Is Marriott Franchised Brands a good franchise to buy?

Marriott Franchised Brands shows several positive indicators: established brand with 245+ locations, transparent financial performance data (Item 19). However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.

Marriott Franchised Brands

MIF, L.L.C. offers franchises for operating full-service Marriott Hotels, Resorts, Suites Hotels, JW Marriott Hotels, Marquis Hotels, and Hotel & Conference Centers, providing premium accommodations with amenities like restaurants, meeting spaces, fitness centers, and business services. The business model involves licensing the Marriott system, including trademarks, design standards, training, reservation and revenue management systems, and marketing programs to franchisees who develop and operate these hotels. It targets discerning business and leisure travelers seeking high-quality, full-service lodging experiences.

245

Locations

Since 1968

Franchising

Hospitality & LodgingBethesda, MDMarriott International, Inc.www.marriott.comDisclaimer

Franchise Costs

Franchise Fee

$100,000

Item 5 of FDD

Initial Investment Range

N/A

Item 7 of FDD

Royalty Rate

6.00%

of gross sales

Brand Fund

1.00%

Item 6 of FDD

6% of gross room sales + 3% of gross food & beverage sales franchise fees; 1.62% of gross room sales program services contribution (incl. 1% marketing fund) + $50,000/yr + $510/guestroom/yr.

Financial Performance

Item 19 Financial Performance

Data Based On: 230 franchised Marriott hotels in the United States and Canada that were open and operating as Marriott hotels for at least two years as of December 31, 2024, and satisfied certain conditions (referred to as "STR Included Hotels" or "Included Hotels").

* The document provides financial performance representations including Average Daily Room Rate (ADR), Occupancy Rate (OCC), Revenue Per Available Room (RevPAR), and RevPAR Index for franchised hotels. It also details reservation channel contribution percentages and loyalty program metrics, such as average daily spend per member paid room night ($208.00) and average number of member room nights per hotel (50,000). However, the document does not explicitly provide the total average gross revenue, median gross revenue, revenue quartiles, net income, net profit, or EBITDA per franchise unit as defined in the prompt. RevPAR is a per-room revenue metric, not the total gross revenue for an entire franchise unit.

Extracted Item 19 Section

How Marriott Franchised Brands Compares

Franchise	Investment	Fee	Royalty	Locations
Marriott Franchised Brands Current	N/A	$100K	6.0%	245
Twin Peaks	$2.3M – $6.9M	$50K	5.0%	70
GYU-KAKU	$2.3M – $4.3M	$50K	5.0%	28
Cowboy Jack's	$1.5M – $6.1M	$45K	N/A	5
Full-Service Casual Dining Average 3 franchises	$2.0M – $5.8M	$48K	5.0%	–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5.

Locations & Growth

Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States

1CA

2TX

3FL

4IL

5NY

6GA

7NC

8OH

9VA

10TN

11CO

12MI

13AL

14SC

15PA

+26 more states

Franchisee Contacts

255 franchisee contacts on file from official FDD filings.

Name	Address	Phone	Email	SBA Loan
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active

255 Contacts Available

Unlock all Marriott Franchised Brands franchisee contacts with verified contact information

Due Diligence

Litigation (Item 3)

Franchisee Cases3

Primarily franchisor-initiated arbitrations and lawsuits against franchisees or former franchisees involving unpaid fees, termination disputes, liquidated damages, and breach of franchise agreements.