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RODIZIO GRILL
Rodizio Grill franchises operate Brazilian-style steakhouses featuring premium cuts of beef, poultry, pork, seafood, salads, and desserts served tableside by gauchos in a distinctive dining experience. The franchisor, Phoenix Franchise Group, LLC, licenses the Rodizio Grill brand, provides training and operational standards, and earns revenue through initial franchise fees and ongoing royalties. They target diners in the competitive upscale casual steakhouse market, competing with national and local sit-down restaurants.
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Franchise Costs
4.5% royalty + 1% marketing fund + $200-400/mo POS subscription
Financial Performance
Item 19 Financial Performance
Data Based On: 12 franchised Rodizio Grill® units open for a full 12 months during 2023.
Extracted Item 19 Section
Avg. Revenue: $2,801,097
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Unlock financial performance dataRODIZIO GRILL Franchise Analysis
Brazilian steakhouses like Rodizio Grill carve a unique niche in casual dining, franchising for nearly two decades with a tableside gaucho service that turns heads. Item 19 lays bare revenue performance across its small footprint, while SBA financing history uncovers the capital hurdles behind these high-volume operations. Steady but modest expansion raises the question: does this premium churrascaria deliver returns worth the steep entry? Unlock the numbers to see if it's sizzling or just smoke.
Franchising since 2006, Rodizio Grill's system has inched forward from 13 locations in 2022 to 14 in 2023—a modest +8% growth—now totaling 16 units with 6 corporate-owned. Projections call for just 3 new openings, alongside 2 transfers, signaling cautious momentum rather than explosive scaling. This trajectory points to a boutique brand prioritizing quality control in a cutthroat steakhouse arena, but the limited footprint (versus hundreds for peers) amplifies risk for new franchisees betting on brand momentum over sheer volume.
Item 7 pegs initial investment at $1,065,500-$3,650,000, including a $50,000 franchise fee, with ongoing 4.5% royalties, 1% ad fund, and $200-400/month POS fees. Item 19 shines brightly: average gross revenue hits $2,801,097, median $2,806,967—top-tier for casual dining—implying strong per-unit performance if costs align. Yet SBA data tempers optimism: 9 loans averaging $1,028,944 carry an 11.1% default rate, hinting at financing strains or operational variances in this capital-intensive segment. High revenues offset the hefty upfront but demand prime real estate and execution; small system size flags validation challenges.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How RODIZIO GRILL Compares
Key Insights
- Lower than average SBA loan default rate in Casual Dining
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
RODIZIO GRILL Current | $1.1M – $3.6M | $50K | 4.5% | 16 |
| IHOP & INTERNATIONAL HOUSE OF PANCAKES | $1.8M – $4.5M | $69K | N/A | 1,703 |
| BUFFALO WILD WINGS | $2.5M – $4.9M | $25K | 5.0% | 549 |
| GOLDEN CORRAL STEAKS, BUFFET & BAKERY | $2.1M – $8.5M | $50K | 4.0% | 352 |
| GOLDEN CORRAL | $1.5M – $6.2M | $50K | 4.0% | 344 |
| ORIGINAL PANCAKE HOUSE (THE) | $483K – $1.7M | $60K | 2.0% | 150 |
Casual Dining Average 44 franchises | $1.5M – $3.5M | $44K | 4.7% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 44 Casual Dining franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for RODIZIO GRILL franchisees (2013 – 2024)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
9 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
28 franchisee contacts on file from official FDD filings.
28 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a RODIZIO GRILL franchise ranges from $1,065,500 to $3,650,000. This includes a franchise fee of $50,000. Ongoing royalty fees are 4.5% of gross sales.
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