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MAID BRIGADE

MAID BRIGADE

Maid Brigade franchises provide supervised team cleaning services for homes and light commercial properties, while also offering proprietary and other household products for sale under the MAID BRIGADE® brand. Franchisees receive an exclusive geographic territory, access to marketing programs, proprietary software, and ongoing support in operations, management, and customer acquisition. The target market consists of residential homeowners and light commercial clients seeking professional cleaning services.

322locations
$119K–$148K
ServicesAtlanta, GAwww.maidbrigade.comDisclaimer

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Franchise Costs

Franchise Fee
$40,700
Initial Investment
$119,150 – $147,850
Royalty Rate
6.90%
Brand Fund
2.00%
Fixed Monthly Fees
$186 – $186

6.9% royalty (tiered lower for higher volume, with weekly minimums) + 2% ad fund + $43/wk ($186/mo) technology and software fees

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$945,184
Median Gross Revenue
$594,400
Top Quartile Revenue
$1,890,023
Bottom Quartile Revenue
$249,226

Data Based On: 73 franchised businesses that were in operation for one calendar year or more as of December 31, 2023.

* Calculated weighted average gross revenue from three segments: (25 units × $1,890,023 + 24 units × $656,936 + 24 units × $249,226) / 73 total units = $945,184. Median gross revenue is taken from the middle 1/3 segment ($594,400) as no overall median was provided. Revenue top quartile is the average from the top 1/3 segment. Revenue bottom quartile is the average from the bottom 1/3 segment.

Extracted Item 19 Section

Avg. Revenue: $945,184

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MAID BRIGADE Franchise Analysis

Ever wondered if a residential cleaning franchise could punch above its weight in revenue without sky-high startup costs? Maid Brigade's 2024 FDD, through Item 19, unveils revenue figures that stand out in the services sector, yet the system's modest expansion raises questions. Is this a hidden gem for operators who can scale, or does the data signal caution amid uneven performance?

Item 7 lays out the financial entry: franchise fee of $40,700 and total initial investment ranging $119,150 to $147,850, covering vehicles, equipment, initial marketing, and three months' operating expenses. Ongoing fees include a tiered 6.9% royalty (dropping for higher volumes but with weekly minimums), 2% brand/ad fund, and $43 weekly ($186 monthly) technology fees—manageable for a low-overhead model. Item 19 discloses strong top-line potential: average gross revenue of $945,184 across reporting units, though the median drops to $594,400, highlighting a performance skew where top franchisees thrive (possibly via commercial add-ons) while many hover mid-range. No net profit figures are provided, but after fees and typical cleaning labor costs (40-50% of revenue), owners might net $100K-$200K in mature locations, assuming efficient team management.

System health shows maturity over hypergrowth: 322 franchise locations plus 24 corporate, up just 2% from 319 in 2022 to 324 in 2023, with 11 projected new units and 8 transfers. This stability suits risk-averse investors, but low expansion (FDD Item 20) and unspecified terminations suggest saturation in key markets. Exclusive territories and proprietary software aid customer acquisition, targeting homeowners and light commercial—ideal for $100K+ earners seeking semi-absentee operations. Overall, Maid Brigade appeals if you excel at sales and ops, but the revenue gap warns against assuming averages.

Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How MAID BRIGADE Compares

FranchiseInvestmentFeeRoyaltyLocations
MAID BRIGADE
Current
$119K – $148K$41K6.9%322
COVERALL COMMERCIAL CLEANING FRANCHISE$18K – $64K$16K5.0%5,669
VCS BUSINESS$14K – $37K$5K6.0%1,914
THE MAIDS$82K – $160K$57K6.9%1,517
Chem-Dry$119K – $265K$36K7.0%1,099
MERRY MAIDS$127K – $170K$55K7.0%802
Cleaning Services Average
78 franchises
$177K – $370K$46K7.1%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 78 Cleaning Services franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2023)

Outlets by state across the United States

Top States
1VA
44
2TX
41
3CA
40
4NY
29
5WA
16
6FL
15
7MN
13
8GA
13
9IL
12
10AZ
12
11MD
10
12CT
8
13NC
8
14OR
8
15PA
7

+35 more states

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Franchisee Contacts

83 franchisee contacts on file from official FDD filings.

83 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
0
Ceased Ops
1
Transfers
8
Sold to Franchisees
0
Projected New
11

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Frequently Asked Questions

The total initial investment to open a MAID BRIGADE franchise ranges from $119,150 to $147,850. This includes a franchise fee of $40,700. Ongoing royalty fees are 6.9% of gross sales.