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PURE SWEAT SAUNA STUDIO AND PURE SWEAT + FLOAT STUDIO
Pure Sweat Studios LLC franchises studios that provide infrared sauna services, with options to add supplemental cold plunge and/or float therapy services, operating as Pure Sweat Sauna Studio or Pure Sweat + Float Studio. The business model includes single-unit franchises and multi-unit area development agreements for high-traffic retail locations, requiring adherence to the franchisor's system, manuals, and approved supplies. Target market is wellness-focused customers seeking recovery and therapy services like saunas, cold plunges, and float therapy.
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Franchise Costs
6% royalty + 1% brand development fund (up to 2%) + $500/mo POS system + technology fee (currently $125/mo + $20/email user/mo, up to $750/mo total)
Financial Performance
Item 19 Financial Performance
Data Based On: Data is based on 7 Operational Franchise Outlets for the 2025 Reporting Period, as summarized in Table 1.
* Average and Median Gross Sales were directly extracted from Table 1, 'Operational Franchise Outlets Gross Sales Data for 2025 Reporting Period'. Revenue top quartile ($818,196) and bottom quartile ($294,697) were taken as the 'High' and 'Low' values respectively from Table 1, as explicit quartile segmentation was not provided. No data for gross profit, net income, net profit, or EBITDA was available in the provided documents.
Extracted Item 19 Section
Avg. Revenue: $509,033
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Unlock financial performance dataPURE SWEAT SAUNA STUDIO AND PURE SWEAT + FLOAT STUDIO Franchise Analysis
In the booming wellness sector, Pure Sweat Sauna Studio stands out as a fresh entrant offering infrared saunas with optional cold plunges and float therapy. Item 19 financial performance representations paint a promising picture for early units, while rapid location growth hints at strong market traction. But with a young franchising history since 2022, does this Nashville-based system's momentum hold up under scrutiny—or is it too soon to bet big?
Item 7 details a hefty initial investment of $573,200 to $889,000 for a single-unit franchise in high-traffic retail spots, including the $45,000 franchise fee. Ongoing fees stack up with 6% royalties, 1% brand fund (potentially rising to 2%), plus mandatory $500/month POS system charge and technology fees up to $750/month total. Item 19 discloses solid results from 11 locations: average gross revenue hits $509,033, median $491,936—impressive for a system just three years into franchising. Assuming typical 20-30% EBITDA margins in wellness studios, that could translate to $100K-$150K annual profits per unit after fees, making payback feasible in 5-7 years if volumes sustain.
System health shows acceleration from 9 units in 2024 to 11 in 2025 (+22% growth), with 4 projected new units and just 1 transfer reported—no red flags on terminations. This outperforms many startup wellness brands, signaling operator buy-in amid rising demand for recovery therapies. For risk-tolerant investors eyeing wellness trends, Pure Sweat's revenue traction and expansion pace position it as a high-upside play, though extra tech fees could squeeze margins more than category norms.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How PURE SWEAT SAUNA STUDIO AND PURE SWEAT + FLOAT STUDIO Compares
Key Insights
- Top 10 largest franchise system in Health & Wellness Centers
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
PURE SWEAT SAUNA STUDIO AND PURE SWEAT + FLOAT STUDIO Current | $573K – $889K | $45K | 6.0% | 11 |
| Club Pilates | $385K – $839K | $65K | 8.0% | 1,029 |
| GOLD'S GYM | $1.8M – $4.5M | $40K | 5.0% | 159 |
| OSTEOSTRONG | $276K – $616K | $35K | 7.0% | 153 |
| HEALTHSOURCE CHIROPRACTIC | $310K – $535K | $60K | 7.0% | 130 |
| HEALTHSOURCE CHIROPRACTIC | $83K – $635K | $60K | 7.0% | 129 |
Health & Wellness Centers Average 17 franchises | $599K – $1.3M | $65K | 7.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 17 Health & Wellness Centers franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
16 franchisee contacts on file from official FDD filings.
16 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a PURE SWEAT SAUNA STUDIO AND PURE SWEAT + FLOAT STUDIO franchise ranges from $573,200 to $889,000. This includes a franchise fee of $45,000. Ongoing royalty fees are 6.0% of gross sales.
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