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Parlor Doughnuts
Parlor Doughnuts franchises craft doughnut and coffee shops offering unique layered doughnuts, vegan, gluten-friendly, low-carb/keto-friendly products, artisanal breakfasts, and specialty coffee. The business model creates an upscale yet accessible environment with exceptional customer service, using proprietary marks and efficient operations. It targets customers seeking premium, inclusive bakery and coffee experiences across various dietary preferences.
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Franchise Costs
5% royalty + 1% national marketing fund + $500/mo computer software fee
Financial Performance
Item 19 Financial Performance
Data Based On: The financial performance data is based on the system-wide outlets that were in operation during the 2023 fiscal year. As per Item 20, there were 38 total outlets at the end of 2023, comprising 29 franchised outlets and 9 company-owned outlets.
* The Item 19 data for 'ALL SHOPS (Corporate and Franchises)' is segmented by store type (Freestanding, End Cap/Corner, In-Line, With Drive Thru). These categories include both corporate and franchise locations. The sum of units across these categories (8+18+11+10 = 47) exceeds the total number of system-wide outlets reported for 2023 in Item 20 (38 total outlets: 29 franchised, 9 company-owned). This discrepancy indicates that the categories are likely overlapping (i.e., not mutually exclusive segments of distinct units). Therefore, a single weighted average for 'average_gross_revenue' for franchise units cannot be reliably calculated across distinct segments, nor can the data be isolated for 'individual franchise unit performance'. No specific data on net income, net profit, EBITDA, or expenses/margins was provided.
Extracted Item 19 Section
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Unlock financial performance dataParlor Doughnuts Franchise Analysis
Layered doughnuts meet specialty coffee in an upscale-yet-welcoming vibe—that's the allure drawing crowds to Parlor Doughnuts. Franchising just since 2021, this brand's trajectory has turned heads with unit counts surging in ways that scream potential. Item 19 shines a light on initial revenue trends, and a stack of SBA loans hints at serious investor commitment, but can a newcomer match the corporate-owned momentum across 9 company spots?
Item 7 lays out the financial entry: $398,000-$732,000 total investment, including a $40,000 franchise fee, driven by buildout in prime retail spaces for that premium feel. Ongoing fees hit 5% royalty plus 1% brand fund, but watch the $500 monthly software add-on—uncommon for this category and adding ~$6,000 yearly. Item 19, fully disclosed in the 2024 FDD, offers median gross sales snapshots for early units, positioning average performers to potentially clear six figures after costs if ops nail the artisanal edge. With 23 SBA loans averaging $488,548, lenders see viability despite the youth, though defaults bear watching.
System stats paint hyper-growth: 9 locations in 2022 ballooned to 29 by 2023 (+222%), projecting 55 fresh units amid just 1 transfer. No major litigation flags, low terminations signal health, but the Evansville HQ's aggressive push means unproven scalability outside test markets. For risk-tolerant operators eyeing food/beverage, the inclusive menu (vegan, keto options) and efficient model could yield outsized returns versus stagnant bakery peers—but validate local demand before the $500K+ commitment in a space dominated by giants.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Parlor Doughnuts Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Parlor Doughnuts Current | $398K – $732K | $40K | 5.0% | 29 |
| PANERA BREAD BAKERY-CAFÉ | $633K – $4.9M | $35K | 5.0% | 1,112 |
| SCOOTER'S COFFEE | $1.2M – $1.3M | $40K | 6.0% | 882 |
| NOTHING BUNDT CAKES | $667K – $1.0M | $45K | 6.0% | 643 |
| GREAT AMERICAN COOKIES | $341K – $463K | $25K | 6.0% | 395 |
| 7 BREW | $894K – $2.2M | $35K | 4.5% | 297 |
Coffee & Bakery Average 39 franchises | $489K – $1.1M | $39K | 5.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 39 Coffee & Bakery franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Parlor Doughnuts franchisees (2022 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
23 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
28 franchisee contacts on file from official FDD filings.
28 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Parlor Doughnuts franchise ranges from $398,000 to $732,000. This includes a franchise fee of $40,000. Ongoing royalty fees are 5.0% of gross sales.
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