NATURALAWN OF AMERICA
NaturaLawn of America franchises operate lawn care service businesses that primarily use organic-based treatments and biological pest control instead of synthetic pesticides and high soluble salt fertilizers. Franchisees provide services including diagnosis of lawn problems, organic-based fertilization, weed/disease/insect controls, aeration, and seeding to residential, commercial, and government-owned properties 5-8 times per year, depending on the region. The business model grants an exclusive licensed territory where franchisees compete with traditional lawn care services, targeting homeowners and businesses seeking eco-friendly lawn maintenance.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
9% royalty + 1% ad fund
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 38 franchised locations in operation for 5 years or more for the 12-month period ending December 31, 2023.
* Average and median gross revenue are directly extracted from the 'Annual Gross Sales Revenue Averages Franchised Locations' table on page 3. No net income, net profit, or EBITDA data is provided for franchised locations. The document explicitly states that the gross profit margin analysis on page 2 is solely for company-owned locations and does not contain complete operating costs for profit calculation, and that data concerning franchised businesses is not included for gross profit margin analysis.
Extracted Item 19 Section
How NATURALAWN OF AMERICA Compares to Other Home Services Franchises
Key Insights
- Lower investment than 91% of Home Services franchises
- Higher than average SBA loan default rate in Home Services
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
NATURALAWN OF AMERICA Current | $58K - $123K | $30K | 9.0% | 89 |
| MERRY MAIDS | $127K - $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $150K - $177K | $127K | 10.0% | 653 |
| SIGN GYPSIES | $4K - $5K | $1K | N/A | 587 |
| MOSQUITO AUTHORITY | $54K - $128K | $45K | 10.0% | 546 |
| Culligan | $130K - $814K | $40K | 2.0% | 460 |
Home Services Average 129 franchises | $144K - $289K | $53K | 7.0% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 129 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+12 more states
SBA Loan History
Historical SBA 7(a) loan data for NATURALAWN OF AMERICA franchisees (2016 - 2023)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a NATURALAWN OF AMERICA franchise?
The total initial investment to open a NATURALAWN OF AMERICA franchise ranges from $57,500 to $122,650. This includes a franchise fee of $29,500. Ongoing royalty fees are 9.0% of gross sales.
How much revenue does a NATURALAWN OF AMERICA franchise make?
According to the 2024 FDD, the average gross revenue for a NATURALAWN OF AMERICA franchise is $2,227,373. The median revenue is $1,083,400.
How many NATURALAWN OF AMERICA franchise locations are there?
As of the 2024 FDD, NATURALAWN OF AMERICA has 89 franchise locations. The company has been franchising since 1989.
Can you get an SBA loan for a NATURALAWN OF AMERICA franchise?
Yes, SBA loans are available for NATURALAWN OF AMERICA franchises. Historical data shows 6 SBA 7(a) loans have been approved for NATURALAWN OF AMERICA franchisees, with an average loan amount of $355,533. The historical default rate is 0.0%.
Is NATURALAWN OF AMERICA a good franchise to buy?
NATURALAWN OF AMERICA shows several positive indicators: transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
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