MY PLACE

MY PLACE

My Place Hotels of America, LLC franchises midscale, economy extended-stay hotels that provide transient lodging services to the traveling public and individuals needing accommodations on an extended basis. Franchisees operate new-build hotels under the My Place brand, typically featuring 64-85 rooms across 3-4 stories, along with amenities like a My Store and guest laundry tailored to local community needs. The business model focuses on franchising these standardized hotel properties in competitive lodging markets.

52
Locations
$99K–$127K
Investment
Since 2012
Franchising
Download FDD
ServicesAberdeen, SDmyplacehotels.comDisclaimer

Franchise Costs


Franchise Fee
$50,000
Item 5 of FDD
Initial Investment Range
$98,735 $126,910
Low: $98,735High: $126,910
Item 7 of FDD
Royalty Rate
2.50%
of gross sales
Brand Fund
3.00%
Item 6 of FDD
Fixed Monthly Fees
$1,427 – $4,281
Item 6 of FDD

Tiered royalty (2.5% starting, up to 4.75% of gross room revenue based on occupancy) + 3% marketing/reservation fund + 1.5% loyalty + $1,344/mo technology + $1,000 annual website fee

Financial Performance


Item 19 Financial Performance

Data Based On: 71 Covered My Place Hotels (25 company-owned and 46 franchised) operating in the United States for the year 2025.

* The document provides detailed occupancy statistics, Average Daily Rate (ADR), STR Occupancy Index, STR ADR Index, Stay Rewarded Room Night Contribution, and Length of Stay Room Night Contribution for franchised hotels. However, it does not explicitly provide or offer sufficient data to calculate average gross revenue, median gross revenue, revenue quartiles, gross profit, net income, net profit, or EBITDA in dollar amounts for individual franchise units. The ADR is a daily rate per room and cannot be converted to total gross revenue without additional data such as average number of rooms per hotel and annual occupancy rate, which are not provided in a calculable format. No expense or profit margin data is available.

Extracted Item 19 Section

How MY PLACE Compares

Key Insights

  • One of the lowest investment costs in Hotels (ranked #2 of 34)
FranchiseInvestmentFeeRoyaltyLocations
MY PLACE
Current
$99K – $127K$50K2.5%52
QUALITY INN$317K – $2.0M$45K5.3%1,621
SUPER 8$4.7M – $6.9M$25K5.5%1,375
DAYS INN, DAYS HOTEL AND DAYS INN & SUITES$7.6M – $9.4M$35K5.5%1,235
LA QUINTA INN & SUITES$12.8M – $17.2M$55K5.5%884
RED ROOF PLUS AND SUITES$7.3M – $8.9M$27K5.0%584
Hotels Average
34 franchises
$8.0M – $18.8M$47K5.2%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Hotels franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1UT
5
2SD
4
3IA
4
4ID
4
5NC
3
6NV
3
7WA
3
8TX
3
9MT
3
10NE
3
11WI
2
12GA
2
13OR
2
14WY
1
15CO
1

+11 more states

Franchisee Contacts


92 franchisee contacts on file from official FDD filings.

NameSBA Loan
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active

92 Contacts Available

Unlock all MY PLACE franchisee contacts with verified contact information

Due Diligence


Litigation (Item 3)

Franchisee Cases1

Arbitration initiated by franchisor against former franchisee for past due fees, damages from premature hotel closure, and related costs; franchisee counterclaimed alleging misrepresentations, breaches, and violations of franchise laws.

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
6
Non-Renewals
2
Reacquired
0
Ceased Ops
0
Transfers
6
Sold to Franchisees
0
Projected New
5

Frequently Asked Questions


The total initial investment to open a MY PLACE franchise ranges from $98,735 to $126,910. This includes a franchise fee of $50,000. Ongoing royalty fees are 2.5% of gross sales.

Download MY PLACE FDD

Complete Franchise Disclosure Document — 2026 filing.

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