
Extracted Item 19 Section
How Camp Jellystone Compares
Key Insights
- One of the lowest investment costs in Specialty Lodging (ranked #2 of 3)
- #2 largest franchise system in Specialty Lodging
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Camp Jellystone Current | $324K – $2.4M | $75K | 4.5% | 77 |
| KOA | $109K – $957K | $15K | 8.0% | 427 |
| RADISSON INDIVIDUALS | $2.9M – $56.2M | $75K | 6.0% | 1 |
Specialty Lodging Average 3 franchises | $1.1M – $19.9M | $55K | 6.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+41 more states
Franchisee Contacts
77 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
77 Contacts Available
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Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Camp Jellystone franchise ranges from $324,000 to $2,370,000. This includes a franchise fee of $75,000. Ongoing royalty fees are 4.5% of gross sales.
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