MosquitoNix

Data Based On: Financial performance data derived from 6 company-owned markets, analyzed and adjusted to represent 22.9 conceptual franchised territories (60,000 single-family households, $100,000 average annual household income).

* Weighted average gross revenue calculated from Conforming Markets (12.8 territories @ $370,479) and Non-Conforming Markets (10.1 territories @ $126,882). Formula: (12.8 * $370,479 + 10.1 * $126,882) / (12.8 + 10.1) = $263,041.02. Average Net Operating Profit (If Franchised) for Conforming Markets per territory: $1,238,395 / 12.8 territories = $96,749.61. Average Net Operating Profit (If Franchised) for Non-Conforming Markets per territory: $-72,162 / 10.1 territories = $-7,144.75. Weighted average net profit calculated from Conforming Markets (12.8 territories @ $96,749.61) and Non-Conforming Markets (10.1 territories @ $-7,144.75). Formula: (12.8 * $96,749.61 + 10.1 * $-7,144.75) / 22.9 = $50,927.21. Estimated average gross profit: Calculated overall COGS percentage as Total COGS ($1,991,865) / Total Market Sales ($5,533,548) = 36.00%. Applied this to average gross revenue per territory ($263,041.02) to get $168,372.56. Median, top quartile, and bottom quartile revenues are calculated based on the per-territory sales for each of the 6 original markets, not the 22.9 conceptual territories directly. This is due to the data's aggregation level. Values used: [13186.52, 16271.21, 49880.88, 86002.26, 133480.63, 171369.35]. Median: $67,941.57. Top Quartile (avg of top 2 market-territory averages): $152,424.99. Bottom Quartile (avg of bottom 2 market-territory averages): $14,728.86. Best guess profit low and high were determined from the lowest and highest 'Net Operating Profit (If Franchised)' per conceptual territory across the 6 individual markets: -$37,823.33 (Orlando) and $149,413.55 (Dallas).