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Clozetivity

Clozetivity

Clozetivity franchises operate businesses that design, sell, and install closet systems and organizational units for homes, home offices, garages, and other residential and commercial spaces using a proprietary business system, including specific supplies, manuals, and trademarks. The franchisor licenses this system to franchisees for operation within designated territories, with franchisees providing on-site services at customer locations. The target market primarily includes residential customers seeking home organization solutions, competing with local service providers, contractors, and retailers.

57locations
$82K–$158K
Since 2021
ServicesToms River, NJwww.clozetivity.comDisclaimer

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Franchise Costs

Franchise Fee
$39,000
Initial Investment
$81,500 – $157,500
Royalty Rate
N/A
Brand Fund
2.00%
Fixed Monthly Fees
$159 – $159

Escalating fixed monthly royalty (Single Territory: $400 in months 1-6 to $2,000 in months 37+) + up to 2% brand development fund (currently not assessed) + $159/mo software fee

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$512,116
Top Quartile Revenue
$1,532,298
Bottom Quartile Revenue
$122,411

Data Based On: 11 franchisees (Represented Franchise Owners) collectively owning 25 Clozetivity Businesses, who have owned their businesses at least one year and operated throughout all of 2023.

* The sum of 'Number of Owners' in the segmented categories (1+3+3+2+3+1 = 13) does not match the 'TOTAL' number of owners (11) provided in the table and text. Therefore, the 'Average Revenue per owner' from the 'TOTAL' row ($512,116) was used for average_gross_revenue. Revenue for top and bottom quartiles are taken directly from the '1st Quartile' and '4th Quartile' 'Average Revenue per owner' values respectively. The document explicitly states: 'This financial performance representation does not report other variable costs or fixed operating expenses, or other costs or expenses that must be deducted from the revenue figures to obtain net income or profit.' Therefore, no net income, net profit, EBITDA, or estimated profit range could be extracted.

Extracted Item 19 Section

Avg. Revenue: $512,116

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Clozetivity Franchise Analysis

Picture transforming cluttered garages and closets into sleek, functional spaces—a niche that's exploded post-pandemic as homeowners crave order. Clozetivity, a fresh entrant franchising since 2021 from Toms River, NJ, licenses a proprietary system for designing and installing organizational units in residential and commercial spots. Item 19 unveils average gross revenues from existing units, while explosive location growth hints at strong demand, but a cluster of terminations and ongoing litigation whispers caution: is this rocket ship built for the long haul?

Financials paint a relatively accessible entry: Item 7 pegs total investment at $81,500-$157,500, including a $39,000 franchise fee, with startup costs skewed low thanks to on-site service model—no massive storefront needed. Ongoing fees include an escalating fixed monthly royalty ($400 in months 1-6, ramping to $2,000+ by month 37), a 2% brand fund (currently waived), and $159/month software charge. Item 19 shines brightly with average gross revenue of $512,116 across disclosed units, suggesting solid top-line potential in a high-margin service category where franchisees handle sales, design, and installs directly at customer sites.

System vitality shows promise yet volatility: locations surged 111% from 27 in 2022 to 57 in 2023, with 20 new units projected, signaling aggressive expansion in the home improvement arena against local contractors and big-box retailers. However, 9 terminations signal early churn, and litigation—mostly fraudulent inducement claims by ex-franchisees of Clozetivity and sister brands—warrants scrutiny in Items 3 and 20. For buyers eyeing semi-absentee potential in a $10B+ organization market, these metrics mean vetting territory exclusivity and support closely; the revenue punch could deliver ROI, but scaling risks loom for this young network.

Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How Clozetivity Compares

Key Insights

  • Lower investment than 75% of Home Improvement franchises
FranchiseInvestmentFeeRoyaltyLocations
Clozetivity
Current
$82K – $158K$39KN/A57
BUDGET BLINDS$101K – $211K$20K3.5%1,366
Koala Insulation$195K – $242K$50K6.5%333
Five Star Bath Solutions$162K – $334K$60K6.0%306
CERTA PROPAINTERS$171K – $321K$65KN/A303
FCI$184K – $249K$55K5.0%288
Home Improvement Average
64 franchises
$139K – $246K$51K6.2%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 64 Home Improvement franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2023)

Outlets by state across the United States

Top States
1NY
10
2OH
9
3FL
5
4AL
5
5PA
4
6AZ
4
7NC
4
8TX
3
9MA
3
10CT
2
11TN
2
12NJ
2
13IL
2
14CA
1
15NH
1

+4 more states

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Due Diligence


Litigation (Item 3)

Franchisee Cases11

Primarily fraudulent inducement, misrepresentation, and non-disclosure of material information in franchise disclosure documents by former franchisees of Clozetivity, Frost Shades, Dryer Vent Squad, and Patch Boys.

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
9
Non-Renewals
0
Reacquired
0
Ceased Ops
0
Transfers
0
Sold to Franchisees
0
Projected New
20

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Frequently Asked Questions

The total initial investment to open a Clozetivity franchise ranges from $81,500 to $157,500. This includes a franchise fee of $39,000.