HOME CLEAN HEROES
Home Clean Heroes franchises enable operators to provide high-quality residential and light commercial cleaning services on a one-time or recurring basis, including initial, weekly, bi-weekly, monthly, and move-in/move-out cleans, using the HOME CLEAN HEROES trademark and proprietary systems. The business model involves exclusive territories with up to 40,000 targeted households (single-family homes with annual income over $100,000), standardized operations, approved suppliers, and mandatory marketing programs. They target affluent suburban and urban residential customers and light commercial clients seeking professional, reliable cleaning solutions.
Franchise Costs
6% royalty + 2% ad fund + $970/mo fixed fees (incl. $300 SEO, $395 management system, $275 call center)
Financial Performance
Item 19 Financial Performance
Data Based On: 6 franchised businesses open and operating for 12 or more months as of December 31, 2023.
* Average and median gross revenue for franchised businesses are directly from Table 5a, 'All Services Business Metrics: Average and Median' for 2023. No quartile data, net income, net profit, or EBITDA are explicitly provided for franchised businesses. Profit range cannot be estimated due to the lack of expense or margin information for franchised units.
Extracted Item 19 Section
How HOME CLEAN HEROES Compares
Key Insights
- Lower than average SBA loan default rate in Cleaning Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
HOME CLEAN HEROES Current | $113K – $196K | $50K | 6.0% | 18 |
| THE MAIDS | $82K – $160K | $57K | 6.9% | 1,517 |
| Chem-Dry | $119K – $265K | $36K | 7.0% | 1,099 |
| MERRY MAIDS | $127K – $170K | $55K | 7.0% | 802 |
| OpenWorks | $4K – $134K | $25K | 15.0% | 615 |
| OXI FRESH CARPET CLEANING | $54K – $105K | $48K | N/A | 481 |
Cleaning Services Average 72 franchises | $187K – $374K | $45K | 7.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 72 Cleaning Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
SBA Loan History
Historical SBA 7(a) loan data for HOME CLEAN HEROES franchisees (2021 – 2024)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
25 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
25 Contacts Available
Unlock all HOME CLEAN HEROES franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
Dave Warn, Vice President of Franchise Development, and Karen Denise Warn jointly filed Chapter 13 on April 24, 2014 (discharged January 27, 2020).
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a HOME CLEAN HEROES franchise ranges from $112,745 to $196,049. This includes a franchise fee of $50,000. Ongoing royalty fees are 6.0% of gross sales.
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