Mrs. Fields
Mrs. Fields Franchising, LLC offers franchises for Mrs. Fields-branded retail stores and kiosks that sell cookies, brownies, cakes, muffins, and other approved bakery items, desserts, snacks, and beverages. The business model includes single-unit franchises, multiple-unit area development agreements, and co-branded locations with affiliates like TCBY, targeting the general public in the mature and highly competitive retail cookie industry. Sales are typically seasonal, with peaks in November and December varying by location.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
6% royalty + 3% brand fund + $2,000/mo local store marketing minimum (first 9 months after month 2), then $1,000/mo or 2% gross revenue (whichever greater)
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: Data for 75 traditional franchised Stores (including 69 Stores and 6 Kiosks) for Calendar Year 2024. The data set excludes 5 newly opened stores and 33 non-traditional stores.
* All values for average gross revenue, median gross revenue, revenue top quartile, and revenue bottom quartile were extracted directly from 'Table 1: Gross Revenue for Calendar Year 2024 by Quartile for Stores and Kiosks'. The document explicitly states in 'Notes to Item 19' that the numbers do not reflect expenses associated with operating a Store, and thus do not reflect gross or net profit. Consequently, all profit-related fields (average_net_income, average_net_profit, average_ebitda, ebitda_margin_pct, best_guess_profit_low, and best_guess_profit_high) are null.
Extracted Item 19 Section
How Mrs. Fields Compares to Other Coffee & Bakery Franchises
Key Insights
- Top 10 largest franchise system in Coffee & Bakery
- Lower than average SBA loan default rate in Coffee & Bakery
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
Mrs. Fields Current | $312K - $496K | $35K | 6.0% | 113 |
| PANERA BREAD BAKERY-CAFÉ | $633K - $4.9M | $35K | 5.0% | 1,112 |
| SCOOTER'S COFFEE | $955K - $1.5M | $40K | 6.0% | 825 |
| NOTHING BUNDT CAKES | $667K - $1.0M | $45K | 6.0% | 643 |
| GREAT AMERICAN COOKIES | $341K - $463K | $25K | 6.0% | 395 |
| 7 BREW | $894K - $2.2M | $35K | 4.5% | 297 |
Coffee & Bakery Average 37 franchises | $498K - $1.1M | $40K | 5.5% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 37 Coffee & Bakery franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+15 more states
SBA Loan History
Historical SBA 7(a) loan data for Mrs. Fields franchisees (2010 - 2023)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
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113 franchisee contacts on file. Upgrade to see names, locations, phone numbers, and matched SBA loan data.
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Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a Mrs. Fields franchise?
The total initial investment to open a Mrs. Fields franchise ranges from $311,500 to $495,850. This includes a franchise fee of $35,000. Ongoing royalty fees are 6.0% of gross sales.
How much revenue does a Mrs. Fields franchise make?
According to the 2025 FDD, the average gross revenue for a Mrs. Fields franchise is $378,393. The median revenue is $331,730.
How many Mrs. Fields franchise locations are there?
As of the 2025 FDD, Mrs. Fields has 113 franchise locations. The company has been franchising since 2004.
Can you get an SBA loan for a Mrs. Fields franchise?
Yes, SBA loans are available for Mrs. Fields franchises. Historical data shows 20 SBA 7(a) loans have been approved for Mrs. Fields franchisees, with an average loan amount of $196,260. The historical default rate is 10.0%.
Is Mrs. Fields a good franchise to buy?
Mrs. Fields shows several positive indicators: established brand with 113+ locations, transparent financial performance data (Item 19). However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in Mrs. Fields?
Talk to a franchise advisor to get personalized guidance and learn if Mrs. Fields is the right fit for you.
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