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MENCHIE'S

MENCHIE'S

Menchie’s Group, Inc. franchises MENCHIE’S stores specializing in self-serve premium frozen yogurt, ice cream, desserts, and beverages prepared according to proprietary recipes and served in a distinctive store atmosphere under the MENCHIE’S System. The business model involves granting single-unit franchises or area development agreements for multiple stores, with franchisees adhering to specific operational procedures, designs, and trademarks. It targets the general public in a competitive frozen dessert market, with sales potentially seasonal due to warmer weather demand.

295locations
$180K–$515K
Since 2008
Food & BeverageWoodland Hills, CAwww.menchies.comDisclaimer

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Franchise Costs

Franchise Fee
$53,900
Initial Investment
$179,564 – $515,490
Royalty Rate
6.00%
Brand Fund
2.00%
Fixed Monthly Fees
$80 – $80

6% of Gross Sales (minimum $125) royalty + 2% of Gross Sales marketing fee + $80/mo technology fee

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$639,093
Median Gross Revenue
$595,357

Data Based On: 278 franchised Stores open and operating for the entire Measurement Period in traditional locations.

* Average gross revenue and median gross revenue are directly extracted from Table 1. Revenue quartile data could not be precisely determined from the provided revenue bins in Table 2. Cost of Goods Sold (25.12% of Net Sales) and Labor Cost (24.29% of Net Sales) percentages are provided, but the document explicitly states these do not reflect all expenses (e.g., royalty fees, marketing fees, other operating expenses) necessary to obtain net income or profit. Due to the incomplete expense information and the explicit warning in the document, a reliable best guess for profit range (net profit, net income, or EBITDA) cannot be made with the available data.

Extracted Item 19 Section

Avg. Revenue: $639,093

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How MENCHIE'S Compares

Key Insights

  • Lower investment than 76% of Desserts & Ice Cream franchises
  • #2 largest franchise system in Desserts & Ice Cream
  • Lower than average SBA loan default rate in Desserts & Ice Cream
FranchiseInvestmentFeeRoyaltyLocations
MENCHIE'S
Current
$180K – $515K$54K6.0%295
RITA'S FRANCHISE COMPANY, LLC; RITA'S ICE-CUSTARD-HAPPINESS$315K – $713K$35K6.5%569
DIPPIN' DOTS$79K – $399K$15K6.0%259
MARBLE SLAB CREAMERY$355K – $477K$25K6.0%249
BRUSTER'S$415K – $1.1M$40K5.0%219
HAAGEN DAZS SHOP$213K – $592K$30K4.0%215
Desserts & Ice Cream Average
29 franchises
$307K – $676K$36K7.0%–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 29 Desserts & Ice Cream franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1CA
74
2TX
43
3FL
41
4WA
22
5MI
14
6UT
13
7CO
10
8GA
10
9OR
7
10OH
7
11AZ
6
12NM
5
13NV
4
14IL
4
15NY
4

+24 more states

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SBA Loan History


Historical SBA 7(a) loan data for MENCHIE'S franchisees (2010 – 2025)

Total Loans
257
Average Loan
$279,995
Total Volume
$72.0M
Default Rate
12.8%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

257 SBA loans on record

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Franchisee Contacts

328 franchisee contacts on file from official FDD filings.

328 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases1

One instance involving a violation of the Washington Franchise Investment Protection Act related to a franchise transfer.

Bankruptcy (Item 4)

Bankruptcy HistoryYes

MidiCi Group, LLC, an affiliate, filed for Chapter 11 reorganization on September 21, 2018.

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
7
Non-Renewals
0
Reacquired
0
Ceased Ops
1
Transfers
15
Sold to Franchisees
0
Projected New
18

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Frequently Asked Questions

The total initial investment to open a MENCHIE'S franchise ranges from $179,564 to $515,490. This includes a franchise fee of $53,900. Ongoing royalty fees are 6.0% of gross sales.