NATURALAWN OF AMERICA
NaturaLawn of America franchises operate lawn care service businesses that primarily use organic-based treatments and biological pest control instead of synthetic pesticides and high soluble salt fertilizers. Franchisees provide services including diagnosis of lawn problems, organic-based fertilization, weed/disease/insect controls, aeration, and seeding to residential, commercial, and government-owned properties 5-8 times per year, depending on the region. The business model grants an exclusive licensed territory where franchisees compete with traditional lawn care services, targeting homeowners and businesses seeking eco-friendly lawn maintenance.
Franchise Costs
9% royalty + 1% ad fund
Financial Performance
Item 19 Financial Performance
Data Based On: 38 franchised locations in operation for 5 years or more for the 12-month period ending December 31, 2023.
* Average and median gross revenue are directly extracted from the 'Annual Gross Sales Revenue Averages Franchised Locations' table on page 3. No net income, net profit, or EBITDA data is provided for franchised locations. The document explicitly states that the gross profit margin analysis on page 2 is solely for company-owned locations and does not contain complete operating costs for profit calculation, and that data concerning franchised businesses is not included for gross profit margin analysis.
Extracted Item 19 Section
How NATURALAWN OF AMERICA Compares
Key Insights
- Lower investment than 92% of Home Services franchises
- Higher than average SBA loan default rate in Home Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
NATURALAWN OF AMERICA Current | $58K – $123K | $30K | 9.0% | 89 |
| MERRY MAIDS | $127K – $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $150K – $177K | $127K | 10.0% | 653 |
| SIGN GYPSIES | $4K – $5K | $1K | N/A | 587 |
| MOSQUITO AUTHORITY | $54K – $128K | $45K | 10.0% | 546 |
| Culligan | $130K – $814K | $40K | 2.0% | 460 |
Home Services Average 130 franchises | $144K – $289K | $53K | 7.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 130 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+12 more states
SBA Loan History
Historical SBA 7(a) loan data for NATURALAWN OF AMERICA franchisees (2016 – 2023)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
2 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
2 Contacts Available
Unlock all NATURALAWN OF AMERICA franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a NATURALAWN OF AMERICA franchise ranges from $57,500 to $122,650. This includes a franchise fee of $29,500. Ongoing royalty fees are 9.0% of gross sales.
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