Marriott Franchised Brands
MIF, L.L.C. offers franchises for operating full-service Marriott Hotels, Resorts, Suites Hotels, JW Marriott Hotels, Marquis Hotels, and Hotel & Conference Centers, providing premium accommodations with amenities like restaurants, meeting spaces, fitness centers, and business services. The business model involves licensing the Marriott system, including trademarks, design standards, training, reservation and revenue management systems, and marketing programs to franchisees who develop and operate these hotels. It targets discerning business and leisure travelers seeking high-quality, full-service lodging experiences.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
6% of gross room sales + 3% of gross food & beverage sales franchise fees; 1.62% of gross room sales program services contribution (incl. 1% marketing fund) + $50,000/yr + $510/guestroom/yr.
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 230 franchised Marriott hotels in the United States and Canada that were open and operating as Marriott hotels for at least two years as of December 31, 2024, and satisfied certain conditions (referred to as "STR Included Hotels" or "Included Hotels").
* The document provides financial performance representations including Average Daily Room Rate (ADR), Occupancy Rate (OCC), Revenue Per Available Room (RevPAR), and RevPAR Index for franchised hotels. It also details reservation channel contribution percentages and loyalty program metrics, such as average daily spend per member paid room night ($208.00) and average number of member room nights per hotel (50,000). However, the document does not explicitly provide the total average gross revenue, median gross revenue, revenue quartiles, net income, net profit, or EBITDA per franchise unit as defined in the prompt. RevPAR is a per-room revenue metric, not the total gross revenue for an entire franchise unit.
Extracted Item 19 Section
How Marriott Franchised Brands Compares to Other Full-Service Casual Dining Franchises
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
Marriott Franchised Brands Current | N/A | $100K | 6.0% | 245 |
| Twin Peaks | $2.3M - $6.9M | $50K | 5.0% | 70 |
| Cowboy Jack's | $1.5M - $6.1M | $45K | N/A | 5 |
Full-Service Casual Dining Average 2 franchises | $1.9M - $6.5M | $48K | 5.0% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+26 more states
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
Primarily franchisor-initiated arbitrations and lawsuits against franchisees or former franchisees involving unpaid fees, termination disputes, liquidated damages, and breach of franchise agreements.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How many Marriott Franchised Brands franchise locations are there?
As of the 2025 FDD, Marriott Franchised Brands has 245 franchise locations. The company has been franchising since 1968.
Is Marriott Franchised Brands a good franchise to buy?
Marriott Franchised Brands shows several positive indicators: established brand with 245+ locations, transparent financial performance data (Item 19). However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in Marriott Franchised Brands?
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