MY PLACE
My Place Hotels of America, LLC franchises midscale, economy extended-stay hotels that provide transient lodging services to the traveling public and individuals needing accommodations on an extended basis. Franchisees operate new-build hotels under the My Place brand, typically featuring 64-85 rooms across 3-4 stories, along with amenities like a My Store and guest laundry tailored to local community needs. The business model focuses on franchising these standardized hotel properties in competitive lodging markets.
Franchise Costs
Tiered royalty (2.5% starting, up to 4.75% of gross room revenue based on occupancy) + 3% marketing/reservation fund + 1.5% loyalty + $1,344/mo technology + $1,000 annual website fee
Financial Performance
Item 19 Financial Performance
Data Based On: 71 Covered My Place Hotels (25 company-owned and 46 franchised) operating in the United States for the year 2025.
* The document provides detailed occupancy statistics, Average Daily Rate (ADR), STR Occupancy Index, STR ADR Index, Stay Rewarded Room Night Contribution, and Length of Stay Room Night Contribution for franchised hotels. However, it does not explicitly provide or offer sufficient data to calculate average gross revenue, median gross revenue, revenue quartiles, gross profit, net income, net profit, or EBITDA in dollar amounts for individual franchise units. The ADR is a daily rate per room and cannot be converted to total gross revenue without additional data such as average number of rooms per hotel and annual occupancy rate, which are not provided in a calculable format. No expense or profit margin data is available.
Extracted Item 19 Section
How MY PLACE Compares
Key Insights
- One of the lowest investment costs in Hotels (ranked #2 of 34)
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MY PLACE Current | $99K – $127K | $50K | 2.5% | 52 |
| QUALITY INN | $317K – $2.0M | $45K | 5.3% | 1,621 |
| SUPER 8 | $4.7M – $6.9M | $25K | 5.5% | 1,375 |
| DAYS INN, DAYS HOTEL AND DAYS INN & SUITES | $7.6M – $9.4M | $35K | 5.5% | 1,235 |
| LA QUINTA INN & SUITES | $12.8M – $17.2M | $55K | 5.5% | 884 |
| RED ROOF PLUS AND SUITES | $7.3M – $8.9M | $27K | 5.0% | 584 |
Hotels Average 34 franchises | $8.0M – $18.8M | $47K | 5.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Hotels franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+11 more states
Franchisee Contacts
92 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
92 Contacts Available
Unlock all MY PLACE franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Arbitration initiated by franchisor against former franchisee for past due fees, damages from premature hotel closure, and related costs; franchisee counterclaimed alleging misrepresentations, breaches, and violations of franchise laws.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a MY PLACE franchise ranges from $98,735 to $126,910. This includes a franchise fee of $50,000. Ongoing royalty fees are 2.5% of gross sales.
Download MY PLACE FDD
Complete Franchise Disclosure Document — 2026 filing.
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Download MY PLACE FDD
Complete Franchise Disclosure Document — 2026 filing.
Best Value — Save with Full Access
- Access the full database of 1,700+ franchise FDDs
- Franchisee names, phone numbers & locations
- Revenue data, fees, investment breakdowns
- SBA loan history & default rates
- Litigation, bankruptcy & due diligence data
- Pay once, access everything forever
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