SERVPRO (UNIT)

SERVPRO franchises provide professional residential and commercial cleaning and restoration services, including fire, smoke, water, wind, mold remediation, bioremediation, reconstruction, construction, disinfection, and related services for property casualty losses from disasters like floods, storms, and earthquakes. The business model involves franchising these services under the SERVPRO brand using proprietary systems, methods, and marks within specified territories, with support from national marketing, national accounts programs, and catastrophic loss initiatives. Target markets include homeowners, businesses, insurance companies, commercial accounts (warehouses, offices, factories, governments, institutions), and participants in programs for large-scale losses.