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We extract fees, Item 19 financials, franchisee contacts, SBA default rates, litigation, and outlet data from every FDD — so you can compare brands in minutes, not months. Used by multi-unit operators, consultants, and franchise development teams.

ELLIE MENTAL HEALTH

ELLIE MENTAL HEALTH

Ellie Mental Health franchises operate outpatient counseling and therapy clinics under the “Ellie Mental Health®” service mark, providing counseling, medication management (with franchisor pre-approval), and therapeutic products and services by licensed clinical counselors, therapists, and prescribers. The business model offers two paths: Direct Ownership Model for licensed providers or Managed Operation Model where franchisees provide management services to a practice entity owned by licensed providers, using a proprietary system including EHR, billing, and branding standards. The target market includes individuals, couples, families, and groups of all ages seeking mental health care services.

249locations
$189K–$445K
Since 2021
ServicesMendota Heights, MNEMH PEP Holdco, LLC (affiliate of Princeton Equity Group, LLC)www.elliementalhealth.comDisclaimer

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Franchise Costs

Franchise Fee
$60,000
Initial Investment
$189,467 – $445,018
Royalty Rate
N/A
Brand Fund
N/A
Fixed Monthly Fees
$160 – $400

7.5% Qualified Clinician System Fee + 7.5% Qualified Prescriber System Fee + $150/mo Marketing Fee + $160-$400/mo Technology Fee + 3.5% Shared Services Fee

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$818,077
Median Gross Revenue
$765,302

Data Based On: 188 franchised Ellie Mental Health clinics open and operating for the entire 12-month period ended December 31, 2025.

Extracted Item 19 Section

Avg. Revenue: $818,077

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How ELLIE MENTAL HEALTH Compares

Key Insights

  • #2 largest franchise system in Healthcare Services
  • Lower than average SBA loan default rate in Healthcare Services
FranchiseInvestmentFeeRoyaltyLocations
ELLIE MENTAL HEALTH
Current
$189K – $445K$60KN/A249
Gameday Men's Health$225K – $410K$50K6.0%257
ASSISTING HANDS (UNIT)$98K – $181K$55K5.0%232
Interim Healthcare$156K – $239K$75K5.5%226
Vital Care$556K – $1.0M$60K19.3%108
Success On The Spectrum$339K – $869K$45K5.0%74
Healthcare Services Average
24 franchises
$209K – $482K$58K6.8%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 24 Healthcare Services franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1CO
18
2TX
17
3FL
17
4NJ
17
5PA
14
6MI
13
7VA
13
8MA
13
9IL
11
10OH
10
11MO
9
12MD
8
13NH
6
14CA
6
15CT
6

+34 more states

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SBA Loan History


Historical SBA 7(a) loan data for ELLIE MENTAL HEALTH franchisees (20222025)

Total Loans
121
Average Loan
$181,003
Total Volume
$21.9M
Default Rate
0.8%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

121 SBA loans on record

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Franchisee Contacts

189 franchisee contacts on file from official FDD filings.

189 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases9

Primarily disputes related to alleged misrepresentations, failure to provide services, breach of contract, and enforcement of non-compete covenants. Several cases also involve claims against a third party (ForThree, LLC) related to the sale of the franchise.

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
29
Non-Renewals
0
Reacquired
0
Ceased Ops
5
Transfers
7
Sold to Franchisees
23
Projected New
85

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Frequently Asked Questions

The total initial investment to open a ELLIE MENTAL HEALTH franchise ranges from $189,467 to $445,018. This includes a franchise fee of $60,000.