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HAND AND STONE MASSAGE AND FACIAL SPA
Hand and Stone Massage and Facial Spa franchises operate professional spas offering massage, facial, waxing, skincare, face and body contouring, and face and body sculpting services, along with the sale of related retail products. The business model involves franchising to qualified individuals who operate in 2,200-3,200 square foot spaces in strip malls and shopping centers, adhering to the franchisor's system standards, with services provided to the general public via member and non-member programs. The target market is the general public seeking wellness and beauty services, competing with other massage, spa, and med spa providers.
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Franchise Costs
6% royalty + 1% marketing fund + $761/mo software subscription and cyber insurance
Financial Performance
Item 19 Financial Performance
Data Based On: 570 franchised outlets open for at least 12 months as of December 31, 2025.
* Weighted average for gross revenue confirmed using individual quartile spa counts and average sales, matching the reported total average in Table #1b. Profit-related metrics (gross profit, net income, net profit, EBITDA, and profit range estimates) could not be extracted as Table #6b (which contains expense data) was not provided.
Extracted Item 19 Section
Avg. Revenue: $1,334,936
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Unlock financial performance dataHAND AND STONE MASSAGE AND FACIAL SPA Franchise Analysis
Ever wondered if the spa industry boom could turn a $300K+ investment into a steady revenue machine? Hand and Stone's FDD teases impressive Item 19 figures for average and median gross sales, painting a picture of robust performer spas amid 600 locations nationwide. But with a recent uptick in system transfers and a settled franchisee dispute lurking in Item 20, does this wellness brand deliver the relaxation—and returns—you're seeking?
Item 7 lays out the initial investment from $320,891 to $864,729 for a 2,200-3,200 sq ft spa in strip malls, covering buildout, equipment, and $49,500 franchise fee. Ongoing fees hit 6% royalty plus 1% ad fund and $761/month for software/cyber insurance—manageable for a model projecting $1,334,936 average gross revenue and $1,236,266 median per Item 19. SBA data shines with 220 loans averaging $469,797 and just 1.4% default rate, signaling strong financing access and franchisee stability since 2005.
Growth ticks up 3% from 580 to 600 locations, with 32 projected new units, 33 transfers, and only 4 terminations—healthier than many spa peers. Litigation notes include a 2018 settled arbitration over breach/fraud claims and a 2024 franchisor crossclaim for indemnification, but no major red flags derail the momentum under Harvest Partners ownership. For wellness investors eyeing $1M+ top-line potential in a competitive med-spa field, this data suggests Hand and Stone offers scalable returns if you nail local execution.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How HAND AND STONE MASSAGE AND FACIAL SPA Compares
Key Insights
- Higher investment than 76% of Adult Education & Training franchises
- #3 largest franchise system in Adult Education & Training
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
HAND AND STONE MASSAGE AND FACIAL SPA Current | $321K – $865K | $50K | 6.0% | 600 |
| HEALTH MART SYSTEMS INC | $262K – $834K | N/A | 0.0% | 4,346 |
| AMERIPRISE FINANCIAL SERVICES LLC | $12K – $130K | $2K | N/A | 3,855 |
| UBREAKIFIX BY ASURION | $171K – $468K | $40K | 7.0% | 549 |
| Best Brains | $50K – $134K | $15K | 14.0% | 162 |
| LEADERSHIP MANAGEMENT INC | $20K – $28K | $15K | 6.0% | 110 |
Adult Education & Training Average 17 franchises | $241K – $582K | $36K | 8.8% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 17 Adult Education & Training franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+23 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for HAND AND STONE MASSAGE AND FACIAL SPA franchisees (2011 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
220 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
569 franchisee contacts on file from official FDD filings.
569 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
One arbitration by former franchisees alleging breach of contract, fraud, and statutory violations (settled 2018); one crossclaim by franchisor against franchisee to enforce indemnification obligations (2024-2025).
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a HAND AND STONE MASSAGE AND FACIAL SPA franchise ranges from $320,891 to $864,729. This includes a franchise fee of $49,500. Ongoing royalty fees are 6.0% of gross sales.
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