Is Peet's Coffee a good franchise to buy?

Whether Peet's Coffee is a good franchise investment depends on your personal goals, available capital, and local market conditions. We recommend reviewing the full FDD, speaking with existing franchisees listed in Item 20, and consulting with a franchise attorney before making a decision.

Peet's Coffee

FDD Year:

Peet’s Coffee franchises operate retail coffee shops offering specialty coffee and espresso drinks, tea and other beverages, coffee beans, food items, and related products and merchandise under the Peet’s Coffee brand, following specified business formats, methods, and standards. The franchisor offers Franchise Agreements primarily through Area Development Agreements, allowing developers to secure territorial rights to open multiple traditional Peet’s Stores with drive-thrus according to a development schedule. They target consumers seeking premium coffeehouse experiences, including coffee enthusiasts and daily beverage buyers.

$1035K–$1697K

Investment

Since 2024

Franchising

Food & BeverageEmeryville, CAJDE Peet’s N.V.www.peets.comDisclaimer

Franchise Costs

Franchise Fee

$35,000

Item 5 of FDD

Initial Investment Range

$1,035,000 – $1,697,000

Low: $1,035,000High: $1,697,000

Item 7 of FDD

Royalty Rate

6.00%

of gross sales

Brand Fund

0.00%

Item 6 of FDD

Fixed Monthly Fees

$500 – $500

Item 6 of FDD

6% royalty + 0% brand fund (not currently assessed) + $500/mo technology fee

How Peet's Coffee Compares

Key Insights

Higher investment than 95% of Coffee & Bakery franchises

Franchise	Investment	Fee	Royalty	Locations
Peet's Coffee Current	$1.0M – $1.7M	$35K	6.0%	0
PANERA BREAD BAKERY-CAFÉ	$633K – $4.9M	$35K	5.0%	1,112
SCOOTER'S COFFEE	$955K – $1.5M	$40K	6.0%	825
NOTHING BUNDT CAKES	$667K – $1.0M	$45K	6.0%	643
GREAT AMERICAN COOKIES	$341K – $463K	$25K	6.0%	395
7 BREW	$894K – $2.2M	$35K	4.5%	297
Coffee & Bakery Average 37 franchises	$498K – $1.1M	$40K	5.5%	–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 37 Coffee & Bakery franchises by location count.

Franchisee Contacts

1 franchisee contacts on file from official FDD filings.

Name	Address	Phone	Email	SBA Loan
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active

1 Contacts Available

Unlock all Peet's Coffee franchisee contacts with verified contact information

Due Diligence

Litigation (Item 3)

Franchisee Cases0

No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo

No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations

Non-Renewals

Reacquired

Ceased Ops

Transfers

Sold to Franchisees

Projected New

Frequently Asked Questions

The total initial investment to open a Peet's Coffee franchise ranges from $1,035,000 to $1,697,000. This includes a franchise fee of $35,000. Ongoing royalty fees are 6.0% of gross sales.