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MENCHIE'S
Menchie’s Group, Inc. franchises MENCHIE’S stores specializing in self-serve premium frozen yogurt, ice cream, desserts, and beverages prepared according to proprietary recipes and served in a distinctive store atmosphere under the MENCHIE’S System. The business model involves granting single-unit franchises or area development agreements for multiple stores, with franchisees adhering to specific operational procedures, designs, and trademarks. It targets the general public in a competitive frozen dessert market, with sales potentially seasonal due to warmer weather demand.
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Franchise Costs
6% of Gross Sales (minimum $125) royalty + 2% of Gross Sales marketing fee + $80/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 278 franchised Stores open and operating for the entire Measurement Period in traditional locations.
* Average gross revenue and median gross revenue are directly extracted from Table 1. Revenue quartile data could not be precisely determined from the provided revenue bins in Table 2. Cost of Goods Sold (25.12% of Net Sales) and Labor Cost (24.29% of Net Sales) percentages are provided, but the document explicitly states these do not reflect all expenses (e.g., royalty fees, marketing fees, other operating expenses) necessary to obtain net income or profit. Due to the incomplete expense information and the explicit warning in the document, a reliable best guess for profit range (net profit, net income, or EBITDA) cannot be made with the available data.
Extracted Item 19 Section
Avg. Revenue: $639,093
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Unlock financial performance dataHow MENCHIE'S Compares
Key Insights
- Lower investment than 76% of Desserts & Ice Cream franchises
- #2 largest franchise system in Desserts & Ice Cream
- Lower than average SBA loan default rate in Desserts & Ice Cream
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MENCHIE'S Current | $180K – $515K | $54K | 6.0% | 295 |
| RITA'S FRANCHISE COMPANY, LLC; RITA'S ICE-CUSTARD-HAPPINESS | $315K – $713K | $35K | 6.5% | 569 |
| DIPPIN' DOTS | $79K – $399K | $15K | 6.0% | 259 |
| MARBLE SLAB CREAMERY | $355K – $477K | $25K | 6.0% | 249 |
| BRUSTER'S | $415K – $1.1M | $40K | 5.0% | 219 |
| HAAGEN DAZS SHOP | $213K – $592K | $30K | 4.0% | 215 |
Desserts & Ice Cream Average 29 franchises | $307K – $676K | $36K | 7.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 29 Desserts & Ice Cream franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+24 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for MENCHIE'S franchisees (2010 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
257 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
328 franchisee contacts on file from official FDD filings.
328 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
One instance involving a violation of the Washington Franchise Investment Protection Act related to a franchise transfer.
Bankruptcy (Item 4)
MidiCi Group, LLC, an affiliate, filed for Chapter 11 reorganization on September 21, 2018.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a MENCHIE'S franchise ranges from $179,564 to $515,490. This includes a franchise fee of $53,900. Ongoing royalty fees are 6.0% of gross sales.
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