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Outdoor Collection by Marriott Bonvoy
The Outdoor Collection by Marriott Bonvoy franchise allows franchisees to establish and operate lodging facilities immersed in nature, such as lodges, cabins, campgrounds, tree houses, glamping sites, yurts, and outdoor adventure facilities in locations of outstanding natural beauty. These properties offer easy access to outdoor activities, adhering to Marriott's system standards including trademarks, design criteria, training, reservation systems, and loyalty programs. The business model is franchising with optional sub-brands like Postcard Cabins, targeting nature enthusiasts, adventure seekers, and Marriott Bonvoy loyalty members seeking unique outdoor lodging experiences.
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Franchise Costs
6% of gross room sales + 3% of gross food & beverage sales royalty + 1.62% of gross room sales program services (incl. 1% marketing fund) + $47k annual fixed + $510/guestroom annual
Financial Performance
Item 19 Financial Performance
Data Based On: Data for 234 franchised Marriott hotels in the United States and Canada that were open and operating as Marriott hotels for at least two years as of December 31, 2025, and satisfied certain Conditions (referred to as 'Included Hotels').
* The document does not provide a direct 'average gross revenue per franchise unit' in the typical sense of total annual revenue per hotel. Instead, it provides RevPAR (revenue per available room per day) and data related to Marriott Bonvoy loyalty program 'eligible spend'. 'average_gross_revenue' is calculated as the average 'eligible spend' from Marriott Bonvoy member paid room nights per hotel: (Total eligible spend of $2,368,038,000 across all Included Hotels) / (234 Included Hotels) = $10,119,820.51. This represents a significant portion of revenue, but not necessarily total gross revenue from all sources. 'median_gross_revenue' is calculated from the median number of member room nights per hotel and the median average daily spend per member paid room night: (46,000 median member room nights per hotel) * ($194.00 median average daily spend per member paid room night) = $8,924,000.00. This is also for eligible spend from loyalty members. No information on gross profit, net income, net profit, EBITDA, or expense data was provided, so related fields and profit estimations are set to null.
Extracted Item 19 Section
Avg. Revenue: $10,119,821
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Unlock financial performance dataOutdoor Collection by Marriott Bonvoy Franchise Analysis
Marriott's push into immersive outdoor lodging taps a booming glamping trend, blending adventure with luxury under the Bonvoy umbrella. Item 19 disclosures offer a peek into early franchisee revenues, while low termination rates signal system stability despite the brand's infancy. But can a franchise just two years old sustain such rapid expansion without cracks showing?
Item 7 outlines a hefty entry with a $100,000 franchise fee atop buildout costs not fully detailed here, but expect significant capital for nature-immersed properties like cabins and yurts. Ongoing fees bite hard: 6% of gross room sales plus 3% on food & beverage, 1.62% program services (including 1% marketing), $47,000 annual fixed, and $510 per guestroom yearly—potentially 10%+ of revenue for high performers. Item 19 shines brightly with average gross revenue of $10,119,821 and median $8,924,000 across existing units, implying strong top-line potential from Marriott's reservation system and loyalty draw, though profitability hinges on occupancy in scenic spots.
System health looks robust for a 2025 launch: 250 franchise and 119 corporate locations show explosive growth, with only 6 terminations, 4 non-renewals, and 4 transfers in the FDD period—far below industry averages for mature brands. Litigation centers on post-termination fees and credit card disputes, typical for hotel franchisors enforcing standards. This Marriott extension leverages parent muscle for quick scale, but newness means unproven resilience; high revenues tease outsized returns if you nail location and ops, yet fee stack demands $1M+ volume to thrive.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Outdoor Collection by Marriott Bonvoy Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Outdoor Collection by Marriott Bonvoy Current | N/A | $100K | 6.0% | 250 |
| KOA | $109K – $957K | $15K | 8.0% | 427 |
| Camp Jellystone | $324K – $2.4M | $75K | 4.5% | 77 |
| Ferncrest | $478K – $1.7M | $50K | 7.0% | 2 |
| RADISSON INDIVIDUALS | $2.9M – $56.2M | $75K | 6.0% | 1 |
Specialty Lodging Average 4 franchises | $942K – $15.3M | $54K | 6.4% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5.
Franchisee Contacts
293 franchisee contacts on file from official FDD filings.
293 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Fee collection post-termination and disputes over credit card proceeds from reservations.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
Outdoor Collection by Marriott Bonvoy does disclose financial performance data (Item 19) in their 2026 FDD, including average and median gross revenue figures. Get full access to see the exact revenue numbers and detailed financial breakdown.