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PJ'S COFFEE OF NEW ORLEANS

PJ'S COFFEE OF NEW ORLEANS

PJ’s Coffee of New Orleans franchises retail units that sell gourmet coffees and teas, blended coffee and tea beverages, whole bean and ground coffee, gourmet desserts, sandwiches, salads, and other authorized food products and beverages. The franchisor offers Traditional Inline/End cap, Free-standing, and Non-traditional models, supported by a proprietary system including training, operations manuals, recipes, and ongoing assistance. Their business model focuses on franchising these quick-service locations to target the general public seeking high-quality, reasonably priced coffee and food in diverse settings like strip malls, standalone buildings, airports, and campuses.

166locations
$281K–$1680K
Since 1989
Food & BeverageMandeville, LAwww.pjsfranchise.comDisclaimer

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Franchise Costs

Franchise Fee
$40,000
Initial Investment
$280,500 – $1,680,000
Royalty Rate
5.00%
Brand Fund
2.00%
Fixed Monthly Fees
$461 – $511

5% royalty + 2% marketing fund + $461-$511/mo software/program fees (POS, mobile app, QuickBooks, KPI dashboard, labor mgmt)

Financial Performance

Item 19 Financial Performance

Average Gross Revenue
$603,785
Median Gross Revenue
$557,620
Top Quartile Revenue
$954,079
Bottom Quartile Revenue
$334,701.1

Data Based On: 122 franchised PJ's Units open for a full 12 months or greater and reported gross sales for the entire 12-month period for the calendar year 2025.

* Average Gross Revenue and Median Gross Revenue are taken directly from the overall figures provided for 122 franchised units on Page 6. Revenue Top Quartile was calculated as the weighted average of the 'Top 25%' average gross sales from the three franchised unit categories (Traditional Drive-thru: 22 units * $996,706; Traditional No Drive-thru: 6 units * $868,199; Non-traditional No Drive-thru: 3 units * $813,241) divided by the total 31 units in these categories. Revenue Bottom Quartile was calculated as the weighted average of the 'Bot 25%' average gross sales from the three franchised unit categories (Traditional Drive-thru: 22 units * $365,253; Traditional No Drive-thru: 6 units * $278,451; Non-traditional No Drive-thru: 3 units * $223,154) divided by the total 31 units in these categories. Gross profit, net income, net profit, and EBITDA figures were not provided for the 122 franchised units, only for a separate sample of 7 affiliate-owned units, and thus were not extracted.

Extracted Item 19 Section

Avg. Revenue: $603,785

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How PJ'S COFFEE OF NEW ORLEANS Compares

Key Insights

  • Higher than average SBA loan default rate in Fast Food
FranchiseInvestmentFeeRoyaltyLocations
PJ'S COFFEE OF NEW ORLEANS
Current
$281K – $1.7M$40K5.0%166
MCDONALD'S$1.5M – $2.6M$45KN/A12,772
LITTLE CAESARS$377K – $1.8M$20K6.0%3,788
AFC$45K – $151K$6K8.0%3,572
KFC (NON-TRADITIONAL)$1.2M – $4.2M$45KN/A3,404
SONIC DRIVE-IN$1.5M – $2.5M$15K5.0%3,120
Fast Food Average
133 franchises
$595K – $1.6M$35K6.1%–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 133 Fast Food franchises by location count.

Locations & Growth

Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1LA
89
2TX
29
3MS
15
4AL
6
5MD
6
6GA
3
7MO
3
8FL
3
9SC
3
10NJ
3
11KY
2
12AR
2
13CT
1
14VA
1
15NY
0

+4 more states

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SBA Loan History

Historical SBA 7(a) loan data for PJ'S COFFEE OF NEW ORLEANS franchisees (2015 – 2025)

Total Loans
67
Average Loan
$448,973
Total Volume
$30.1M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

67 SBA loans on record

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Franchisee Contacts

204 franchisee contacts on file from official FDD filings.

204 Contacts Available

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Due Diligence

Litigation (Item 3)

Franchisee Cases1

One arbitration and subsequent court case by a former franchisee alleging fraud in inducement, negligent misrepresentation, breach of contract, and bad faith termination.

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
0
Ceased Ops
18
Transfers
8
Sold to Franchisees
N/A
Projected New
24

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Frequently Asked Questions

The total initial investment to open a PJ'S COFFEE OF NEW ORLEANS franchise ranges from $280,500 to $1,680,000. This includes a franchise fee of $40,000. Ongoing royalty fees are 5.0% of gross sales.