Peet's Coffee

Peet's began franchising in 2024, per the 2026 FDD, with 199 corporate locations anchoring its Emeryville, CA headquarters under parent JDE Peet's N.V. This is embryonic growth—no mature franchise network yet, just developer deals for multi-unit traditional stores with drive-thrus. No data on openings, terminations, or transfers signals a system too young for health metrics, but the parent's scale offers back-end support. Item 7 pegs initial investment at $1,035,000-$1,697,000, including a $35,000 franchise fee, driven by buildouts for high-end coffeehouses targeting enthusiasts.

Economics shine on revenue: Item 19 reports average gross sales of $1,486,068 and median $1,428,953 across disclosed units—impressive for a newbie, suggesting robust consumer demand. Subtract 6% royalty ($89,000+ annually at avg), $500/month tech fee ($6,000/year), and no current brand fund to estimate cash flow; after operating costs (typically 70-80% of sales in coffee), EBITDA could hit 15-20% or $220K-$300K pretax. But the $1M+ upfront demands deep pockets or SBA loans—watch for default risks in unproven franchising. For developers eyeing territories, this scales big if execution matches Starbucks-level traffic, but early risks loom in a saturated premium coffee space.