Lifestyle Publications

Data Based On: 154 franchised businesses (15 with more than one outlet, 139 with a single outlet) open for the entire 2025 calendar year, broken down by quartiles for Gross Sales.

* All average figures (Gross Sales, Costs, Commissions Paid, Median Gross Sales) were calculated as weighted averages across 154 franchised businesses (15 Multi-Outlet and 139 Single-Outlet units). The weighted average calculation used the 'Number of Franchised Businesses' for each quartile segment for both categories (Multi-Outlet and Single-Outlet) as weights for their respective average/median values. Specifically: - Average Gross Revenue: Sum of (Units * Gross Sales) for all 8 segments / Total Units (154) = $436,191. - Median Gross Revenue: Sum of (Units * Median Gross Sales) for all 8 segments / Total Units (154) = $410,441. - Revenue Top Quartile: Weighted average of 'Average Gross Sales' from Top Quartile Multi-Outlet (3 units @ $1,307,206) and Top Quartile Single-Outlet (34 units @ $630,325) = $685,207. - Revenue Bottom Quartile: Weighted average of 'Average Gross Sales' from Bottom Quartile Multi-Outlet (4 units @ $454,566) and Bottom Quartile Single-Outlet (35 units @ $248,630) = $269,752. - Average Gross Profit: Calculated as Average Gross Revenue - Average Costs ($436,191 - $272,413) = $163,778. 'Costs' are defined as 'total of the Publication Expense and Lifestyle Publication Cost' which serves as COGS. - Best Guess Profit (Low and High): Calculated as Average Gross Revenue - Average Costs - Average Commissions Paid ($436,191 - $272,413 - $155,368) = $8,410. The same value is used for both low and high as no specific ranges for expenses were provided to estimate a range.