Mrs. Fields
Mrs. Fields Franchising, LLC offers franchises for Mrs. Fields-branded retail stores and kiosks that sell cookies, brownies, cakes, muffins, and other approved bakery items, desserts, snacks, and beverages. The business model includes single-unit franchises, multiple-unit area development agreements, and co-branded locations with affiliates like TCBY, targeting the general public in the mature and highly competitive retail cookie industry. Sales are typically seasonal, with peaks in November and December varying by location.
Franchise Costs
6% royalty + 3% brand fund + $2,000/mo local store marketing minimum (first 9 months after month 2), then $1,000/mo or 2% gross revenue (whichever greater)
Financial Performance
Item 19 Financial Performance
Data Based On: Data for 75 traditional franchised Stores (including 69 Stores and 6 Kiosks) for Calendar Year 2024. The data set excludes 5 newly opened stores and 33 non-traditional stores.
* All values for average gross revenue, median gross revenue, revenue top quartile, and revenue bottom quartile were extracted directly from 'Table 1: Gross Revenue for Calendar Year 2024 by Quartile for Stores and Kiosks'. The document explicitly states in 'Notes to Item 19' that the numbers do not reflect expenses associated with operating a Store, and thus do not reflect gross or net profit. Consequently, all profit-related fields (average_net_income, average_net_profit, average_ebitda, ebitda_margin_pct, best_guess_profit_low, and best_guess_profit_high) are null.
Extracted Item 19 Section
How Mrs. Fields Compares
Key Insights
- Top 10 largest franchise system in Coffee & Bakery
- Lower than average SBA loan default rate in Coffee & Bakery
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Mrs. Fields Current | $312K – $496K | $35K | 6.0% | 113 |
| PANERA BREAD BAKERY-CAFÉ | $633K – $4.9M | $35K | 5.0% | 1,112 |
| SCOOTER'S COFFEE | $955K – $1.5M | $40K | 6.0% | 825 |
| NOTHING BUNDT CAKES | $667K – $1.0M | $45K | 6.0% | 643 |
| GREAT AMERICAN COOKIES | $341K – $463K | $25K | 6.0% | 395 |
| 7 BREW | $894K – $2.2M | $35K | 4.5% | 297 |
Coffee & Bakery Average 37 franchises | $498K – $1.1M | $40K | 5.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 37 Coffee & Bakery franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+15 more states
SBA Loan History
Historical SBA 7(a) loan data for Mrs. Fields franchisees (2010 – 2023)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
113 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
113 Contacts Available
Unlock all Mrs. Fields franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Mrs. Fields franchise ranges from $311,500 to $495,850. This includes a franchise fee of $35,000. Ongoing royalty fees are 6.0% of gross sales.
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