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MAID BRIGADE
Maid Brigade franchises provide supervised team cleaning services for homes and light commercial properties, while also offering proprietary and other household products for sale under the MAID BRIGADE® brand. Franchisees receive an exclusive geographic territory, access to marketing programs, proprietary software, and ongoing support in operations, management, and customer acquisition. The target market consists of residential homeowners and light commercial clients seeking professional cleaning services.
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Franchise Costs
6.9% royalty (tiered lower for higher volume, with weekly minimums) + 2% ad fund + $43/wk ($186/mo) technology and software fees
Financial Performance
Item 19 Financial Performance
Data Based On: 73 franchised businesses that were in operation for one calendar year or more as of December 31, 2023.
* Calculated weighted average gross revenue from three segments: (25 units × $1,890,023 + 24 units × $656,936 + 24 units × $249,226) / 73 total units = $945,184. Median gross revenue is taken from the middle 1/3 segment ($594,400) as no overall median was provided. Revenue top quartile is the average from the top 1/3 segment. Revenue bottom quartile is the average from the bottom 1/3 segment.
Extracted Item 19 Section
Avg. Revenue: $945,184
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Unlock financial performance dataMAID BRIGADE Franchise Analysis
Ever wondered if a residential cleaning franchise could punch above its weight in revenue without sky-high startup costs? Maid Brigade's 2024 FDD, through Item 19, unveils revenue figures that stand out in the services sector, yet the system's modest expansion raises questions. Is this a hidden gem for operators who can scale, or does the data signal caution amid uneven performance?
Item 7 lays out the financial entry: franchise fee of $40,700 and total initial investment ranging $119,150 to $147,850, covering vehicles, equipment, initial marketing, and three months' operating expenses. Ongoing fees include a tiered 6.9% royalty (dropping for higher volumes but with weekly minimums), 2% brand/ad fund, and $43 weekly ($186 monthly) technology fees—manageable for a low-overhead model. Item 19 discloses strong top-line potential: average gross revenue of $945,184 across reporting units, though the median drops to $594,400, highlighting a performance skew where top franchisees thrive (possibly via commercial add-ons) while many hover mid-range. No net profit figures are provided, but after fees and typical cleaning labor costs (40-50% of revenue), owners might net $100K-$200K in mature locations, assuming efficient team management.
System health shows maturity over hypergrowth: 322 franchise locations plus 24 corporate, up just 2% from 319 in 2022 to 324 in 2023, with 11 projected new units and 8 transfers. This stability suits risk-averse investors, but low expansion (FDD Item 20) and unspecified terminations suggest saturation in key markets. Exclusive territories and proprietary software aid customer acquisition, targeting homeowners and light commercial—ideal for $100K+ earners seeking semi-absentee operations. Overall, Maid Brigade appeals if you excel at sales and ops, but the revenue gap warns against assuming averages.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How MAID BRIGADE Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MAID BRIGADE Current | $119K – $148K | $41K | 6.9% | 322 |
| COVERALL COMMERCIAL CLEANING FRANCHISE | $18K – $64K | $16K | 5.0% | 5,669 |
| VCS BUSINESS | $14K – $37K | $5K | 6.0% | 1,914 |
| THE MAIDS | $82K – $160K | $57K | 6.9% | 1,517 |
| Chem-Dry | $119K – $265K | $36K | 7.0% | 1,099 |
| MERRY MAIDS | $127K – $170K | $55K | 7.0% | 802 |
Cleaning Services Average 78 franchises | $177K – $370K | $46K | 7.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 78 Cleaning Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+35 more states
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Unlock location growth dataFranchisee Contacts
83 franchisee contacts on file from official FDD filings.
83 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a MAID BRIGADE franchise ranges from $119,150 to $147,850. This includes a franchise fee of $40,700. Ongoing royalty fees are 6.9% of gross sales.
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