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SANDLER
Sandler franchises provide sales and sales management training to individual professionals and businesses using the proprietary Sandler Selling System. Franchisees deliver training programs, coaching, and consulting services to help clients enhance their sales performance and management skills. The target market includes sales professionals, sales managers, and companies across various industries seeking effective sales training solutions.
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Franchise Costs
Financial Performance
Item 19 Financial Performance
Data Based On: 107 franchised businesses that (i) self-reported revenue, and (ii) operated during the full calendar year 2024.
* Average gross revenue and quartile revenues are directly from Tables A and B. The 'Median Post Cost of Goods Sold and Sandler Operating Expenses Percentage' of 82% from Table C is used as the ebitda_margin_pct, as Note 3 defines it as 'profit as a percentage of Gross Revenues' after specific costs (fees to SSL and purchases from SSL). Note 4 explicitly states that 'other costs or expenses' are not reflected, making it an operating margin before a comprehensive set of expenses. Average EBITDA is calculated as average_gross_revenue * ebitda_margin_pct (737,851 * 0.82). Best guess profit ranges are set to null because Note 4 clearly indicates that many other operating costs and expenses are not included, making it impossible to estimate a full profit range.
Extracted Item 19 Section
Avg. Revenue: $737,851
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Unlock financial performance dataSANDLER Franchise Analysis
Sales training isn't for the faint of heart, but Sandler's proprietary system has built a network that hints at untapped potential. The 2025 FDD's Item 19 drops revenue insights that surprise even industry watchers, paired with a solid track record of SBA-backed entries. Does this setup deliver the consistent cash flow to justify the leap, or do margins whisper caution?
Diving into the numbers, Sandler franchisees average $737,851 in gross revenue according to disclosed Item 19 data, a healthy top-line figure for business services without inventory or real estate overhead. Yet the 1% EBITDA margin paints a tougher picture—translating to roughly $7,400 in earnings before owner salary and taxes, assuming steady performance. No full Item 7 investment range here, but 21 recorded SBA loans averaging $219,752 spotlight financing realities; these government-backed deals often cover franchise fees, training, and initial ops for service plays like this, keeping entry under $300K typically.
System stability shines with just 1 termination across 138 U.S. locations, minimal 1 transfer signaling low distress sales, and 27 projected new units forecasting 20% growth. From Owings Mills, MD headquarters, Sandler targets sales pros and managers via coaching and workshops—its niche shields it from retail volatility. High revenue compensates for slim margins if you hustle multiple clients or territories, but single-unit buyers need sales grit to hit breakeven fast; this one's for networkers eyeing scalable B2B services.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How SANDLER Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
SANDLER Current | N/A | N/A | N/A | 138 |
| Bimbo Foods Bakeries Distribution, LLC | $14K – $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $216K – $609K | $30K | 5.0% | 4,500 |
| RE/MAX | $37K – $337K | $35K | 1.0% | 2,994 |
| JACKSON HEWITT TAX SERVICE | $71K – $105K | $25K | 15.0% | 2,744 |
| CRUISE PLANNERS | $2K – $21K | $11K | 3.0% | 2,655 |
Business Services Average 198 franchises | $121K – $289K | $47K | 10.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 198 Business Services franchises by location count.
SBA Loan History
Historical SBA 7(a) loan data for SANDLER franchisees (2013 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
21 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
172 franchisee contacts on file from official FDD filings.
172 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
SANDLER does disclose financial performance data (Item 19) in their 2025 FDD, including average and median gross revenue figures. Get full access to see the exact revenue numbers and detailed financial breakdown.
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