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Marriott Franchised Brands
MIF, L.L.C. offers franchises for operating full-service Marriott Hotels, Resorts, Suites Hotels, JW Marriott Hotels, Marquis Hotels, and Hotel & Conference Centers, providing premium accommodations with amenities like restaurants, meeting spaces, fitness centers, and business services. The business model involves licensing the Marriott system, including trademarks, design standards, training, reservation and revenue management systems, and marketing programs to franchisees who develop and operate these hotels. It targets discerning business and leisure travelers seeking high-quality, full-service lodging experiences.
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Franchise Costs
6% of gross room sales + 3% of gross food & beverage sales franchise fees; 1.62% of gross room sales program services contribution (incl. 1% marketing fund) + $50,000/yr + $510/guestroom/yr.
Financial Performance
Item 19 Financial Performance
Data Based On: 230 franchised Marriott hotels in the United States and Canada that were open and operating as Marriott hotels for at least two years as of December 31, 2024, and satisfied certain conditions (referred to as "STR Included Hotels" or "Included Hotels").
* The document provides financial performance representations including Average Daily Room Rate (ADR), Occupancy Rate (OCC), Revenue Per Available Room (RevPAR), and RevPAR Index for franchised hotels. It also details reservation channel contribution percentages and loyalty program metrics, such as average daily spend per member paid room night ($208.00) and average number of member room nights per hotel (50,000). However, the document does not explicitly provide the total average gross revenue, median gross revenue, revenue quartiles, net income, net profit, or EBITDA per franchise unit as defined in the prompt. RevPAR is a per-room revenue metric, not the total gross revenue for an entire franchise unit.
Extracted Item 19 Section
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Unlock financial performance dataMarriott Franchised Brands Franchise Analysis
In luxury hospitality, few names evoke trust like Marriott, yet its franchised full-service brands reveal a system defying expectations with stagnant expansion. The 2025 FDD's Item 19 delivers disclosed earnings data for these premium operations, while churn metrics hint at underlying pressures. Does the iconic brand buffer risks for investors chasing high-end lodging returns?
Financially, Item 6 lists a $100,000 franchise fee to join, but Item 7 startup costs soar into tens of millions for building JW Marriotts, Resorts, or Suites—covering real estate, FF&E, and pre-opening. Ongoing bites include 6% of gross room sales + 3% food/beverage royalties, 1.62% of room sales for programs (with 1% ad fund), $50,000 annually, and $510/guestroom/year. Item 19 earnings provide revenue benchmarks, essential for gauging if luxury pricing covers the hefty ongoing load in a volatile travel market.
System health per Item 20 shows 236 units in 2023 slipping to 235 in 2024 (0% growth), with 9 terminations, 12 non-renewals, 3 transfers, and 10 projected openings—indicating steady but unexciting momentum and ~4-5% churn. Item 3 litigation features franchisor suits against franchisees over unpaid fees and breaches, flagging potential cash squeezes. For well-funded investors, Marriott's reservation system and brand pull offer upside, but flat growth and disputes signal this isn't a rapid scaler.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Marriott Franchised Brands Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Marriott Franchised Brands Current | N/A | $100K | 6.0% | 245 |
| Twin Peaks | $2.3M – $6.9M | $50K | 5.0% | 70 |
| GYU-KAKU | $2.3M – $4.3M | $50K | 5.0% | 28 |
| Cowboy Jack's | $1.5M – $6.1M | $45K | N/A | 5 |
Full-Service Casual Dining Average 3 franchises | $2.0M – $5.8M | $48K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+26 more states
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Unlock location growth dataFranchisee Contacts
255 franchisee contacts on file from official FDD filings.
255 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily franchisor-initiated arbitrations and lawsuits against franchisees or former franchisees involving unpaid fees, termination disputes, liquidated damages, and breach of franchise agreements.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
As of the 2025 FDD, Marriott Franchised Brands has 245 franchise locations. The company has been franchising since 1968.
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