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Mrs. Fields
Mrs. Fields Franchising, LLC offers franchises for Mrs. Fields-branded retail stores and kiosks that sell cookies, brownies, cakes, muffins, and other approved bakery items, desserts, snacks, and beverages. The business model includes single-unit franchises, multiple-unit area development agreements, and co-branded locations with affiliates like TCBY, targeting the general public in the mature and highly competitive retail cookie industry. Sales are typically seasonal, with peaks in November and December varying by location.
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Franchise Costs
6% royalty + 3% ad fund + $500/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 67 traditional Stores (including 61 Stores and 6 Kiosks) entirely of franchised Stores, for calendar year 2025.
* Average Gross Revenue, Median Gross Revenue, Revenue Top Quartile, and Revenue Bottom Quartile are directly extracted from Table 1: Gross Revenue for Calendar Year 2025 by Quartile for Stores and Kiosks. The document explicitly states in 'Notes to Item 19' point 1 that the numbers provided 'do not reflect the expenses associated with operating a Store (and, thus, do not reflect gross or net profit)', therefore profit/EBITDA metrics and best-guess profit ranges are set to null.
Extracted Item 19 Section
Avg. Revenue: $365,166
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Unlock financial performance dataHow Mrs. Fields Compares
Key Insights
- Lower investment than 85% of Coffee & Bakery franchises
- Top 10 largest franchise system in Coffee & Bakery
- Lower than average SBA loan default rate in Coffee & Bakery
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Mrs. Fields Current | $187K – $494K | $35K | 6.0% | 98 |
| PANERA BREAD BAKERY-CAFÉ | $633K – $4.9M | $35K | 5.0% | 1,112 |
| SCOOTER'S COFFEE | $1.2M – $1.3M | $40K | 6.0% | 882 |
| NOTHING BUNDT CAKES | $667K – $1.0M | $45K | 6.0% | 643 |
| 7 BREW | $941K – $2.3M | $35K | 7.0% | 578 |
| GREAT AMERICAN COOKIES | $341K – $463K | $25K | 6.0% | 395 |
Coffee & Bakery Average 41 franchises | $465K – $1.1M | $39K | 5.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 41 Coffee & Bakery franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+15 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Mrs. Fields franchisees (2010 – 2023)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
20 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
97 franchisee contacts on file from official FDD filings.
97 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Mrs. Fields franchise ranges from $186,860 to $493,850. This includes a franchise fee of $35,000. Ongoing royalty fees are 6.0% of gross sales.
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