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We extract fees, Item 19 financials, franchisee contacts, SBA default rates, litigation, and outlet data from every FDD — so you can compare brands in minutes, not months. Used by multi-unit operators, consultants, and franchise development teams.

CONCRETE CRAFT

CONCRETE CRAFT

Concrete Craft franchises specialize in marketing, selling, and installing decorative concrete surfaces using unique resurfacing, staining, and stamping systems for both interior and exterior applications in residential and commercial settings. Franchisees operate mobile businesses with branded vehicles for sales calls and installations, potentially using subcontractors for new concrete pours. The business model capitalizes on the growing popularity of economical, customizable concrete solutions targeting homeowners and businesses.

77locations
$156K–$233K
Since 2015
ServicesIrvine, CAHome Franchise Concepts, LLCwww.concretecraft.comDisclaimer

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Franchise Costs

Franchise Fee
$19,950
Initial Investment
$156,330 – $233,450
Royalty Rate
7.00%
Brand Fund
1.00%
Fixed Monthly Fees
$450 – $450

7%-4% tiered royalty (min $750/mo first year, $1,500/mo thereafter) + 1% ad fund (min $500/mo) + $450/mo technology fee

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$493,176.65
Median Gross Revenue
$366,112.36
Top Quartile Revenue
$653,192.33
Bottom Quartile Revenue
$186,495.89

Data Based On: 55 franchisees (49 single territory, 6 multiple territory) representing 62 territories, open for all of calendar year 2023.

* Calculated weighted average gross revenue for 55 franchisees: (49 single-territory franchisees x $394224 + 6 multi-territory franchisees x $1301290) / 55 total franchisees = $493176.65. Calculated weighted median gross revenue: (49 x $321390 + 6 x $731345) / 55 = $366112.36. Calculated weighted 75th percentile (revenue top quartile): (49 x $522608 + 6 x $1719631) / 55 = $653192.33. Calculated weighted 25th percentile (revenue bottom quartile): (49 x $164146 + 6 x $369020) / 55 = $186495.89.

Extracted Item 19 Section

Avg. Revenue: $493,177

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CONCRETE CRAFT Franchise Analysis

Decorative concrete is booming as homeowners seek affordable upgrades without full replacements, and Concrete Craft taps this with a mobile, low-overhead model under Home Franchise Concepts. Item 19 delivers revenue benchmarks, while a hefty SBA loan portfolio hints at financing realities and default risks. But with recent unit contraction, does this franchise offer stability or signal trouble ahead?

Item 7 outlines initial investment from $156,330 to $233,450, including a $19,950 franchise fee, making it mid-range for home services but accessible via mobile operations and subcontractor use. Fees include a tiered royalty dropping from 7% to 4% (with $750/mo minimum first year, $1,500/mo after), 1% ad fund ($500/mo min), and $450/mo technology fee—higher ongoing costs than some peers. Item 19 shows average gross revenue of $493,177 and median $366,112, suggesting top performers thrive but half fall below median, with no profit data disclosed to gauge true returns.

System metrics raise flags: locations dipped from 79 in 2022 to 77 in 2023 (-3% growth), 4 terminations, 1 transfer, yet 15 projected new units signal optimism. SBA records 49 loans averaging $181,114 with a 16.3% default rate—elevated versus category norms around 10-12%, pointing to cash flow strains. Litigation involves suits against franchisees for unpaid royalties, a common but watchable issue. For hands-on operators eyeing $400K+ potential, it's viable if you beat the median; otherwise, contraction and defaults suggest caution in a maturing niche.

Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How CONCRETE CRAFT Compares

Key Insights

  • Lower than average SBA loan default rate in Home Improvement
FranchiseInvestmentFeeRoyaltyLocations
CONCRETE CRAFT
Current
$156K – $233K$20K7.0%77
BUDGET BLINDS$101K – $211K$20K3.5%1,366
Koala Insulation$195K – $242K$50K6.5%333
Five Star Bath Solutions$162K – $334K$60K6.0%306
CERTA PROPAINTERS$171K – $321K$65KN/A303
FCI$184K – $249K$55K5.0%288
Home Improvement Average
64 franchises
$139K – $246K$51K6.2%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 64 Home Improvement franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2023)

Outlets by state across the United States

Top States
1TX
9
2FL
9
3GA
6
4UT
5
5NC
5
6TN
5
7WA
4
8KY
4
9SC
4
10CO
4
11MN
3
12ID
2
13OH
2
14NY
2
15MI
2

+19 more states

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SBA Loan History


Historical SBA 7(a) loan data for CONCRETE CRAFT franchisees (20172024)

Total Loans
49
Average Loan
$181,114
Total Volume
$8.9M
Default Rate
16.3%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

49 SBA loans on record

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Franchisee Contacts

78 franchisee contacts on file from official FDD filings.

78 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases2

Suits to collect royalty payments and fees from franchisees

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
4
Non-Renewals
0
Reacquired
0
Ceased Ops
12
Transfers
1
Sold to Franchisees
0
Projected New
15

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Frequently Asked Questions

The total initial investment to open a CONCRETE CRAFT franchise ranges from $156,330 to $233,450. This includes a franchise fee of $19,950. Ongoing royalty fees are 7.0% of gross sales.