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We extract fees, Item 19 financials, franchisee contacts, SBA default rates, litigation, and outlet data from every FDD — so you can compare brands in minutes, not months. Used by multi-unit operators, consultants, and franchise development teams.

COUNSELOR

COUNSELOR

Counselor Realty is a franchise that enables franchisees to operate full-service residential and commercial real estate brokerage businesses from chosen locations within designated territories, with franchisor consent. The business model involves paying an initial franchise fee of $7,500 to $15,000 based on territory population, monthly base fees, per-agent continuing fees, advertising contributions, and various technology and training costs. It targets real estate customers seeking brokerage services for buying, selling, or leasing residential and commercial properties, primarily through licensed agents operating from franchise offices.

5locations
$23K–$106K
ServicesCoon Rapids, MNwww.counselorrealty.comDisclaimer

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Franchise Costs

Franchise Fee
$7,500
Initial Investment
$22,850 – $105,700
Royalty Rate
N/A
Brand Fund
N/A

No ongoing royalty or brand fund fees are explicitly stated. There are advertising fees based on agent count ($60/agent/month in Twin Cities, $25/agent/month outside Twin Cities) and website fees, but these are not fixed monthly amounts.

Financial Performance


Item 19 Financial Performance

This franchise did not provide Item 19 financial performance data.

Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.

Extracted Item 19 Section

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How COUNSELOR Compares

Key Insights

  • One of the lowest investment costs in Real Estate Brokerage (ranked #3 of 22)
FranchiseInvestmentFeeRoyaltyLocations
COUNSELOR
Current
$23K – $106K$8KN/A5
Century 21 Real Estate LLC$35K – $279K$25K6.0%1,734
Century 21 Real Estate$36K – $286K$25K6.0%1,685
SOTHEBY'S INTERNATIONAL REALTY$47K – $332K$25K6.0%672
ERA$33K – $260K$25K6.0%444
ERA$34K – $267K$25KN/A434
Real Estate Brokerage Average
22 franchises
$48K – $286K$24K5.4%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 22 Real Estate Brokerage franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1MN
5

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Due Diligence


Litigation (Item 3)

Franchisee CasesN/A

Bankruptcy (Item 4)

Bankruptcy HistoryN/A

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
0
Ceased Ops
0
Transfers
0
Sold to Franchisees
0
Projected New
1

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Frequently Asked Questions

The total initial investment to open a COUNSELOR franchise ranges from $22,850 to $105,700. This includes a franchise fee of $7,500.