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MY PLACE
My Place Hotels of America, LLC franchises midscale, economy extended-stay hotels that provide transient lodging services to the traveling public and individuals needing accommodations on an extended basis. Franchisees operate new-build hotels under the My Place brand, typically featuring 64-85 rooms across 3-4 stories, along with amenities like a My Store and guest laundry tailored to local community needs. The business model focuses on franchising these standardized hotel properties in competitive lodging markets.
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Franchise Costs
Tiered royalty (2.5% starting, up to 4.75% of gross room revenue based on occupancy) + 3% marketing/reservation fund + 1.5% loyalty + $1,344/mo technology + $1,000 annual website fee
Financial Performance
Item 19 Financial Performance
Data Based On: 71 Covered My Place Hotels (25 company-owned and 46 franchised) operating in the United States for the year 2025.
* The document provides detailed occupancy statistics, Average Daily Rate (ADR), STR Occupancy Index, STR ADR Index, Stay Rewarded Room Night Contribution, and Length of Stay Room Night Contribution for franchised hotels. However, it does not explicitly provide or offer sufficient data to calculate average gross revenue, median gross revenue, revenue quartiles, gross profit, net income, net profit, or EBITDA in dollar amounts for individual franchise units. The ADR is a daily rate per room and cannot be converted to total gross revenue without additional data such as average number of rooms per hotel and annual occupancy rate, which are not provided in a calculable format. No expense or profit margin data is available.
Extracted Item 19 Section
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Unlock financial performance dataMY PLACE Franchise Analysis
My Place Hotels entered franchising in 2012 targeting midscale extended-stay lodging, blending economy pricing with amenities like on-site stores. Item 19 provides franchisee revenue insights, but FDD Item 20 reveals a system with modest expansion amid terminations and transfers. Does steady growth mask underlying pressures from fees and legal disputes?
Since 2012, My Place has expanded to 52 franchised locations (51 in 2024 to 52 in 2025, +2%) plus 26 corporate-owned, signaling controlled growth in a tough hotel sector. Item 20 shows health concerns: 6 terminations, 2 non-renewals, and 6 transfers over the past year, with only 5 projected new units. This trajectory suggests caution—while not contracting, the system isn't exploding, and higher-than-average terminations (versus peers) point to potential franchisee struggles in competitive markets.
Economics hit hard upfront: $50,000 franchise fee within a $98,735-$126,910 total investment for new-build 64-85 room hotels. Ongoing fees include tiered royalties (2.5% base to 4.75% on occupancy), 3% marketing/reservation fund, 1.5% loyalty, $1,344/month tech, and $1,000 annual website—potentially 7-10% of revenue total. Item 19 discloses earnings, but litigation in Item 3 (arbitration over fees, closures, and counterclaims of misrepresentation) flags risks. For investors eyeing hospitality, low entry belies high build costs and fee stack; viability hinges on hitting occupancy for tiered relief, but data screams due diligence on saturated markets.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How MY PLACE Compares
Key Insights
- One of the lowest investment costs in Hotels (ranked #3 of 34)
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MY PLACE Current | $99K – $127K | $50K | 2.5% | 52 |
| SUPER 8 | $4.7M – $6.9M | $25K | 5.5% | 1,375 |
| DAYS INN, DAYS HOTEL AND DAYS INN & SUITES | $7.6M – $9.4M | $35K | 5.5% | 1,235 |
| LA QUINTA INN & SUITES | $12.8M – $17.2M | $55K | 5.5% | 884 |
| RED ROOF PLUS AND SUITES | $7.3M – $8.9M | $27K | 5.0% | 596 |
| BAYMONT INN & BAYMONT INN & SUITES | $7.6M – $10.5M | $26K | 5.0% | 547 |
Hotels Average 34 franchises | $8.2M – $21.6M | $49K | 5.3% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Hotels franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+11 more states
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Unlock location growth dataFranchisee Contacts
92 franchisee contacts on file from official FDD filings.
92 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Arbitration initiated by franchisor against former franchisee for past due fees, damages from premature hotel closure, and related costs; franchisee counterclaimed alleging misrepresentations, breaches, and violations of franchise laws.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a MY PLACE franchise ranges from $98,735 to $126,910. This includes a franchise fee of $50,000. Ongoing royalty fees are 2.5% of gross sales.
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