Home Smiles
HomeSmiles is a franchise system that provides property maintenance services for residential and commercial properties, along with other approved services and products, using a proprietary system including designated sales centers, supplies, equipment, service vehicles, and materials. Franchisees operate under the HomeSmiles brand and marks, following confidential operations manuals, typically from a home-based administrative office if permitted by law. The business model grants exclusive territories to franchisees targeting residential and commercial property owners seeking maintenance solutions.
Franchise Costs
6% royalty + 1% brand development fund + $650-$1,150/mo software licenses and technology fees
Financial Performance
Item 19 Financial Performance
Data Based On: Data for 2 operational franchised outlets open for the full 2023 Calendar Year, excluding one outlet not operating for a significant part of the year.
* Calculated average gross revenue, average gross profit, and average net profit (from 'Direct Gross profit after disclosed expense and Franchise related expenses') based on the sum of data for the two operational franchised outlets (Santa Clara County and Contra Costa County) and dividing by 2.
Extracted Item 19 Section
How Home Smiles Compares
Key Insights
- Higher investment than 83% of Property Management franchises
- #3 largest franchise system in Property Management
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Home Smiles Current | $153K – $200K | $60K | 6.0% | 77 |
| SOLA SALONS | $1.2M – $1.9M | $60K | 5.5% | 660 |
| ALL COUNTY | $86K – $118K | $59K | 7.0% | 78 |
| GRAND WELCOME | $68K – $170K | $49K | 8.0% | 62 |
| Keyrenter Property Management | $116K – $241K | $50K | 7.0% | 58 |
| SKYRUN; SKYRUN VACATION RENTALS | $105K – $154K | $55K | 5.0% | 41 |
Property Management Average 12 franchises | $214K – $405K | $41K | 6.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 12 Property Management franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+5 more states
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Home Smiles franchise ranges from $152,750 to $200,080. This includes a franchise fee of $59,500. Ongoing royalty fees are 6.0% of gross sales.
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