HOMMATI
Hommati franchises provide digital media and marketing services to real estate agents, brokers, business owners, contractors, property managers, and owners of commercial real estate, apartments, land, resorts, and vacation properties. Services include 3D interactive tours, live virtual showings, drone aerial videos, virtual reality tours, HD/HDR photography, augmented reality, video slideshows, agent videos, SMS sign riders, lender network advertising, and agent headshots, along with a real estate website and mobile app for promoting listings. Franchisees target the approximately 3 million active U.S. real estate licensees, offering discounted services to featured agents who pay a monthly fee for higher ranking on the Hommati website.
Franchise Costs
Tiered 8-6% royalty on gross revenues + 0% national ad fund (up to 4% reserved, not implemented) + $195/mo technology/syndication fee
Financial Performance
Item 19 Financial Performance
Data Based On: 69 Hommati Franchisees who completed the survey and were operating for the entire 12 months prior to the survey, operating on either a Full-Time or Part-Time Basis.
* Weighted average gross revenue calculated from Full-Time and Part-Time franchisee groups. Full-Time: 27 franchisees with average annual gross revenue of $130,812.79. Part-Time: 42 franchisees with average annual gross revenue of $26,970.10. Overall weighted average = (27 * $130,812.79 + 42 * $26,970.10) / 69 = $67,604.20. The document provides 'Annual Gross Profit' figures, but explicitly states these do not include operating expenses. As such, these are treated as Gross Profit figures, and cannot be used for 'average_net_profit' (which requires deducting operating expenses) or to estimate a 'net profit' range. No information on net income, EBITDA, or operating expenses required to calculate net profit range or true net profit figures was provided in the document.
Extracted Item 19 Section
How HOMMATI Compares
Key Insights
- One of the lowest SBA loan default rates in Real Estate Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
HOMMATI Current | $69K – $80K | $45K | 8.0% | 124 |
| CENTURY 21 REAL ESTATE | $33K – $279K | $25K | 6.0% | 1,807 |
| HOMEVESTORS | $150K – $477K | $85K | 3.0% | 981 |
| KELLER WILLIAMS REALTY - REGIONAL REPRESENTATIVE | $131K – $424K | N/A | N/A | 794 |
| REAL PROPERTY MANAGEMENT | $92K – $234K | $60K | 7.0% | 447 |
| PILLAR TO POST INC | $103K – $134K | $59K | 7.0% | 412 |
Real Estate Services Average 24 franchises | $153K – $305K | $46K | 7.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 24 Real Estate Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+23 more states
SBA Loan History
Historical SBA 7(a) loan data for HOMMATI franchisees (2018 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a HOMMATI franchise ranges from $69,364 to $79,973. This includes a franchise fee of $44,900. Ongoing royalty fees are 8.0% of gross sales.
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