MaidThis
MaidThis Franchising, LLC franchises cleaning referral businesses that operate as agencies connecting customers with cleaning services for residential properties and vacation rentals, such as those booked via Airbnb and VRBO. Franchisees follow a proprietary system including specific marketing, scheduling procedures, software, and operations to manage referrals under the 'MaidThis' brand. The target market consists of homeowners and vacation rental owners seeking reliable cleaning services.
Franchise Costs
6% royalty + 2% brand fund + $200/mo technology + $1,097-$1,500/mo digital marketing package + $250-$1,300/mo software fees
Financial Performance
Item 19 Financial Performance
Data Based On: Data for 5 franchised locations operating for the entire 2023 measurement period, some for earlier periods as well.
* Calculated average gross revenue from 5 franchised locations for 2023: ($464,508 + $219,945 + $139,090 + $106,999 + $92,200) / 5 = $204,548.4. Calculated median gross revenue from 5 franchised locations for 2023: $139,090. Revenue top quartile is the highest gross revenue from the sample: $464,508. Revenue bottom quartile is the lowest gross revenue from the sample: $92,200. Calculated average net profit (Net Revenue) from 5 franchised locations for 2023: ($90,357 + $33,303 + $14,759 + $4,825 + $4,434) / 5 = $29,535.6. Best guess profit low and high are the minimum and maximum net revenues reported in the sample, respectively, as no specific profit range was provided.
Extracted Item 19 Section
How MaidThis Compares
Key Insights
- Lower investment than 83% of Cleaning Services franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MaidThis Current | $50K – $68K | $39K | 6.0% | 13 |
| THE MAIDS | $82K – $160K | $57K | 6.9% | 1,517 |
| Chem-Dry | $119K – $265K | $36K | 7.0% | 1,099 |
| MERRY MAIDS | $127K – $170K | $55K | 7.0% | 802 |
| OpenWorks | $4K – $134K | $25K | 15.0% | 615 |
| OXI FRESH CARPET CLEANING | $54K – $105K | $48K | N/A | 481 |
Cleaning Services Average 72 franchises | $187K – $374K | $45K | 7.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 72 Cleaning Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
SBA Loan History
Historical SBA 7(a) loan data for MaidThis franchisees (2024 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
13 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
13 Contacts Available
Unlock all MaidThis franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a MaidThis franchise ranges from $49,550 to $67,650. This includes a franchise fee of $39,000. Ongoing royalty fees are 6.0% of gross sales.
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