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NATURALAWN OF AMERICA
NaturaLawn of America franchises operate lawn care service businesses that primarily use organic-based treatments and biological pest control instead of synthetic pesticides and high soluble salt fertilizers. Franchisees provide services including diagnosis of lawn problems, organic-based fertilization, weed/disease/insect controls, aeration, and seeding to residential, commercial, and government-owned properties 5-8 times per year, depending on the region. The business model grants an exclusive licensed territory where franchisees compete with traditional lawn care services, targeting homeowners and businesses seeking eco-friendly lawn maintenance.
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Franchise Costs
9% royalty + 1% ad fund
Financial Performance
Item 19 Financial Performance
Data Based On: 38 franchised locations in operation for 5 years or more for the 12-month period ending December 31, 2023.
* Average and median gross revenue are directly extracted from the 'Annual Gross Sales Revenue Averages Franchised Locations' table on page 3. No net income, net profit, or EBITDA data is provided for franchised locations. The document explicitly states that the gross profit margin analysis on page 2 is solely for company-owned locations and does not contain complete operating costs for profit calculation, and that data concerning franchised businesses is not included for gross profit margin analysis.
Extracted Item 19 Section
Avg. Revenue: $2,227,373
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Unlock financial performance dataNATURALAWN OF AMERICA Franchise Analysis
Picture ditching synthetic chemicals for organic lawn treatments in a market tired of harsh pesticides—NaturaLawn of America pitches exactly that edge. Their 2024 FDD's Item 19 drops revenue stats on 89 franchised units that challenge norms for home services, while a handful of SBA loans hint at real-world funding paths. Yet with expansion ticking up slowly, does this green model's territory exclusivity deliver the steady returns you're chasing?
Item 7 lays out the initial investment from $57,500 to $122,650, including a $29,500 franchise fee that secures your exclusive turf for organic fertilization, aeration, and pest control visits 5-8 times yearly to homes and businesses. Ongoing fees bite at 9% royalty plus 1% brand fund, standard but hefty for services—expect them to claim about 10% of gross. Item 19 shines here: average gross revenue hits $2,227,373 per unit, though median drops to $1,083,400, signaling top performers skew the average while half land under $1.1M. Subtract costs like labor, organics, and equipment, and profitability hinges on scaling visits in your region; no explicit profits given, but those SBA stats (6 loans averaging $355,533) suggest lenders back mid-six-figure startups.
System maturity since 1989 shows stability over flash—89 franchised plus 10 corporate locations grew just 5% from 85 to 89 last year, with 7 new units projected. No major red flags in terminations or transfers per FDD summaries, but modest growth means less hype, more niche appeal for hands-on operators targeting eco-conscious clients. If you're eyeing home services without massive capital, this low-end investment range competes well against chemical giants, but validate local demand for 'natural' before signing—Item 19's revenue spread rewards efficient territories.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How NATURALAWN OF AMERICA Compares
Key Insights
- Lower investment than 92% of Home Services franchises
- Higher than average SBA loan default rate in Home Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
NATURALAWN OF AMERICA Current | $58K – $123K | $30K | 9.0% | 89 |
| MERRY MAIDS | $127K – $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $136K – $164K | $118K | 10.0% | 672 |
| MOSQUITO AUTHORITY | $54K – $128K | $45K | 10.0% | 546 |
| Culligan | $130K – $814K | $40K | 2.0% | 460 |
| MOSQUITO JOE | $150K – $192K | $43K | 10.0% | 415 |
Home Services Average 136 franchises | $142K – $269K | $52K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 136 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+12 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for NATURALAWN OF AMERICA franchisees (2016 – 2023)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
6 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
2 franchisee contacts on file from official FDD filings.
2 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a NATURALAWN OF AMERICA franchise ranges from $57,500 to $122,650. This includes a franchise fee of $29,500. Ongoing royalty fees are 9.0% of gross sales.
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