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MaidThis
MaidThis Franchising, LLC franchises cleaning referral businesses that operate as agencies connecting customers with cleaning services for residential properties and vacation rentals, such as those booked via Airbnb and VRBO. Franchisees follow a proprietary system including specific marketing, scheduling procedures, software, and operations to manage referrals under the 'MaidThis' brand. The target market consists of homeowners and vacation rental owners seeking reliable cleaning services.
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Franchise Costs
6% royalty + 2% brand fund + $200/mo technology + $1,097-$1,500/mo digital marketing package + $250-$1,300/mo software fees
Financial Performance
Item 19 Financial Performance
Data Based On: Data for 5 franchised locations operating for the entire 2023 measurement period, some for earlier periods as well.
* Calculated average gross revenue from 5 franchised locations for 2023: ($464,508 + $219,945 + $139,090 + $106,999 + $92,200) / 5 = $204,548.4. Calculated median gross revenue from 5 franchised locations for 2023: $139,090. Revenue top quartile is the highest gross revenue from the sample: $464,508. Revenue bottom quartile is the lowest gross revenue from the sample: $92,200. Calculated average net profit (Net Revenue) from 5 franchised locations for 2023: ($90,357 + $33,303 + $14,759 + $4,825 + $4,434) / 5 = $29,535.6. Best guess profit low and high are the minimum and maximum net revenues reported in the sample, respectively, as no specific profit range was provided.
Extracted Item 19 Section
Avg. Revenue: $204,548
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Unlock financial performance dataMaidThis Franchise Analysis
Picture tapping into the Airbnb and VRBO boom with a cleaning referral agency that skips the mop-and-bucket grind. MaidThis's 2024 FDD Item 19 delivers standout earnings transparency for a young brand in services. But in a system sprinting from 4 to 12 locations last year, is explosive growth a green light or a caution flag for your investment?
Item 7 lays out a lean entry: $49,550-$67,650 total investment, including a $39,000 franchise fee, making it one of the lowest barriers in cleaning services. Ongoing fees bite harder—6% royalty on gross sales, 2% brand fund, plus fixed $200/month technology, $1,097-$1,500/month digital marketing package, and $250-$1,300/month software. Item 19 shines with average gross revenue of $204,548 across units, though median at $139,090 shows variability; estimated profits swing wildly from $4,434 to $90,357, signaling high-upside potential for top performers but slim margins for others. Four SBA loans averaging $116,250 suggest lender confidence despite the newness.
System health metrics from Item 20 reveal a rocket ship: 13 franchise locations plus 2 corporate, up 200% from 4 in 2022 to 12 in 2023, with 7 new units projected. No red flags on terminations or transfers in recent FDDs, but the tiny footprint (franchising since 2020) means unproven scalability. For hands-off operators leveraging referrals, the numbers scream opportunity in vacation rentals—$200K+ revenue at under $70K startup could yield 50%+ ROI if you hit averages—but median lags and fee stack demands marketing savvy to thrive.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How MaidThis Compares
Key Insights
- Lower investment than 83% of Cleaning Services franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MaidThis Current | $50K – $68K | $39K | 6.0% | 13 |
| COVERALL COMMERCIAL CLEANING FRANCHISE | $18K – $64K | $16K | 5.0% | 5,669 |
| VCS BUSINESS | $14K – $37K | $5K | 6.0% | 1,914 |
| THE MAIDS | $82K – $160K | $57K | 6.9% | 1,517 |
| Chem-Dry | $119K – $265K | $36K | 7.0% | 1,099 |
| MERRY MAIDS | $127K – $170K | $55K | 7.0% | 802 |
Cleaning Services Average 78 franchises | $177K – $370K | $46K | 7.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 78 Cleaning Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for MaidThis franchisees (2024 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
4 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
13 franchisee contacts on file from official FDD filings.
13 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a MaidThis franchise ranges from $49,550 to $67,650. This includes a franchise fee of $39,000. Ongoing royalty fees are 6.0% of gross sales.
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