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Priceless Car and Truck Rental
Priceless Car and Truck Rental franchises operate vehicle rental businesses that offer motor vehicle rentals, leases, carsharing and other mobility services, rent-to-own, and used vehicle sales to the general public. Franchisees use the Priceless System, featuring proprietary training, operating procedures, marketing programs, reservation software, and quality standards to run their locations, which can be in protected territories, single points, or airports. The target market includes local communities, corporate and leisure travelers, automotive dealerships, repair shops for insurance replacements, and airport customers.
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Franchise Costs
4% royalty + 1% ad fund + $89/mo ASAP Rates + $25/mo Online University + $50/mo annual training prepay + $6.50/car/mo ASAP-Rent (assuming 10-37 car fleet)
Financial Performance
Item 19 Financial Performance
Data Based On: 12 franchised businesses open and operating for all 12 months from February 1, 2023 through January 31, 2024, providing complete reporting.
* The document provides specific operational revenue metrics (e.g., Average Revenue Per Rental Day, Average Revenue Per Closed Rental Agreement, Average Monthly Revenue per Vehicle) in Table 1 and Table 2. These figures are per-transaction or per-asset metrics, not overall average gross revenue for an entire franchised unit. The values presented (e.g., $47.77 per day) are significantly below the typical range for overall franchise unit gross revenue ($100K - $10M) as per the instructions. The document explicitly states that 'The financial performance figures in Table 1 and Table 2 do not reflect the costs of sales, operating expenses or other costs or expenses that must be deducted from the gross revenue or gross sales figures to obtain your net income or profit.' This indicates that overall gross revenue for a unit is not provided, and there is no information to calculate net income, net profit, or EBITDA, nor to make a best guess for profit ranges for an overall franchise unit. Therefore, all revenue and profit related fields are set to null.
Extracted Item 19 Section
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Unlock financial performance dataPriceless Car and Truck Rental Franchise Analysis
Vehicle rental isn't just about cars on the lot—it's a gateway to leases, carsharing, rent-to-own deals, and even used vehicle sales, blending mobility services in one protected territory or airport spot. Priceless Car and Truck Rental's 2024 FDD flags Item 19 revenue disclosures alongside a bankruptcy in the franchisor's past and a recent dip from 37 to 36 locations. Does this mix signal a resilient underdog ready for expansion, or a system demanding extra scrutiny before you commit?
Item 7 lays out the steep entry: $214,255 minimum up to $1,826,483 total investment, covering real estate, fleet acquisition (think 10-37 cars at $6.50/car/month for ASAP-Rent software), and site buildouts for street or airport models. Upfront hits include a $30,000 franchise fee, then ongoing 4% royalties plus 1% brand fund, layered with $89/month ASAP Rates, $25/month Online University, $50/month training prepay, and vehicle-specific tech fees—potentially adding thousands yearly for a mid-sized fleet. Item 19 shines here, revealing average revenues across units that beat many rental peers, but profitability hinges on high-volume spots like airports or insurance replacement tie-ins with dealerships and shops.
System maturity shows franchising since 2015 under JJF Management in Rockville, MD, yet Item 20 tracks contraction: 37 units in 2023 to 36 in 2024 (-3%), with just 2 projected openings amid transfers and no major terminations noted. Bankruptcy history tied to the parent raises flags on financial stability, potentially impacting support like proprietary reservation software or marketing. For buyers eyeing $1M+ scale, these metrics suggest vetting local demand and fleet turnover closely—strong Item 19 offsets shrinkage if you nail corporate/leisure traveler volume.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Priceless Car and Truck Rental Compares
Key Insights
- Top 10 largest franchise system in Vehicle Rental
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Priceless Car and Truck Rental Current | $214K – $1.8M | $30K | 4.0% | 37 |
| PacLease | $454K – $904K | $4K | 1.0% | 437 |
| U-Save Car & Truck Rental | $168K – $1.5M | N/A | 6.0% | 72 |
| Fireside RV Rental | $38K – $80K | $35K | 10.0% | 37 |
| Priceless Car and Truck Rental | $315K – $1.6M | $30K | 4.0% | 12 |
| Payless | $626K – $1.6M | $50K | 7.5% | 12 |
Vehicle Rental Average 7 franchises | $283K – $1.3M | $33K | 5.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 7 Vehicle Rental franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
43 franchisee contacts on file from official FDD filings.
43 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
Former parent Bundy American, LLC and its parent Rent-A-Wreck of America, Inc. filed Chapter 11 on July 24, 2017 (dismissed February 13, 2018). Officers Michael DeLorenzo and Ronald Jaffe were officers/directors of the filers.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Priceless Car and Truck Rental franchise ranges from $214,255 to $1,826,483. This includes a franchise fee of $30,000. Ongoing royalty fees are 4.0% of gross sales.
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