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Natural Awakenings
Natural Awakenings franchises publish a free, local, community print and digital magazine featuring content on natural lifestyles, organic and healthy foods, sustainable green living, and whole health for people and the planet. The business model derives income primarily from selling advertising space and providing other services using the franchisor's proprietary system. The target market consists of health-conscious communities interested in wellness, sustainability, and holistic living.
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Franchise Costs
7% royalty (min $250-$500/mo) + 2% national ad fund (if established) + $557/mo technology + $165-$3,500/mo layout services
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataNatural Awakenings Franchise Analysis
Ever wondered if owning a local magazine in the booming wellness space could be your ticket to steady income without a storefront? Natural Awakenings taps into health-conscious communities with its print and digital pubs on organic living and sustainability. The 2024 FDD hints at a lean startup model and reveals system-wide trends in openings, transfers, and contractions—but does the data back a thriving network or signal caution? Unlock the numbers to see if this fits your portfolio.
Item 7 in the 2024 FDD lays out the initial investment range of $59,550 to $86,275, including a hefty $49,500 franchise fee that covers training, territory rights, and proprietary ad sales systems. Ongoing fees bite hard: 7% royalty (with a $250-$500 monthly minimum), 2% brand/ad fund (if active), $557 monthly tech fee, and layout services from $165 to $3,500 per month. No Item 19 means no disclosed revenue or profit figures, forcing buyers to rely on FDD Item 19's absence note—which matters because in media franchises, ad revenue volatility can make averages misleading anyway. Without earnings data, validate via existing owners, especially since the model hinges on local ad sales in wellness niches.
System health shows 46 franchised units plus 1 corporate, down 2% from 47 in 2022 to 46 in 2023, with 8 projected new units and 4 transfers. This slight contraction in a niche like healthy living publishing raises flags amid rising digital shifts, though steady transfers suggest some owner satisfaction. For a low-overhead play (no inventory or retail space), the numbers imply breakeven potential under $100K if you nail ad sales in green communities—but the fee stack and no financials make it riskier than turnkey food concepts. Weigh if your sales hustle matches this media grind.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Natural Awakenings Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Natural Awakenings Current | $60K – $86K | $50K | 7.0% | 46 |
| Bimbo Foods Bakeries Distribution, LLC | $14K – $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $216K – $609K | $30K | 5.0% | 4,500 |
| RE/MAX | $37K – $337K | $35K | 1.0% | 2,994 |
| JACKSON HEWITT TAX SERVICE | $71K – $105K | $25K | 15.0% | 2,744 |
| CRUISE PLANNERS | $2K – $21K | $11K | 3.0% | 2,655 |
Business Services Average 198 franchises | $121K – $289K | $47K | 10.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 198 Business Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+8 more states
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Unlock location growth dataFranchisee Contacts
63 franchisee contacts on file from official FDD filings.
63 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Natural Awakenings franchise ranges from $59,550 to $86,275. This includes a franchise fee of $49,500. Ongoing royalty fees are 7.0% of gross sales.
