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Hyatt Studios
Hyatt Studios franchises upper-midscale extended-stay hotels offering state-of-the-art rooms with technology, design, and entertainment features, including complimentary grab-and-go breakfast and a 24-hour market with diverse options. The business model grants rights to operate single hotels or multiple hotels via Development Rights Agreements, utilizing the proprietary Hotel System encompassing brands, standards, reservations, and services. It targets corporate business travelers and leisure guests seeking longer-term stays in primary, suburban, secondary, and tertiary markets.
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Franchise Costs
5% royalty + 3% commercial services fee (marketing/advertising) + $1,900-$2,950/mo Hyatt Studios services + $1,500-$7,500/mo mandatory contracts
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataHyatt Studios Franchise Analysis
Hyatt Studios bursts onto the scene as Hyatt's latest extended-stay bet, blending upper-midscale appeal with tech-savvy rooms for business travelers craving longer stays. With a parent powerhouse like Hyatt Hotels Corporation and franchising just since 2023, this system's rapid pipeline hints at aggressive expansion into diverse markets. But in a high-stakes hotel game, does the lack of Item 19 financial performance representations leave too much to guesswork—or is the brand's momentum enough to bet on?
Item 7 lays out a hefty upfront commitment: total initial investment spans $11,988,106 to $21,463,907 for building and launching a single hotel, covering real estate, construction, FF&E, and pre-opening costs. The $50,000 franchise fee unlocks the proprietary Hotel System, including reservations and standards, while ongoing fees bite at 5% royalty on gross room revenues plus 3% for marketing/advertising and commercial services. Add $1,900-$2,950 monthly for Hyatt Studios-specific services and $1,500-$7,500 for mandatory contracts like tech and insurance—pushing total ongoing costs north of 10% in many scenarios. No Item 19 means no validated revenue or profit snapshots from existing units, forcing buyers to model their own projections amid volatile hospitality economics.
At 45 franchised locations after two years, with another 45 projected new units, Hyatt Studios shows solid early traction under Hyatt's umbrella, spanning primary to tertiary markets via single-unit or development rights deals. No red flags on terminations or transfers in the young FDD, but the extended-stay niche demands prime locations and operational grit to hit occupancy targets. For deep-pocketed investors eyeing Hyatt's reservation muscle and brand lift, this could scale big—but without earnings disclosure, it's a calculated leap on growth projections over proven cash flows.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Hyatt Studios Compares
Key Insights
- Higher investment than 78% of Extended Stay franchises
- #3 largest franchise system in Extended Stay
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Hyatt Studios Current | $12.0M – $21.5M | $50K | 5.0% | 45 |
| HAWTHORN SUITES HOTELS AND HAWTHORN SUITES | $12.3M – $14.3M | $40K | 5.5% | 71 |
| HOMETOWNE STUDIOS BY RED ROOF | $11.7M – $14.5M | $30K | 5.5% | 53 |
| GRANDSTAY RESIDENTIAL SUITES | $125K – $24.2M | $35K | 5.0% | 32 |
| AFFORDABLE SUITES OF AMERICA | $193K – $1.8M | $35K | 5.0% | 18 |
| stayAPT | $7.5M – $12.9M | $40K | 5.0% | 9 |
Extended Stay Average 9 franchises | $7.8M – $15.7M | $39K | 5.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 9 Extended Stay franchises by location count.
Franchisee Contacts
14 franchisee contacts on file from official FDD filings.
14 Contacts Available
Unlock all Hyatt Studios franchisee contacts with verified contact information
Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Hyatt Studios franchise ranges from $11,988,106 to $21,463,907. This includes a franchise fee of $50,000. Ongoing royalty fees are 5.0% of gross sales.
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