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SHOWHOMES
Showhomes franchises provide services to residential real estate properties, including home management (where home managers live in and maintain properties as model homes), staging and decorating for sales, interior updating, makeovers, and the sale/rental of furniture, artwork, and accessories. Franchisees operate under a standardized system from approved locations, earning revenue from fees paid by homeowners and home managers, success fees upon property sales, and sales of goods/services. The target market includes private homeowners, builders, financial institutions, relocation companies, real estate firms, and asset management companies.
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Franchise Costs
Tiered service royalty (7%-10% of Service Sales depending on volume) + 5% product sales royalty + 2% national ad fund (greater of 2% or $140/mo, up to 4%) + $295/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 17 Reporting Franchisees open for the 12-month period ended December 31, 2023
* The document explicitly states that financial performance representations do not reflect costs of sales, operating expenses, or other costs or expenses required to obtain net income or profit. Therefore, net income, net profit, EBITDA, and profit range could not be determined. The average gross revenue and median gross revenue are directly stated for all 17 reporting franchisees for 2023. Revenue top and bottom quartile values were calculated as the average of the top 25% (4 units) and bottom 25% (4 units) of reporting franchisees, respectively, from the individual revenue data provided.
Extracted Item 19 Section
Avg. Revenue: $486,242
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Unlock financial performance dataSHOWHOMES Franchise Analysis
Showhomes stands out in property management with its innovative model where franchisees stage homes by having managers live in them as model homes. Item 19 financials paint a picture of solid revenue potential, while SBA loan data uncovers challenges in financing. But with recent system contraction and some troubling termination stats, is this a resilient opportunity or a risky bet in a niche market?
Item 7 details the initial investment from $39,895 to $179,595, including a $12,995 franchise fee, real estate costs if needed, equipment, inventory for staging, and initial marketing. Ongoing fees include tiered royalties (7%-10% on service sales by volume, plus 5% on product sales), a 2% ad fund (or greater of 2% or $140/month, up to 4%), and $295/month technology fee—adding up to effective 10% total royalties. Item 19 discloses average gross revenue of $486,242 and median $446,274 for 2023, suggesting strong top-line performance for those who scale, though no profit figures are provided, so EBITDA would depend on controlling those fees and local market demand from realtors and banks.
The system shrank 15% from 26 to 22 locations between 2022-2023, with 5 terminations and 1 non-renewal signaling potential operator struggles, despite 10 projected new units. SBA records show 8 loans averaging $149,000 but a high 25% default rate, hinting at financing hurdles or underperformance for some. One litigation case involved fraud claims from a franchise resale, settled by termination—mostly isolated but worth noting for due diligence. Overall, revenues impress for the low entry but contraction and defaults suggest vetting territories and support closely before investing.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How SHOWHOMES Compares
Key Insights
- One of the lowest investment costs in Property Management (ranked #3 of 12)
- Top 10 largest franchise system in Property Management
- Lower than average SBA loan default rate in Property Management
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
SHOWHOMES Current | $40K – $180K | $13K | 10.0% | 22 |
| SOLA SALONS | $1.2M – $1.9M | $60K | 5.5% | 660 |
| Casago (unit) | $23K – $1.3M | $28K | 3.5% | 125 |
| ALL COUNTY | $86K – $118K | $59K | 7.0% | 78 |
| Home Smiles | $153K – $200K | $60K | 6.0% | 77 |
| GRAND WELCOME | $68K – $170K | $49K | 8.0% | 62 |
Property Management Average 12 franchises | $219K – $502K | $49K | 6.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 12 Property Management franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+5 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for SHOWHOMES franchisees (2011 – 2023)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
8 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
35 franchisee contacts on file from official FDD filings.
35 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Fraud and negligent misrepresentation arising from franchisees' acquisition of a franchise from a former franchisee, settled with termination of the franchise agreement.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a SHOWHOMES franchise ranges from $39,895 to $179,595. This includes a franchise fee of $12,995. Ongoing royalty fees are 10.0% of gross sales.
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