Eiffel Waffle

Item 7 in the 2025 FDD details a hefty initial investment of $208,635 to $338,076, covering build-out for high-traffic kiosks or shops selling bubble waffle cones, towers, minis, shakes, house-made ice cream, and Eiffel’Ades. The $40,000 franchise fee buys into a turnkey system with recipes, training, and ops support, but ongoing costs bite hard: 6% royalty plus 3% brand/ad fund (minimum $1,250/month), a $250/month internal system fee, and $350-$500/month accounting service. Without Item 19 disclosure, there's no earnings data to benchmark profitability, leaving investors blind on AUVs or margins in a competitive desserts category where novelty fades fast.

Growth stalled at 3 locations from 2022 to now (+0%), despite 6 corporate spots, signaling execution challenges for a brand just franchising since 2024. Projected 12 new units shows optimism, but flat expansion and extra fees beyond category norms (royalty aligns, but ad fund min and add-ons inflate costs 10-15% over basics) amplify risk for single-unit buyers targeting indulgent treat seekers. For entrepreneurs eyeing $200K+ plays, this model's high upfront and opaque returns demand scrutiny—viable for multi-unit developers with location savvy, but a pass for conservative investors until proven scale emerges.