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iSmash
iSmash operates entertainment centers where customers can smash common household items using tools like baseball bats, crowbars, and sledgehammers in a safe, controlled environment, along with splatter paint sessions and optional axe throwing services. The franchisor, Smash Franchising LLC, grants single-unit or multi-unit development franchises for these centers, typically in high-traffic retail locations. The business targets customers seeking unique, stress-relieving entertainment experiences in a competitive market of rage rooms and similar activities.
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Franchise Costs
6% royalty + up to 2% brand fund (not currently assessed) + $750/mo digital marketing (up to $1,250) + $250/mo technology (up to $500)
Financial Performance
Item 19 Financial Performance
Data Based On: Five franchised outlets operating for the first 120 days of their operations are considered for average and median gross sales. Two franchised outlets open for the full 2024 calendar year are considered for average gross profit and average net profit.
* Average gross profit calculated as the average of Farmingdale ($610,105.52) and Tampa ($525,387.81) outlets' Direct Gross Profit. Average net profit calculated as the average of Farmingdale ($269,852.29) and Tampa ($145,345.01) outlets' Direct Gross Profit After Disclosed Expenses and Franchisee Related Expenses. Best guess profit low and high are the respective net profit values of the Tampa and Farmingdale outlets. Average, median, top, and bottom quartile revenues are taken from the 'first 120 days' data for five franchise outlets.
Extracted Item 19 Section
Avg. Revenue: $187,053
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Unlock financial performance dataiSmash Franchise Analysis
Picture walking into a room full of breakables, handed a sledgehammer, and told to go wild—all for profit. iSmash taps into the rage room craze with safe smashing, paint splatters, and axe throwing in high-traffic spots. Item 19 drops revenue insights from its handful of units, SBA loans signal lender confidence, and rapid location doublings hint at momentum—but does the data back a sustainable smash? Unlock to see if this stress-buster delivers.
Item 7 lays out the initial investment from $277,593 to $753,748, covering buildout for 4,000-8,000 sq ft spaces in retail plazas, equipment like safety gear and smashables, plus signage and training. Franchise fee hits $54,950, with ongoing 6% royalties, a 2% brand fund (not yet collected), $750/month digital marketing (up to $1,250), and $250/month tech fee (up to $500). Item 19 shines with average gross sales of $187,053 and median $157,821 across five franchised units; estimated owner profit ranges $145,345-$269,852 after expenses, assuming solid traffic.
System maturity shows in growth from three locations in 2023 to six in 2024—a 100% jump—backed by nine SBA loans averaging $414,911, proving bank buy-in for newbies. Franchising since 2021 from Rochester, NY, with two corporates and 44 projected units, it lacks long-term stats but no major red flags in terminations or transfers per FDD. For rage room investors, low unit count means pioneer risk but high upside if viral appeal holds; crunch these against local demographics for fit.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How iSmash Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
iSmash Current | $278K – $754K | $55K | 6.0% | 5 |
| URBAN AIR ADVENTURE PARK | $2.9M – $7.9M | $100K | 7.0% | 202 |
| ALTITUDE TRAMPOLINE PARK | $2.1M – $3.5M | $65K | 6.0% | 71 |
| Escapology | $627K – $2.3M | $45K | 6.0% | 63 |
| Miss Teen USA | $24K – $1.2M | N/A | N/A | 51 |
| Pump It Up | $104K – $661K | $30K | 6.0% | 42 |
Family Entertainment Average 16 franchises | $1.1M – $2.5M | $53K | 6.3% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 16 Family Entertainment franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for iSmash franchisees (2025 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
9 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
2 franchisee contacts on file from official FDD filings.
2 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a iSmash franchise ranges from $277,593 to $753,748. This includes a franchise fee of $54,950. Ongoing royalty fees are 6.0% of gross sales.
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