Priceless Car and Truck Rental
Priceless Car and Truck Rental franchises operate vehicle rental businesses that offer motor vehicle rentals, leases, carsharing and other mobility services, rent-to-own, and used vehicle sales to the general public. Franchisees use the Priceless System, featuring proprietary training, operating procedures, marketing programs, reservation software, and quality standards to run their locations, which can be in protected territories, single points, or airports. The target market includes local communities, corporate and leisure travelers, automotive dealerships, repair shops for insurance replacements, and airport customers.
Franchise Costs
4% royalty + 1% ad fund + $89/mo ASAP Rates + $25/mo Online University + $50/mo annual training prepay + $6.50/car/mo ASAP-Rent (assuming 10-37 car fleet)
Financial Performance
Item 19 Financial Performance
Data Based On: 12 franchised businesses open and operating for all 12 months from February 1, 2023 through January 31, 2024, providing complete reporting.
* The document provides specific operational revenue metrics (e.g., Average Revenue Per Rental Day, Average Revenue Per Closed Rental Agreement, Average Monthly Revenue per Vehicle) in Table 1 and Table 2. These figures are per-transaction or per-asset metrics, not overall average gross revenue for an entire franchised unit. The values presented (e.g., $47.77 per day) are significantly below the typical range for overall franchise unit gross revenue ($100K - $10M) as per the instructions. The document explicitly states that 'The financial performance figures in Table 1 and Table 2 do not reflect the costs of sales, operating expenses or other costs or expenses that must be deducted from the gross revenue or gross sales figures to obtain your net income or profit.' This indicates that overall gross revenue for a unit is not provided, and there is no information to calculate net income, net profit, or EBITDA, nor to make a best guess for profit ranges for an overall franchise unit. Therefore, all revenue and profit related fields are set to null.
Extracted Item 19 Section
How Priceless Car and Truck Rental Compares
Key Insights
- Top 10 largest franchise system in Vehicle Rental
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Priceless Car and Truck Rental Current | $214K – $1.8M | $30K | 4.0% | 37 |
| PacLease | $454K – $904K | $4K | 1.0% | 437 |
| U-Save Car & Truck Rental | $168K – $1.5M | N/A | 6.0% | 72 |
| Fireside RV Rental | $38K – $80K | $35K | 10.0% | 37 |
| Priceless Car and Truck Rental | $315K – $1.6M | $30K | 4.0% | 12 |
| Payless | $626K – $1.6M | $50K | 7.5% | 12 |
Vehicle Rental Average 7 franchises | $283K – $1.3M | $33K | 5.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 7 Vehicle Rental franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
Franchisee Contacts
43 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
43 Contacts Available
Unlock all Priceless Car and Truck Rental franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
Former parent Bundy American, LLC and its parent Rent-A-Wreck of America, Inc. filed Chapter 11 on July 24, 2017 (dismissed February 13, 2018). Officers Michael DeLorenzo and Ronald Jaffe were officers/directors of the filers.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Priceless Car and Truck Rental franchise ranges from $214,255 to $1,826,483. This includes a franchise fee of $30,000. Ongoing royalty fees are 4.0% of gross sales.
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