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Home Instead
Home Instead franchises provide non-medical in-home care services, including companionship, personal care, nurse-directed care, and specialized services such as end-of-life and Alzheimer’s support for older adults and other individuals needing assistance. Franchisees operate under the Home Instead system, employing trained Care Professionals to deliver these services, allowing clients to remain in their preferred home environment. The target market is primarily seniors aged 65 and older, as well as others requiring home care, in a growing market competing with national and local providers.
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Franchise Costs
5% royalty + 2% ad fund + $500/mo technology fee + variable system fees
Financial Performance
Item 19 Financial Performance
Data Based On: 611 Home Instead U.S. Franchised Businesses in operation as of December 31, 2025
* Average Gross Revenue and Median Gross Revenue were directly extracted from the '2025 Gross Sales for Franchised Businesses' table on page 3. Revenue Top Quartile and Revenue Bottom Quartile were calculated using a weighted average based on the '2025 Gross Sales Territory Tenure' table on page 2. For the top 25% (152.75 units), the calculation was: (15 units * $9,000,000 [assumed average for $7.5M+ category] + 65 units * $6,000,000 [midpoint for $4.5M-$7.5M] + 72.75 units * $3,750,000 [midpoint for $3M-$4.5M]) / 152.75 units = $5,222,995.09. For the bottom 25% (152.75 units), the calculation was: (12 units * $250,000 [midpoint for $0-$0.5M] + 39 units * $750,000 [midpoint for $0.5M-$1M] + 101.75 units * $1,250,000 [midpoint for $1M-$1.5M]) / 152.75 units = $1,043,780.69. The document explicitly states that it does not contain information regarding cost of sales, operating expenses, or other costs/expenses to obtain net income or profit, so profit-related fields are null.
Extracted Item 19 Section
Avg. Revenue: $2,750,876
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Unlock financial performance dataHow Home Instead Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Home Instead Current | $93K – $351K | $54K | 5.0% | 626 |
| Bimbo Foods Bakeries Distribution, LLC | $14K – $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $114K – $292K | $40K | 5.0% | 5,487 |
| AMERICAN POOLPLAYER'S ASSOCIATION INC | $15K – $23K | $10K | 20.0% | 3,562 |
| CRUISE PLANNERS | $2K – $21K | $11K | 1.5% | 3,124 |
| RE/MAX | $37K – $337K | $35K | 1.0% | 2,994 |
Business Services Average 207 franchises | $126K – $277K | $47K | 10.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 207 Business Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+35 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Home Instead franchisees (2010 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
366 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
544 franchisee contacts on file from official FDD filings.
544 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Includes disputes regarding settlement agreement renewals, breach of contract, representations during sale, failure to provide support, and enforcement of non-compete clauses.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Home Instead franchise ranges from $92,640 to $350,550. This includes a franchise fee of $54,000. Ongoing royalty fees are 5.0% of gross sales.
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