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COUNSELOR
Counselor Realty is a franchise that enables franchisees to operate full-service residential and commercial real estate brokerage businesses from chosen locations within designated territories, with franchisor consent. The business model involves paying an initial franchise fee of $7,500 to $15,000 based on territory population, monthly base fees, per-agent continuing fees, advertising contributions, and various technology and training costs. It targets real estate customers seeking brokerage services for buying, selling, or leasing residential and commercial properties, primarily through licensed agents operating from franchise offices.
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Franchise Costs
No ongoing royalty or brand fund fees are explicitly stated. There are advertising fees based on agent count ($60/agent/month in Twin Cities, $25/agent/month outside Twin Cities) and website fees, but these are not fixed monthly amounts.
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataHow COUNSELOR Compares
Key Insights
- One of the lowest investment costs in Real Estate Brokerage (ranked #3 of 22)
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
COUNSELOR Current | $23K – $106K | $8K | N/A | 5 |
| Century 21 Real Estate LLC | $35K – $279K | $25K | 6.0% | 1,734 |
| Century 21 Real Estate | $36K – $286K | $25K | 6.0% | 1,685 |
| SOTHEBY'S INTERNATIONAL REALTY | $47K – $332K | $25K | 6.0% | 672 |
| ERA | $33K – $260K | $25K | 6.0% | 444 |
| ERA | $34K – $267K | $25K | N/A | 434 |
Real Estate Brokerage Average 22 franchises | $48K – $286K | $24K | 5.4% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 22 Real Estate Brokerage franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
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Unlock location growth dataDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a COUNSELOR franchise ranges from $22,850 to $105,700. This includes a franchise fee of $7,500.
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