Priceless Car and Truck Rental
Priceless Car and Truck Rental franchises enable operators to run vehicle rental businesses offering motor vehicle rentals, leases, carsharing, other mobility services, rent-to-own options, and used vehicle sales to the general public. The business model utilizes the proprietary Priceless System, including training, marketing, reservation systems, and operational standards, with flexible territorial options such as six-mile primary service areas, single-point locations, or airport sites, requiring minimum fleet sizes based on population or agreement. Target markets include local communities, corporate and leisure travelers, insurance replacement rentals, automotive dealerships, repair shops, and airport customers, ideal for independent rental operators or used car dealers seeking to expand under a national brand.
Franchise Costs
4% royalty (min $800-$2,400/mo) + 1% marketing/ad fund (min $500/mo) + $189-$350/mo ASAP-Rent software (varies by fleet size) + $89/mo ASAP Rates + $27/mo Online University + $50/mo annual training prepay.
Financial Performance
Item 19 Financial Performance
Data Based On: Data is based on 9 NextCar Franchised Businesses that had been open and operating for the entire 12-month Sample Period (February 1, 2024, through January 31, 2025) and provided complete reporting.
* The document provides a 'Financial Performance Summary' for franchised businesses in Table 2. This table includes operational revenue metrics such as 'Average Revenue per Day' ($51.78), 'Average Revenue per Closed Agreement' ($429), and 'Average Monthly Revenue per Vehicle' ($968). However, it does not provide an overall 'average_gross_revenue' for a franchise unit in the typical annual range of $100K - $10M as expected by the prompt. The document explicitly states that the financial performance representations in Tables 1 and 2 do not reflect costs of sales, operating expenses, or other costs needed to determine net income or profit. Therefore, gross profit, net income, net profit, EBITDA, and estimated profit ranges cannot be extracted or calculated.
Extracted Item 19 Section
How Priceless Car and Truck Rental Compares
Key Insights
- Top 10 largest franchise system in Vehicle Rental
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Priceless Car and Truck Rental Current | $315K – $1.6M | $30K | 4.0% | 12 |
| PacLease | $454K – $904K | $4K | 1.0% | 437 |
| U-Save Car & Truck Rental | $168K – $1.5M | N/A | 6.0% | 72 |
| Fireside RV Rental | $38K – $80K | $35K | 10.0% | 37 |
| Priceless Car and Truck Rental | $214K – $1.8M | $30K | 4.0% | 37 |
| Payless | $626K – $1.6M | $50K | 7.5% | 12 |
Vehicle Rental Average 7 franchises | $283K – $1.3M | $33K | 5.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 7 Vehicle Rental franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
Franchisee Contacts
31 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
31 Contacts Available
Unlock all Priceless Car and Truck Rental franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Long-running wrongful termination, exclusive territory, and contempt dispute with franchisee David Schwartz, with rulings from 2007 to 2019.
Bankruptcy (Item 4)
Bundy American, LLC (former parent, merged into franchisor in 2025) and Rent-A-Wreck of America, Inc. (its former parent) filed Chapter 11 on July 24, 2017 (Cases No. 17-11593 and 17-11592); dismissed February 13, 2018. Officers Michael DeLorenzo (President) and Ronald Jaffe (Treasurer) were directors at the time.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Priceless Car and Truck Rental franchise ranges from $315,384 to $1,592,533. This includes a franchise fee of $30,000. Ongoing royalty fees are 4.0% of gross sales.
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