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SENIORS BLUE BOOK
Seniors Blue Book franchises enable operators to produce a senior resources publication and advertising directory that serves as a comprehensive guide to services, senior housing options, resources, and information within a specific geographic area. The business model revolves around franchising single-unit operations using the proprietary Seniors Blue Book system, which includes trademarks, operational standards, and support. The target market includes seniors, caregivers, and senior care professionals seeking localized senior-related information.
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Franchise Costs
6% royalty + 1% national fund (currently $0, min $100/mo) + $138-$243/mo technology fee per user
Financial Performance
Item 19 Financial Performance
Data Based On: Data for 7 affiliate-owned and 11 franchised locations open for at least one year as of December 31, 2025.
* The provided tables present financial performance data for 'Affiliate Locations' and include an 'illustration' of royalty subtraction. However, the document explicitly states that 'Franchise locations will have additional expenses in addition to the expenses listed below' that are not accounted for in the provided charts. Due to this explicit statement that the presented data is incomplete for franchised units and the rule to extract ONLY individual franchise unit performance data, specific financial metrics (revenue, profit, etc.) cannot be accurately extracted.
Extracted Item 19 Section
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Unlock financial performance dataSENIORS BLUE BOOK Franchise Analysis
Ever wonder if a specialized directory for seniors could be a low-overhead goldmine in aging America? Seniors Blue Book has quietly built a niche since franchising began over a decade ago, with a compact network hinting at untapped potential or hidden hurdles. Item 19 finally pulls back the curtain on franchisee earnings, but the real story lies in the system's stalled expansion—what does zero growth signal for your shot at this market?
Franchising since 2012, Seniors Blue Book hit 12 franchise locations by 2024 but stayed flat into 2025 with 0% growth, alongside 7 corporate spots for a total of 19. Just 1 termination marks low drama, yet projected new units sit at only 1, signaling caution—mature systems often expand faster if demand surges. Item 7 lays out initial investment from $77,614 to $165,116, including a $50,000 franchise fee, reasonable for business services without heavy assets like real estate or inventory.
Ongoing fees bite at 6% royalty plus 1% ad fund (currently $0 but min $100/month) and $138-$243 monthly tech fee per user, totaling mid-range for the category. Item 19 disclosure is a green flag, offering earnings insights absent in many FDDs, though flat unit growth and modest projections flag risks: is this a saturated senior directory play or overlooked gem? For operators eyeing local ad sales to caregivers and housing pros, the economics suit semi-absentee models, but stagnant trajectory demands scrutiny before $77K+ commitment.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How SENIORS BLUE BOOK Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
SENIORS BLUE BOOK Current | $78K – $165K | $50K | 6.0% | 12 |
| Bimbo Foods Bakeries Distribution, LLC | $14K – $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $216K – $609K | $30K | 5.0% | 4,500 |
| RE/MAX | $37K – $337K | $35K | 1.0% | 2,994 |
| JACKSON HEWITT TAX SERVICE | $71K – $105K | $25K | 15.0% | 2,744 |
| CRUISE PLANNERS | $2K – $21K | $11K | 3.0% | 2,655 |
Business Services Average 198 franchises | $121K – $289K | $47K | 10.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 198 Business Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
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Unlock location growth dataDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a SENIORS BLUE BOOK franchise ranges from $77,614 to $165,116. This includes a franchise fee of $50,000. Ongoing royalty fees are 6.0% of gross sales.
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