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HOMMATI
Hommati franchises provide digital media and marketing services to real estate agents, brokers, business owners, contractors, property managers, and owners of commercial real estate, apartments, land, resorts, and vacation properties. Services include 3D interactive tours, live virtual showings, drone aerial videos, virtual reality tours, HD/HDR photography, augmented reality, video slideshows, agent videos, SMS sign riders, lender network advertising, and agent headshots, along with a real estate website and mobile app for promoting listings. Franchisees target the approximately 3 million active U.S. real estate licensees, offering discounted services to featured agents who pay a monthly fee for higher ranking on the Hommati website.
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Franchise Costs
Tiered 8-6% royalty on gross revenues + 0% national ad fund (up to 4% reserved, not implemented) + $195/mo technology/syndication fee
Financial Performance
Item 19 Financial Performance
Data Based On: 69 Hommati Franchisees who completed the survey and were operating for the entire 12 months prior to the survey, operating on either a Full-Time or Part-Time Basis.
* Weighted average gross revenue calculated from Full-Time and Part-Time franchisee groups. Full-Time: 27 franchisees with average annual gross revenue of $130,812.79. Part-Time: 42 franchisees with average annual gross revenue of $26,970.10. Overall weighted average = (27 * $130,812.79 + 42 * $26,970.10) / 69 = $67,604.20. The document provides 'Annual Gross Profit' figures, but explicitly states these do not include operating expenses. As such, these are treated as Gross Profit figures, and cannot be used for 'average_net_profit' (which requires deducting operating expenses) or to estimate a 'net profit' range. No information on net income, EBITDA, or operating expenses required to calculate net profit range or true net profit figures was provided in the document.
Extracted Item 19 Section
Avg. Revenue: $67,604
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Unlock financial performance dataHOMMATI Franchise Analysis
Hommati dives deep into real estate tech, arming agents with 3D tours, drones, and VR showings that could disrupt traditional marketing. Item 19 earnings data offers a rare transparent look at franchise performance, paired with a modest SBA loan track record that suggests financing isn't out of reach. Yet with locations ticking down slightly amid expansion plans, does this blend of innovation and accessibility signal a smart buy or a cautious pivot?
Item 7 lays out the initial investment at $69,364-$79,973, including the $44,900 franchise fee, equipping you with marketing tools, website tech, and training to serve millions of U.S. realtors. Royalties start at 8% tiered down to 6% on gross revenues, plus a $195 monthly tech/syndication fee and no active ad fund yet. Item 19 shines here: average gross revenue hits $67,604 across units, providing a baseline for profitability calculations in this service-heavy model where low overhead could mean solid margins if you hustle client acquisition.
System stats from the 2025 FDD reveal 124 locations after a -3% dip from 128 in 2023, with 4 terminations, 14 non-renewals, 2 transfers, and 22 projected new units signaling cautious optimism. Five SBA loans averaging $70,140 underline viable funding paths for qualified buyers. For real estate pros eyeing a tech services play, Hommati's revenue disclosure and growth trajectory make it intriguing, but the contraction and higher non-renewals warrant digging into regional demand before committing.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How HOMMATI Compares
Key Insights
- One of the lowest SBA loan default rates in Real Estate Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
HOMMATI Current | $69K – $80K | $45K | 8.0% | 124 |
| CENTURY 21 REAL ESTATE | $33K – $279K | $25K | 6.0% | 1,807 |
| HOMEVESTORS | $150K – $477K | $85K | 3.0% | 981 |
| KELLER WILLIAMS REALTY - REGIONAL REPRESENTATIVE | $131K – $424K | N/A | N/A | 794 |
| REAL PROPERTY MANAGEMENT | $92K – $234K | $60K | 7.0% | 447 |
| PILLAR TO POST INC | $103K – $134K | $59K | 7.0% | 350 |
Real Estate Services Average 24 franchises | $154K – $300K | $46K | 7.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 24 Real Estate Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+23 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for HOMMATI franchisees (2018 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
5 SBA loans on record
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Unlock SBA loan historyDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a HOMMATI franchise ranges from $69,364 to $79,973. This includes a franchise fee of $44,900. Ongoing royalty fees are 8.0% of gross sales.
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